Event Details
The practice of PR today has become a puzzle.
What was once up is now down, and what was down is up. The rules have changed and we are no longer sure how to play the game.
Brands have ceded power to consumers, putting the public back in public relations. And humans have created technology that they fear will take over their own jobs. PR Pros are mandated to create more impact with less investment, and must now defend ROI for a practice that finds difficulty measuring reputation or relationships. How to capture and cage attention that is fleeting? How to seek authenticity in the artificial? How to find meaning in the mundane?
We all need to step back to ponder these perplexities. We need to dig deep, dissect our new realties, and debate on how best to move forward. We've been dealt a difficult hand and must map out our strategy to win the game.
Join the Public Relations Society of the Philippines this September for the 32nd National PR Congress with the theme, "PLOT TWIST: Unraveling Today's PR Paradox." Let's iron out the ironies of our industry.
