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The goal of marketing is to devise and implement policies, and to adopt good practices that comply with the market. Each service and department must orient its activity toward creating value for customers. This underlying role of marketing implies relations with each entity. These relations can be beneficial, easy, or painful, depending on the circumstances.
This Seminar will help managers in Marketing, Finance, Operations, Research and development, legal and other functional areas gain a better appreciation and understanding of core marketing concepts and techniques that all managers should have in their toolkit.
Who Should Attend
- Non-marketing managers who need to have a comprehensive idea about marketing practices
- Newly appointed marketers
- Employees who are non-experts in marketing seeking to understand its role, and to incorporate this dimension in their decisions.
- Employees who are often in contact with marketing people, and who wish to understand marketing decisions to better cooperate with their managers.
- Employees who aspire to joining their company's marketing department(s)
