SBPA Book Fair Workshops

A workshop tailored for Singaporean publishers, prepare to pitch effectively, identify potential markets and partners, and leverage the intellectual property potential of your books at international book fairs worldwide. Learn effective communication, pitching techniques and follow-up strategies to engage publishers from diverse cultures, overcoming language and cultural barriers to establish fruitful connections and collaborations.

Discover how to identify potential markets and business partners during international book fairs. Gain insights into market trends, consumer preferences, and emerging opportunities across regions. Understand the dynamic global publishing landscape to target the right markets and forge valuable partnerships that expand your reach. Learn how to showcase books and promotional materials effectively, acquire techniques for protecting your intellectual property, and gain insights into analysing book fair participation impact.

Key points:
- Understanding the essentials of international copyright licensing
- Preparing for book fairs: setting the stage for success
- Optimising the benefits of book fair participation: strategies for maximum impact
- Nurturing connections: effective follow-up strategies post-fair
- Evaluating ROI for book fair participation: metrics and analysis

Delve into fundamental concepts of character IPs, exploring their definition, significance, and the various forms they can take. Participants will also explore the essential elements of character development, storytelling, and world-building, which are crucial for creating compelling IPs that resonate with audiences.

Gain insights on the key factors contributing to the success of character IPs and how they can be monetized across diverse mediums such as merchandise, games, animation, and more. Learn effective strategies for licensing IPs, forging partnerships, and expanding market reach, and delve deeper into the value and marketability of your own existing IPs.

KEY POINTS*:
1. The Power of Character IPs: Discover how well-developed character IPs can captivate audiences and generate substantial value across various mediums.

2. Creating Compelling Character IPs: Learn techniques for character development, storytelling, and world-building to create engaging and memorable IPs that resonate with audiences.

3. Strategies for Building a Strong Brand: Understand the importance of brand building in maximizing the market value of character IPs. Learn strategies to establish a strong brand identity, enhance brand recognition, and cultivate a loyal fanbase.

4. Maximizing Market Value: Explore effective strategies for monetizing character IPs through licensing, partnerships, and leveraging opportunities in merchandise, games, animation, and more.

5. Long-Term Success Strategies: Analyze successful case studies to identify key factors contributing to their achievements and develop a roadmap for sustained growth and value creation with character IPs.

*Disclaimer: Please note that workshop content is subject to change based on the presenter's discretion and the evolving landscape of character IPs in the market.