He was a US Army Captain in the Medical Service Corps serving as both a public affairs officer (PAO) and chief information officer (CIO) in the military health system. He designed presentations for himself and over 40 military and civilian executives in technology and healthcare. At just 21 years of age, he gained invaluable insights into messaging, communications, and storytelling. Ira has held various leadership roles in marketing and product management. After earning his MBA from the University of Maryland, Ira entered into the world of leading edge technology in the Silicon Valley area. It is there he started The Chief Storyteller in 2002. In 2014, he started Expand USATM, helping global companies and executives accelerate their success in the United States.