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Are you a Brand Manager, Brand Execs etc struggling with:

  • How do I influence the profitability of my brands especially when sales is declining or stagnant?
  • Understanding how what you do, translates into financial metrics.
  • What are the consequences of not knowing your numbers thoroughly?

Then this seminar is for you. The Key areas include:

  • Definitions of financial terms & illustrations.
  • What is the difference between working and non-working Advertising & Promotion spend.
  • Which categories of A&P spend fit into working versus non-working?
  • What are the key metrics used in brand analytics.
  • Etc

Location

Lake Naivasha Resort
Naivasha, Kenya

See route

Contact us

For additional event or venue information, please send an email to geofrey@msk.co.ke

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