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OBJECTIVE
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
This two-day interactive seminar is designed to provide an understanding of the fundamentals of Growing Brands online and its application. It will explore why you don't have a powerful online value proposition, why you're not integrated ("disintegrated"), how you're not agile enough to catch up or stay ahead etc.
You will learn:
- Digital assets
- Why you won't know your online audience or market share
- Why existing and start-up competitors will gain market share
- Why you don't have a powerful online value proposition
- Why you don't know your online customers well enough
- Why you're not integrated ("disintegrated")
- How digital doesn't have enough people/budget given its importance
- How you're wasting money and time through duplication
- How you're not agile enough to catch up or stay ahead
- How you're not optimizing
