DEFINE THE 2027+ COLOR, MATERIAL & FINISH DIRECTIONS
AT A CHROMAZONEโข HYBRID FORECASTING WORKSHOP!
WORKSHOP FORMAT: HYBRID
DATE: March 07 and March 15, 2025
TIME: 9:00 am to 4:00 pm (March 07, virtual on Zoom)
9:00 am to 5:00 pm (March 15, in-person)
TIME ZONE: Brasilia Standard Time, both days.
FORECASTING REGION: Latin America.
LOCATION: Day 1 on Zoom (details will be emailed to you upon registration).
Day 2 in-person at Herman Miller Showroom:
R. Joรฃo Lourenรงo, 35 - Vila Nova Conceiรงรฃo, Sรฃo Paulo - SP, 04508-030
REGISTRATION FEES: CMG Member and Non-Member US$ 80.
CONDITIONS: Attendance is required on both days.
Worksheet preparation is required prior to the Workshop.
Upon registration, each participant is provided with CMG Workshop Worksheet wich MUST be COMPLETED and SUBMITTED BACK BY FEBRUARY 21, 2025,
TWO WEEKS prior to the date of the Workshop.
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Why Register
Don't risk falling behind in a competitive market or losing relevance with consumers. Stay at the forefront of innovation by diving into future-focused Color, Material, and Finish (CMF) trends. CMG's streamlined workshop process delivers actionable insights allowing you to uncover consumer CMF preferences two years out.
Step One: Future Thinking Workshop
This November session uncovers key macro trends shaping the future. These trends form the basis for ChromaZone Color Stories, where you can leverage them or bring your own insights to guide discussions.
Step Two: ChromaZoneโข Workshop
Collaborate with industry experts to forecast CMF directions influenced by macro trends. Tailor these insights to address the needs of your industry while shaping the future of design and manufacturing for 2027+.
What to Expect
Engage in dynamic cross-industry collaboration and insightful discussions led by expert facilitators. The interactive hybrid format ensures an engaging virtual and in-person experience, fostering creativity and meaningful connections.
Pre-Workshop Preparation
Participation starts with preparation. Upon registration, you'll receive a comprehensive CMG Worksheet to streamline your contributions.
Post-Workshop Deliverables
Within 3-4 weeks, attendees receive:
Accurate Color, Seamless Collaboration
To ensure a smooth collaboration experience, CMG encourages participants to submit colors with their original notations along with corresponding sRGB or Hex values. CMG also recommends bringing your color swatches and material/finish samples to enrich the discussion and enhance accuracy.
Shape the future of CMF forecasting - register today!
Mar 7 - 15, 2025
Add to CalendarHerman Miller Showroom
R. João Lourenço, 35, Vila Nova Conceição
São Paulo - SP, 04508-030
Sao Paulo, Brazil
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Marcia Holland
ร autora do primeiro livro de CMF na lรญngua portuguesa CMF A ESSรNCIA DAS CORES, lanรงado em maio, em Sรฃo Paulo. ร formada em Artes (FAAP) e Arquitetura e Urbanismo (Mackenzie), Mestre e Doutora pela FAU-USP com tese na รกrea de cores.
Realizou inรบmeros cursos de aperfeiรงoamento nas universidades de Harvard, Montreal, Salamanca, State University of New York e Inteligรชncia Artificial pela UNICAMP.
ร membro do Color Marketing Groupยฎ e รฉ consultora de inovaรงรฃo e tendรชncias em diversas empresas brasileiras e multinacionais. Atende empresas tรชxteis, revestimentos, materiais e produtos nas รกreas de design e arquitetura.
Holland รฉ uma das poucas profissionais que reรบne conhecimentos tรฉcnicos e artรญsticos nas รกreas de CMF e neurodesign. ร professora universitรกria hรก 40 anos. Atualmente, รฉ diretora de pesquisa do Portal de Tendรชncias, membro de diversos comitรชs consultivos de inovaรงรฃo e conselhos empresariais.