In the ever-evolving business landscape, understanding the fundamentals of marketing is crucial for professionals across various functions. This two-day seminar is tailored for non-marketers, providing them with essential knowledge and skills to contribute meaningfully to the overall business strategy. Participants will gain insights into marketing principles, customer-centric approaches, and strategies for impactful collaboration.


  • Foundations of Marketing.
  • Customer-Centric Approaches.
  • Effective Communication Skills.
  • Cross-Functional Collaboration.
  • Practical Application.


Park Inn by Radisson Nairobi
Nairobi, Kenya

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