Color Marketing Group®

Color Marketing Group® (CMG) is The Premier International Association for Color Design Professionals®. Our mission is creating accurate and relevant color and trend forecast information by connecting global color professionals in their shared passion.

A not-for-profit international association of color design professionals, Color Marketing Group® is a forum for the exchange of all things color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.

Since 1962, CMG members have been turning a shared passion for color, into business opportunities across all industries. Our members come together at local and international color forecasting events to interpret, create, forecast, and select colors with the goal of enhancing manufactured goods and services. By collaborating, we better identify the direction of color and design trends. Then, interpret that information across industries.

You live in color and so do we. Its influences are everywhere, the environment, social issues, changing political climates – they all impact color in one industry, which have a reverberating effect on another. We believe the only way to stay competitive within such constant change, is by harnessing each other’s endless flow of knowledge and understanding.

https://colormarketing.org/

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Event Details

RECORDING OF CMG'S 2022 INTERNATIONAL SUMMIT



THIS YEAR'S INTERNATIONAL SUMMIT HELD IN TUCSON, AZ, COLOR BEYOND, WAS ABOUT MORE THAN COLOR, TRENDS, AND FORECASTS. WE REPLACED OUR LEGACY WORKSHOPS WITH NEW AND COLLABORATIVE EVENTS DESIGNED TO HEIGHTEN YOUR CONNECTIONS AND BROADEN YOUR PERSPECTIVE. IN OUR HANDS-ON WORKSHOPS WE EXPLORED MATERIALS AND HOW THEY RELATE TO CMG'S DIRECTIONAL COLOR STORIES AND THEIR IMPACT IN THE CIRCULAR ECONOMY. WE DOVE INTO COLOR IN THE FIELD OF ANIMATION AND GAMES, EXPLORING THE IMPACT ON EMOTION AND PERSPECTIVE. OUR MENTORING BROADENED YOUR THINKING OF COLOR IN NEW INDUSTRIES AS YOU CONNECTED AND ESTABLISHED RELATIONSHIPS WITH A GLOBAL COMMUNITY OF COLOR DESIGN EXPERTS. AND TO ENHANCE YOUR EXPERIENCE OUR PRE SUMMIT EVENTS CHALLENGED YOUR ASSUMPTIONS AND THINKING ON COLOR!



We invite you to watch the highlights including the revelation of the 2024+ Regional Color Forecast presentations from Asia Pacific, Europe, Latin America, and North America. You can also view the Keynote Presentation by Doty Horn and Montaha Hidefi exploring 60 years of color forecasting, as well as our Guest Speaker presentations by Fritz Horstman - The Ongoing Evolution of Color Thinking; Chris Lefteri - Material for Inspiration; and Laura Perryman - Ethical and Sustainable Color.


Duration of each recording:

  1. 2024 Asia Pac Forecast – 15 minutes, 35 seconds
  2. 2024 European Forecast – 19 minutes 20 seconds
  3. 2024 Latin American Forecast – 21 minutes 20 seconds
  4. 2024 North American Forecast – 24 minutes 6 seconds
  5. 2024 World Color Forecast – 8 minutes 58 seconds
  6. Guest Speaker Chris Lefteri – Color, Materials, Emotions – 32 minutes 45 seconds
  7. Guest Speaker Fritz Horstman – The Ongoing Evolution of Color Thinking – 29 minutes 36 seconds
  8. Guest Speaker Jennifer Thompson – Radical Innovation – 28 minutes 19 seconds
  9. Guest Speaker – Laura Perryman – Ethical & Sustainable Color: 32 minutes





Keynote Topic & Presenters

THE CMG COLOR STORY EVOLUTION - Sixty Years of Color Forecasting

When Color Marketing Group® members, Montaha Hidefi, VP Color Forecasting, and Doty Horn, Board member, volunteered to examine, study, and analyze sixty years of CMG archives to prepare for this Keynote presentation, they did not anticipate discovering a treasure trove of color.


Not only did they explore a six decade journey of color forecast information, but they uncovered a rich history of societal trends that influenced color and design preferences. They were impressed with the colors that trended each year, and each of the last six decades. They were fascinated as they tracked the colors that endured the tribulations of times, from recessions to natural disasters, and terrorist attacks. They were fascinated by the evolution of CMG color stories as told by thousands of participants across these past six decades.

In this Keynote presentation Montaha and Doty will reveal their discoveries addressing:


  • The colors that were most forecast for each decade.
  • The colors that crossed from one decade to another.
  • The colors that are trending back.
  • The color family that best represent sixty years of color and design preferences.


This is the CMG Color Story Evolution!


From the inception of Color Marketing Group in 1962, members' prime interest was to promote more knowledgeable use of color in marketing; provide a forum for the exchange of ideas and the solving of color problems; and offer education and training in the complete application of color.  But for those interests to be enacted, we owe it to Elisabeth Burris-Meyer, then a consultant with the House & Garden Magazine, whom in 1963, put forward an idea to study current colors by collecting and exhibiting colored swatches of CMG members' sold products and organize them on a color basis rather than by usage, industry, or type. The idea was adopted by CMG's Executive Committee, and CMG established an exhibit which became known as the COLORFAIR™.

Montaha Hidefi​ is a world-renowned Color Archeologist™. She centers her color consultancy services on developing color trends foresights and color forecast projections, portfolio ideation and customized color related insights to small, medium, and large organizations on a global basis.


In 2020, Montaha established the notion of Color Archaeology™​ – a trademark of her Color Landing Studio​, to best define the practice of color forecasting and its intricacies. Color Archaeology incorporates the skills and expertise to track and observe societal trends, analyze how they are interpreted in current times, and predict how they will evolve into the future.


Montaha lectures and keynotes about color and trends virtually and in-person at international events and company settings. Her articles on the subject matter are published in countless trade publications.

Montaha serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, as Member of the Executive Committee of the Colour Research Society of Canada (CRSC), and as Vice President of the Canadian Freelance Guild (CFG).


She holds a comprehensive background in international marketing, color marketing and the coatings industry. Montaha was born and raised in South America, is an avid traveler and has lived and worked in the Middle East, Europe, and North America.


She is co-author of Colour Design: Theories and Applications (2012 and 2017), and author of Giving Voice to My Silence (2022), Dando voz a mi silencio (2022), and Groping for Truth (2018).

Doty Horn is the Founding Director of ColorVoyant LLC, a visionary color marketing firm specializing in Color, Design, Trend marketing and merchandising for the Commercial and Residential B-to-B Interior products industry. She believes that it is the insightful translation of color and design that drives a successful business, no matter the market application.


With a strong background rooted in the Fashion industry and having worked in cross-current industries, Doty applies her keen fashion eye and "big picture" thinking to whatever she creates. Her background includes: Creative Direction/product development SVP for Congoleum flooring, Armstrong flooring, Formica, Cole of California swimwear and at Benjamin Moore Paint's Director of Color and Design, Doty established color strategies and trend forecasting for market-focused programs using color as the driving principle. Among numerous contributions, she created the Affinity® Color / Color Stories Collections and was the creator/visionary behind the internationally acclaimed and award-winning Color Pulse ® – an annual trend forecast.

Doty also created an international design blog for a Finnish paint manufacturer: The ColorVoyant Watch and has conducted presentations/workshops in the US, UK, Canada, Asia, Russia, Scandinavia, Italy and Germany.


Educationally, Doty has held teaching positions at FIDM-LA (Fashion Institute of Design and Merchandising) and FIT (Fashion Institute of Technology-NYC… bringing a unique and cross-current perspective to the color and design industry. And has participated on panel discussions for Philadelphia University and The Consumer Products Safety Commission.


Doty is an active board member of The Color Marketing Group and has been member since 1991. She has seen the sustaining life of the organization and believes that each member has a wealth of creative talent, waiting to be shared and enriched. This led her to be a driving force for creating a CMG Mentoring program, which is being launched at the 2022 Tucson Summit.

Guest Speakers

Fritz Horstman - The Ongoing Evolution of Color Thinking

Fritz Horstman is Education Director at The Josef and Anni Albers Foundation​, where he has worked since 2004. He has lectured and given workshops at l'École des Arts Décoratifs in Paris, the Bauhaus Dessau, The Royal Academy of Art in London, Yale University and many other institutions. He has curated exhibitions in Italy, Ireland, Croatia, Norway, and the United States, including the upcoming Anni Albers: Work with Materials at Syracuse University Art Museum, opening August 2022. Also an artist, he has shown his sculptures, installations, and drawings in recent exhibitions across Europe and the US. He received his BA from Kenyon College and his MFA from the Maryland Institute College of Art. The Josef and Anni Albers Foundation, situated in rural Connecticut, is devoted to preserving and promoting the enduring achievements of both Josef and Anni Albers through research, exhibition, and outreach. Fritz Horstman delivers a 30-minute presentation situating Josef Albers's use of color in the ongoing evolution of color thinking from Newton and Goethe up until today.

Chris Lefteri – Material for Inspiration


Chris Lefteri​ is an internationally recognized authority in materials and their application in design. The work of his studio and publications have been pivotal in changing the way designers and the materials industry consider materials. His books include Materials for Design and six other titles in the Materials for Inspirational Design series. Chris Lefteri Design has locations in London and Seoul and works with multiple Fortune 100 companies. His studio is widely recognized as one of the leading studios working in the field of materials & CMF. In 2018 he launched FixIts, his first materials driven brand.

Laura Perryman - Ethical and Sustainable Color

Laura Perryman​ MA (RCA) is an experienced CMF consultant and colour trend forecaster. Her ethos is that colour and materials should be integral to design but above all have a positive purpose for applications, products, and services. Working with brands, she helps create emotionally-connected and sustainable palettes in tech, interiors, packaging and product design. Laura has designed market-leading colour and visual identities for the likes of Nokia, Toyota, Speedo and Arrival. Her first book, The Colour Bible (Octopus Books, 2021) highlights 100 significant colours in art and design. Laura currently directs Colour of Saying, a consultancy that specialises in future-forward design with colour and materials. She is also a Visiting Lecturer at the Royal College of Art, across the School of Design.

Jennifer Thompson - Radical Thinking

Jennifer Thompson is a well-practiced Deviant Thinker & Designer. For almost 10 years she has managed a creative team at one of America's Top Fortune 50 Companies. Prior to her corporate life she was a successful entrepreneur in both the design and technology fields. She aims to see things from a new perspective, evaluating what others are doing, and going far beyond that to challenge the status quo, and find new ways to do things. Everything, from how to raise money for a local charity, to how to start and run a business. She is a seasoned cheerleader for new and different ideas.

About CMG's 2024+ World Color Forecast™

Businesses depend on color directions for their products and services and having the right color at the right time is key to success. After all, Color Sells and the Right Colors Sell Better! As a global membership association, Color Marketing Group members have played a key role in providing annual color direction reports to hundreds of global companies for 60 years. Our strength lies in our global color community who contribute to our ChromaZone®​ Color Forecasting Workshops and regional Conferences​, discussing consumer behavior and societal trends, and the impact these will have on color and design. Our ChromaZone Workshops take place in advance of the annual Summit and attendees, who are color experts in their field, present their directional color trend stories as they relate to their industry/product. During the process, we analyze hundreds of colors and identify big picture trends that will influence color directions in the coming years. The outcome from each event is 16 color directions that participants believe will be trending two years out and three trend stories driving the color directions. At the end of our forecasting season, our Regional Steering Committees representing each of the Workshops curate all the results, distilling them to a global selection of 64 color directions comprising 16 from each of our regions of Asia Pacific, Europe, Latin America and North America. The combined outcome is our 2024+ World Color Forecast™.

Meet our 2024+ World Color Forecast Presenters

Lora Di Fabio is Design & Development Manager at American Biltrite where she leads the design development of flooring products and marketing materials.


After receiving her BFA (Honours in Graphic Design) from Concordia University, Lora has worked at Industrial Design firms and corporations where she specialized in colour and graphic applications on consumer products. She has lectured on the subject of Colour in Manufacturing at the University of Montreal School of Design.


Previous to her present position, Lora worked for large design firms and corporations like Bombardier where her team received an Industrial Design Society of America (IDSA) award for their work. Other distinctions include the Advertising Excellence Award from Architectural Record and recently a Good Design award from the Chicago Athenaeum.

A member since 2006, today Lora sits on the Board of Directors of the Color Marketing Group and serves on the CMG Color Forecasting Committee where she helps steer the North American colour forecasts.


Lora presents the 2024+ Asia Pacific Forecast.

Montaha Hidefi is a world-renowned Color Archeologist™. She centers her color consultancy services on developing color trends foresights and color forecast projections, portfolio ideation and customized color related insights to small, medium, and large organizations on a global basis.


In 2020, Montaha established the notion of Color Archaeology™ – a trademark of her Color Landing Studio, to best define the practice of color forecasting and its intricacies. Color Archaeology incorporates the skills and expertise to track and observe societal trends, analyze how they are interpreted in current times, and predict how they will evolve into the future.


Montaha lectures and keynotes about color and trends virtually and in-person at international events and company settings. Her articles on the subject matter are published in countless trade publications.

Montaha serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, as Member of the Executive Committee of the Colour Research Society of Canada (CRSC), and as Vice President of the Canadian Freelance Guild (CFG).


She holds a comprehensive background in international marketing, color marketing and the coatings industry. Montaha was born and raised in South America, is an avid traveler and has lived and worked in the Middle East, Europe, and North America.

She is co-author of Colour Design: Theories and Applications (2012 and 2017), and author of Giving Voice to My Silence (2022), Dando voz a mi silencio (2022), and Groping for Truth (2018).


Montaha presents the 2024+ North American Forecast.




Antonella Ruiz is the Director of Regional Marketing for Sherwin Williams Central America where she has responsibility for the management of coatings in architecture, industrial, wood finishes, and automotive lines, as well as the management of communications and publicity. She holds a Master in Business Administration and Industrial Engineering, with more than 15 years of experience in multinational organizations within the mass consumer brands, telecommunications, and coatings and paints. She specializes in marketing, especially in product management.


Antonella presents the 2024+ Latin American Forecast.




Peggy Van Allen, the founder of Colorfuel​, is a designer and color anthropologist with a background in graphic design and experience in trend research, visual merchandising and palette development. Her unique skillset allows her to visually communicate the complexities of color in a way that is both inspirational and educational. Trend forecasting is integral to the success of design and color palette development. Color anthropology is the study of human behavior in order to understand the why, which, and when of a target consumer's color preferences.


Peggy presents the 2024+ World Color Forecast.



Judith van Vliet is the Founder of The Color Authority™​ as she helps people to unleash color in their lives and businesses. TCA develops color trends for different markets through storytelling and palette development and offers different services in the color consultancy area. Judith works with a global color network of like-minded experts that understand the power of color. She is a fervent public speaker and is host of the namesake podcast that brings fascinating conversations with some of the most inspiring people in the world of color. She serves on Color Marketing Group's Executive Committee as Immediate Past President where her in-depth knowledge of color helps maintain CMG at the forefront of global color forecasting. Judith currently works and podcasts out of Milan, Italy.


Judith presents the 2024+ European Forecast.

CMG Member Registration

This ticket covers all categories of CMG memberships.

PLEASE READ IN ADVANCE OF REGISTERING:

Conditions:
Once you have registered it may take up to 48 hours for you to receive the log in details to watch the recordings. We apologize in advance for this inconvenience and will endeavor to respond immediately to all registrations so that you can enjoy the recording as soon as possible.

Each registration is for a single user only. Please do not share the url and password with anyone else. CMG does not permit multiple users on one registration.

The recording will be available to you through April 1, 2023. If you wish to continue watching after this date, please email sgriffis@colormarketing.org

The recording cannot be downloaded.

Cancellation/Refund Policy:
Once access is given to the recording by way of an email with link and password, there will be no refund.

Member Price$200

NON Member Registration

PLEASE READ IN ADVANCE OF REGISTERING:

Conditions:
Once you have registered it may take up to 48 hours for you to receive the log in details to watch the recordings. We apologize in advance for this inconvenience and will endeavor to respond immediately to all registrations so that you can enjoy the recording as soon as possible.

Each registration is for a single user only. Please do not share the url and password with anyone else. CMG does not permit multiple users on one registration.

The recording will be available to you through April 1, 2023. If you wish to continue watching after this date, please email sgriffis@colormarketing.org

The recording cannot be downloaded.

Cancellation/Refund Policy:
Once access is given to the recording by way of an email with link and password, there will be no refund.

Public Price$350

IMPORTANT - PLEASE READ IN ADVANCE OF REGISTERING:


Conditions:

  1. Once you have registered it may take up to 48 hours for you to receive the log in details to watch the recordings. We apologize in advance for this inconvenience and will endeavor to respond immediately to all registrations so that you can enjoy the recording as soon as possible.
  2. Each registration is for a single user only. Please do not share the url and password with anyone else. CMG does not permit multiple users on one registration.
  3. The recording will be available to you through April 1, 2023. If you wish to continue watching after this date, please email sgriffis@colormarketing.org
  4. The recording cannot be downloaded.


Cancellation/Refund Policy:

  1. Once access is given to the recording by way of an email with link and password, there will be no refund.


 Recording Duration:

  1. 2024 Asia Pac Forecast – 15 minutes, 35 seconds
  2. 2024 European Forecast – 19 minutes 20 seconds
  3. 2024 Latin American Forecast – 21 minutes 20 seconds
  4. 2024 North American Forecast – 24 minutes 6 seconds
  5. 2024 World Color Forecast – 8 minutes 58 seconds
  6. Guest Speaker Chris Lefteri – Color, Materials, Emotions – 32 minutes 45 seconds
  7. Guest Speaker Fritz Horstman – The Ongoing Evolution of Color Thinking – 29 minutes 36 seconds
  8. Guest Speaker Jennifer Thompson – Radical Innovation – 28 minutes 19 seconds
  9. Guest Speaker – Laura Perryman – Ethical & Sustainable Color: 32 minutes

Cancellation and Conditions

PLEASE READ IN ADVANCE OF REGISTERING:



Conditions:

  1. Once you have registered it may take up to 48 hours for you to receive the log in details to watch the recordings. We apologize in advance for this inconvenience and will endeavor to respond immediately to all registrations so that you can enjoy the recording as soon as possible.
  2. Each registration is for a single user only. Please do not share the url and password with anyone else. CMG does not permit multiple users on one registration.
  3. The recording will be available to you through April 1, 2023. If you wish to continue watching after this date, please email sgriffis@colormarketing.org
  4. The recording cannot be downloaded.


Cancellation/Refund Policy:

  1. Once access is given to the recording by way of an email with link and password, there will be no refund.


 

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