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With the fast-evolving business environment due to technological changes and disruptions like the Covid19 Pandemic, the famous saying 'two heads are better than one' is slowly coming into life. Many companies are now turning to partners with complementary capabilities to gain access to new markets and technologies, share intellectual property or infrastructure, or reduce risk. The diversity in business requirements ranging from Marketing, Financials, Legal, Human resource etc. is equally contributing to businesses adopting Partnership as the most strategic way to scale their innovations and improve on their bottom line.

However, this strategy might not be as straight forward as it sounds. Being able to adapt your skills and operation for a new service offering, or for a new industry is a critical aspect and establishing yourself in a new environment can be difficult to navigate.

Join us for this interactive session and learn how to build successful synergies that will ensure business success and sustainability in the future. The Sessions focuses on industry insights, trends, and partnership marketing tactics that are driving the new business success.

After attending, you'll be able to:

  1. Accrue 10 CDP Points against 40 CPD points for 2022.
  2. Continue your learning initiatives, engage with solution providers, and connect with the marketing community.

We are very much looking forward to hosting the conference and welcoming you all to Nairobi in October 2022, join us for an exhilarating industry program, breathtaking views, and stimulating conversations.


Sarova Panafric
Nairobi, Kenya

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