Event Details

Media Relations

Course Description

This one-day interactive course provides essential training for personnel responsible for managing communications during an emergency or large-scale event. Participants will learn how to effectively engage with the media and the public, utilizing both traditional and social media platforms to ensure clear, timely, and accurate messaging. The course includes hands-on exercises such as mock press conferences, media scrums, and interview sessions with real-time feedback, equipping participants with the confidence and skills necessary to handle crisis communications in high-pressure situations.


Course Topics

โ€ขStrategic crisis communication planning for airport-related incidents

โ€ขManaging interactions with media

โ€ขUsing traditional and social media for public information and monitoring

โ€ขPreparing spokespeople for interviews and press conferences

โ€ขOrganizing and executing effective press briefings

โ€ขDeveloping clear, concise, and proactive messaging during a crisis


Course Objectives and Anticipated Outcomes

โ€ขEquip participants with the ability to engage strategically with media and the public with confidence

โ€ขDevelop an understanding of how to use social and traditional media to monitor and respond to public inquiries

โ€ขReinforce the importance of structured and transparent communications during an airport emergency

โ€ขLearn effective techniques for preparing spokespeople for media inquiries and interviews

โ€ขGain practical experience in organizing and conducting press conferences

โ€ขDemonstrate the ability to craft and deliver organized crisis communications


Target Audience

This course is designed for anyone who would be involved in managing communications during an emergency or large-scale event.

Speakers

  • MM

    Mark Morissette

    Emergency Management Specialist at The Loomex Group

    Website

    Mark Morissette is a seasoned public safety leader with over 30 years of experience managing high-risk incidents, emergency responses, and communications in complex, fast-paced environments. His background includes leading critical operations during major emergencies, where he was responsible for coordinating messaging, engaging with media, and ensuring timely and accurate information was shared with the community.
    Trained in crisis negotiation and incident command, Mark has developed and delivered communication strategies during high-profile and sensitive situations, including critical incidents, public safety threats, and large-scale operational disruptions. He understands the importance of clear, confident messaging in maintaining public trust and supporting emergency response objectives.
    Mark has also contributed to the development of external engagement strategies, working closely with stakeholders and municipal partners to ensure consistent, transparent, and empathetic communication during challenging events. His practical experience in front-line leadership and media-facing roles makes him a valuable resource in media relations training, helping others build confidence, credibility, and effectiveness in times of crisis.

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