Event Details

TikTok Shop Strategies for Food & CPG Founders

Join us for an exciting and informative Community Day & Founders Forum at Finnovation Lab on July 31st, from 11 AM to 1:30 PM, designed specifically for founders in the food and consumer packaged goods (CPG) sectors.

This educational and networking session will dive deep into the world of TikTok Shop, the latest platform revolutionizing e-commerce and marketing.

Event Agenda:

11am: TikTok Shop 101: From Scrolling to Spending

Join TikTok Shop CPG Partners for an overview of how to turn your customers' scrolling into spending on the fastest growing social e-commerce platform!

Americans spend an average of 95 minutes per day scrolling, discovering, reposting, and creating on TikTok. What better way to help current and potential customers discover your products where they already are than making your products available for sale on TikTok Shop? Join us for our Scrolling to Spending webinar on 7/31 to further understand the basics of TikTok Shop and how you can enhance your business through the fastest growing social e-commerce platform!

Can't make it to the Community Day In-Person? Registrants will be able to attend this session virtually via a Zoom Webinar link.

12:00-12:30pm: Lunch + Networking

Lunch is included with your ticket.

12:30-1:30pm: Founders Forum: Designed specifically for founders. Learn firsthand from local food founder Yubi Hassan from Bluehorn tea how he leverages the platform, create engaging content, understand TikTok algorithms, and utilizes the platform's unique features to maximize your reach.

Our Founders Forum (intended for Founders only), is free for Naturally Minnesota Members, but costs $10 for non-members. You will see the option to add this on to your ticket once you begin the registration process.

1:30pm-3pm Open Networking: Connect with fellow entrepreneurs, potential partners, and industry leaders over lunch. Build valuable relationships that can help take your business to the next level. Plus, enjoy free co-working from our partners at FINNOVATION LAB.

Whether you are new to TikTok or looking to refine your existing strategy, this event will provide you with the knowledge and tools to thrive in the rapidly evolving digital marketplace. Don't miss this chance to elevate your brand and connect with a community of like-minded innovators.

Reserve your spot today and get ready to transform your TikTok presence into a powerful growth engine for your business.


  • Cameron Gould-Saltman (Head of Food and Bev at TikTok Shop)

    Cameron Gould-Saltman

    Head of Food and Bev at TikTok Shop

  • Ayub (Yubi) Hassan (Founder of BlueHorn Tea)

    Ayub (Yubi) Hassan

    Founder of BlueHorn Tea



This ticket includes access to the entire Community Day, and has an option to add on the founders forum.

Member Price Complimentary
Non-Member (General Admission)

This ticket includes access to the entire Community Day, and has an option to add on the founders forum.

Standard Price Complimentary



Fifth Avenue South 817

If you have any questions please contact Allison McDonald

Contact Organizer

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