Singapore Book Publishers Association

Established in 1968, the Singapore Book Publishers Association represents the interests of Singapore publishers engaged in a wide range of publishing, marketing, and distribution activities in both print and digital formats. It focuses on developing and strengthening the book ecosystem in Singapore.

This is a past event. Registration is closed. View other Singapore Book Publishers Association events.

Event Details

In conjunction with our national pavilion at the upcoming Frankfurt Book Fair, SBPA is organising a series of 3 workshops to provide publishers with key skills and understandings:

25 Aug: Networking - A Viral Marketing Strategy, by Usha Menon

28 Aug: Seize Global Opportunities At International Book Fairs, by Rimau Rights Agency

8 Sept: From Ideas to Value: Nurturing and Maximising Character IPs, by Bret Ong

Click through the agenda section below to find out more about each workshop and speaker.


  • August 25, 2023

  • August 28, 2023

  • September 8, 2023

August 25, 2023

Main Schedule

2:00 PM - 6:00 PM
Networking – A vital marketing strategy
Events create an excellent opportunity to meet potential customers and build recognition of our product, services and market. The possibility to learn of the wider industry and disruption happening, from other entrepreneurs and organisations who are in the same space is an advantage that networking events offer. It also provides you connections to authors, editors, designers, marketers, potential staff and others in the ecosystem, who complement the services you offer that could grow into new partnership opportunities. The balance between selling and building long-term business relationships is a skill that publishers need to develop.

In this highly-interactive training session, participants will learn how to:

- Put the theory related to networking into practice, in a manner relevant to the publication process
Identify your networking style to sharpen your public relations skills at trade shows, conferences and other such opportunities

- Convert trade-show interactions and contacts into mutually beneficial engagements, while enhancing your cross-cultural communication style

- Leverage speaking opportunities (panel, workshops) to identify potential customers

- Build a givers mentality, the secret sauce of networking
Usha Menon (Founder of Usha Menon Management Consultancy)


Azree Ariffin

Co-founder of Rimau Rights Agency

Hafiz Latiff

Co-founder of Rimau Rights Agency

Usha Menon (Founder of Usha Menon Management Consultancy)

Usha Menon

Founder of Usha Menon Management Consultancy

Bret Ong

Super Tough Friends



Tusitala Books
284 River Valley Rd
Singapore 238325

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