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Are you a Brand Manager, Brand Execs etc struggling with:
- How do I influence the profitability of my brands especially when sales is declining or stagnant?
- Understanding how what you do, translates into financial metrics.
- What are the consequences of not knowing your numbers thoroughly?
Then this seminar is for you. The Key areas include:
- Definitions of financial terms & illustrations.
- What is the difference between working and non-working Advertising & Promotion spend.
- Which categories of A&P spend fit into working versus non-working?
- What are the key metrics used in brand analytics.
- Etc
