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Understand the importance of marketing mix, identify and arrange the elements of your marketing mix allows your business to make profitable marketing decisions. This will help your business to develop its strengths and limit weaknesses which helps you to remain competitive and adaptable in the fast changing marketing.

This 2-day WSQ certified course will help the retailer to create a selection of the marketing mix that best communicates to the targeted customers and how to make adjustments of the marketing mix to fulfill organisational and marketing objectives that reflects the brand positioning for today's marketing.

Course Outline:

  • Introduction
  • Develop Strategies for Marketing Mix in Business Environment
  • Support Organisational Objectives with Marketing Mix
  • Evaluate Performance of Marketing Mix
  • Re-align Marketing Mix to Organisational Objectives

Course Fee:

Full Fee - $663.40

After Funding - SME: $105.40 / Non SME: $423.40

Contact Us:

Elise Lee: 6360 0182 /

Sherlene Lim: 6360 0184 /


Singapore Retailers Association (SRA) Training Room
1 Coleman Street #05-17 The Adelphi (S) 179803

Tel: 6360 0188 | E:

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