Registration will close February 21, 2025 at

Event Details

DEFINE THE 2027+ COLOR, MATERIAL & FINISH DIRECTIONS

AT A CHROMAZONE™ HYBRID FORECASTING WORKSHOP!


WORKSHOP FORMAT: HYBRID

DATE: March 07 and March 15, 2025

TIME: 9:00 am to 4:00 pm (March 07, virtual on Zoom)

9:00 am to 5:00 pm (March 15, in-person)

TIME ZONE: Brasilia Standard Time, both days.

FORECASTING REGION: Latin America.

LOCATION: Day 1 on Zoom (details will be emailed to you upon registration).

Day 2 in-person at Herman Miller Showroom:

R. João Lourenço, 35 - Vila Nova Conceição, São Paulo - SP, 04508-030

REGISTRATION FEES: CMG Member and Non-Member US$ 80.

CONDITIONS: Attendance is required on both days.

Worksheet preparation is required prior to the Workshop.

Upon registration, each participant is provided with CMG Workshop Worksheet wich MUST be COMPLETED and SUBMITTED BACK BY FEBRUARY 21, 2025,

TWO WEEKS prior to the date of the Workshop.


**********

Why Register

Don't risk falling behind in a competitive market or losing relevance with consumers. Stay at the forefront of innovation by diving into future-focused Color, Material, and Finish (CMF) trends. CMG's streamlined workshop process delivers actionable insights allowing you to uncover consumer CMF preferences two years out.


Step One: Future Thinking Workshop

This November session uncovers key macro trends shaping the future. These trends form the basis for ChromaZone Color Stories, where you can leverage them or bring your own insights to guide discussions.


Step Two: ChromaZone™ Workshop

Collaborate with industry experts to forecast CMF directions influenced by macro trends. Tailor these insights to address the needs of your industry while shaping the future of design and manufacturing for 2027+.


What to Expect

Engage in dynamic cross-industry collaboration and insightful discussions led by expert facilitators. The interactive hybrid format ensures an engaging virtual and in-person experience, fostering creativity and meaningful connections.


Pre-Workshop Preparation

Participation starts with preparation. Upon registration, you'll receive a comprehensive CMG Worksheet to streamline your contributions.


Post-Workshop Deliverables

Within 3-4 weeks, attendees receive:

  • Digital ChromaZone™ Summary: Featuring CMF stories and trend insights i both Portuguese and English.
  • 18-Color Digital Color Card: Complete with NCS notations and sRGB values.


Accurate Color, Seamless Collaboration

To ensure a smooth collaboration experience, CMG encourages participants to submit colors with their original notations along with corresponding sRGB or Hex values. CMG also recommends bringing your color swatches and material/finish samples to enrich the discussion and enhance accuracy.


Shape the future of CMF forecasting - register today!

Mar 7 - 15, 2025

Add to Calendar

Herman Miller Showroom
R. João Lourenço, 35, Vila Nova Conceição
São Paulo - SP, 04508-030

Sao Paulo, Brazil

Show on map

Agenda

  • Day 1 (March 7, 2025)
    9:00 AM - 4:00 PMDay One (Virtual on Zoom)
    Participants' Worksheet presentations.
    Brainstorming and discussions to determine 3 Color Stories.
    Work on Color Stories and CMF directions.
    Day 9 (March 15, 2025)
    9:00 AM - 5:00 PMDay Two (In-person)
    Selection of colors, materials and finishes.
    Definition of Key Color per Color Story.
    Color, Material & Finish steering.
    Color naming.
    Guest Speaker TBC

Tickets Register

CMG Member Registration
Member Price $80
NON-Member Registration
$80

Facilitators

  • Patricia Fecci de Carvalho Teixeira, Facilitator (Marketing Manager at Sherwin-Williams)

    Patricia Fecci de Carvalho Teixeira, Facilitator

    Marketing Manager at Sherwin-Williams

  • Felicitas Pineiro, Co-Facilitator (Color Designer at Cores Lovers)

    Felicitas Pineiro, Co-Facilitator

    Color Designer at Cores Lovers

  • BL

    Beatriz Luz, Co-Facilitator

    Color Marketing Coordinator at Sherwin-Williams do Brasil Ind. e Com. Ltda

Community

Discover and connect with other attendees.

Menu