Event Details

Join the course "Introduction to intra/social Entrepreneurship" and learn to succeed in the rapidly evolving online world. In this practical course, you will discover tools and methodologies for innovators, based on new developments and opportunities presented by the internet's growth.

Participants will work on teams and develop a real project with guidance from experienced entrepreneurs and academics. The course will be recognized with 3 ECTS (UPM). This program will be held online, every Monday and every Friday from September 18th to October 30th (5:40pm-8:20 pm).

The course consists of several parts; creative (design) thinking to look for ideas, re-shaping of ideas for them to become project proposals, value proposition, experiment design, prototyping and use of tools and methodologies such as business model canvas and lean start-up. The course will emphasize the practical side of the tools and will introduce related key concepts on the innovation / intra / social / entrepreneurial ecosystems with a particular focus on Spain and the opportunities related to China / Shanghai.

Participants will learn how to prototype using different tools. Furthermore, the course will provide the opportunity for each team to work with an experienced mentor. Participants will also have access to exclusive events related to entrepreneurship, where they can meet and learn from successful entrepreneurs and innovators

During the course, students will team-work in a practical project of their own that will be presented, discussed and evaluated in a final pitch session.


  • Sep 18, 2020

  • Sep 21, 2020

  • Sep 25, 2020

  • Sep 28, 2020

  • Oct 2, 2020

  • Oct 5, 2020

  • Oct 9, 2020

  • Oct 16, 2020

  • Oct 19, 2020

  • Oct 23, 2020

  • Oct 26, 2020

  • Oct 30, 2020

5:40 PM - 8:20 PM
First session
- Course description
- Contextualization (intra-social-entrepreneurship)
- Ideation


  • Claudio Feijoo (Co-Director of Sino-Spanish Campus)

    Claudio Feijoo

    Co-Director of Sino-Spanish Campus

    CLAUDIO FEIJÓO holds an MSc and PhD in Telecommunication Engineering and an MSc in Quantitative Economics. He is full professor at the Technical University of Madrid (UPM) where he researches on the future socio-economic impact of emerging information society technologies, in particular, from an ultra-broadband, mobile and content perspective. Since 2014 he lives in Shanghai, where he serves as Co-Director of the Sino-Spanish Campus at Tongji University in Shanghai and, as well, Director for Asia at UPM. He has been guest lecturer at IE Business School on digital business and disruptive ICT, and he is a member of the board of the International Telecommunications Society. He also spent two extremely nice years working at the Institute for Prospective Technological studies of the European Commission. He has run marathons, travelled across the Kalahari, Syrian and Australian deserts, wrote a couple of books on independent rock music, and help launch more than fifteen startups. He is currently involved as mentor in three startups between Europe and Asia (China) covering social media, the music industry and AI for all. He is also a serial intrapreneur with a long track on new education programs with a focus on multidisciplinary domains and innovation. He is particularly proud of having worked with –and getting grants and salaries for- more than 150 brilliant students from across the world and from different engineering, architectural, economic, and social sciences background.

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  • Laura Millan (Manager at Xiji Incubator)

    Laura Millan

    Manager at Xiji Incubator

    LAURA MILLÁN holds a master’s degree in International Leadership and Innovation. Graduated in Industrial Design Engineering by Universidad Politécnica de Madrid she has experience in consulting, education and entrepreneurship. She moved to China two years ago to start Xiji Incubator, an incubator for foreign companies which is based in Tongji University in Shanghai, where she currently works as its manager. Laura has experience working with companies in various fields and different stages of the start-up process and wants to help aspiring entrepreneurs achieve their goals. She collaborates as a guest lecturer with Tongji University. Laura understands the Chinese ecosystem of entrepreneurship and innovation and her main research is about design methodologies applied to business models.

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  • Òscar O. Santos-Sopena (Adjunto a la Dirección para la Sostenibilidad, Innovación y Emprendimiento | ETSIDI at UPM)

    Òscar O. Santos-Sopena

    Adjunto a la Dirección para la Sostenibilidad, Innovación y Emprendimiento | ETSIDI at UPM

    ÒSCAR SANTOS-SOPENA holds a B.A., and M.A., in Foreign Languages and Literatures (English) from Universidad Complutense (Spain), a M.A., in Spanish Language and Literature from The Catholic University of America (Washington, D.C.), a Ph.D., Spanish Language, Literature, and Culture - Comparative and Cultural Studies from University of Maryland - College Park, and a Certificate in Arts Administration from New York University (NYU). He organizes international and educational programs, coordinates cultural events, and designs communication, social media and digital marketing strategies to promote several international students' services and arts management initiatives. As an educator, he holds a very active research agenda in using technology in language, culture, history, film, and literature higher education courses and Applied Linguistics. He is interested in Online, Blended-Hybrid, and e-Learning courses.

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  • Cristina Armuña (Co-founder of BusinessADN)

    Cristina Armuña

    Co-founder of BusinessADN

    Cristina Armuña, Telecom Engineer and Master in City Sciences by the Technical University of Madrid. After several years working for Management Solutions as business analyst for the banking sector, she joined the Spanish Association of Telecom Operators to manage the Networks Deployments unit. In 2014 she started her freelance career as Telecommunications, Media and Technology consultant. In 2017 she co-founded the company Rule Eleven, focused on digital transformation of companies, with a specific interest in the music industry.
    She has continued linked to the Academia lecturing on entrepreneurship and mentoring projects in different programs in Spain (UNED) and Shanghai (Tongji University and UPM). Since 2016 she is doing her PhD Research on human capital in entrepreneurship ecosystems with particular focus on entrepreneurship competences and the role of education.
    At UNED she codirects the program “100 Entrepreneurship: developing entrepreneurship competences, based on the EntreComp, the Entrepreneurship Competences Framework proposed by the European Commission. She is also co-director of the “101 Entrepreneurship” program at UNED having completed four editions since 2015. Furthermore, she is co-founder of the online program BusinessADN (https://www.businessadn.com) mainly oriented to stimulate entrepreneurial thinking of people with limited previous experiences in the field.

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  • JR

    Joan Bruno Rodriguez

    Engineering Design & Creativity at -

    JOAN BRUNO RODRÍGUEZ After obtaining his master degree in Aeronautical Engineering from Universidad Politécnica de Madrid (UPM), Joan Bruno oriented his career into the study, development and application of Design Methods, positioning conceptual design as a key driver for innovation. The need of attaining integrative visions stimulates his basic research, in which he constantly looks for new connections that link creativity, science and technology from a humanist perspective. As a practitioner, he has been responsible for the development of conceptual design methods in Altran, speaker in international conferences, advisor for the creation of innovation teams, and lecturer at Technical University of Madrid (UPM). As a PhD researcher, he has visited the College of Design & Innovation of Tongji University in Shanghai. In the field of social innovation, he has created several projects, using Design Methods as a natural complement to creativity. In his research, Joan Bruno intends to establish new relations between the art of Design Thinking and the practice of engineering formulation. He is passionate about discovering new cultures and knowledges, that remind him the need of amplifying our perspectives to face inspiring challenges.

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