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SEMINAR OBJECTIVE


A gentle introduction to Data Analytics and its impact in marketing. As a marketer, you are the custodian of your customer's data.

Learn how to:



  • Gain valuable insights from your company's internal data
  • Get buy-in and make data driven decisions
  • Execute your marketing plans efficiently


You will learn how to:

  • Introduction to Data Analytics: What is dark data and how it can increase your company's revenue exponentially.
  • Privacy Safe Growth: How the Kenya Data Protection Act, 2019 regulates your customer's data.
  • Executive Information Systems: How to lead data driven decision making in your organization and navigate team dynamics in decision making
  • Lean Six Sigma 101: How to increase efficiency and save time in your project management initiatives

Speakers

Esther Karuku

Management Consultant at Amira Analytics

Location

Sarova whitesands, Mombasa
Mombasa, Kenya

See route

Contact us

For additional event or venue information, please send an email to geofrey@msk.co.ke

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