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As the situation stabilises in China, brands are accelerating their China entry strategy and plans. Being the largest B2C cross-border e-commerce marketplace in China, beauty brands often look to Alibaba's Tmall Global as a first step. But to keep up with the ever-evolving Chinese consumer, brands will have to embrace new innovations and leverage Tmall not only as a sales platform, but as a way to build a sustainable e-commerce business and drive long-term success.
For beauty brands looking to China for growth opportunities, how should they get started? What are the key considerations that will make an impact on their bottom line? Join Iris Chan, Partner & International Client Development Director of DLG (Digital Luxury Group), a leading digital agency for luxury brands, and Demi Shi-Guth, Tmall Global and Kaola.com, Category Expert of Beauty and Personal Care - The Americas to learn more about the opportunities and steps that brands can take in today's climate to find success in China.
