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Leveraging on Technology to Maximize ROI

Businesses know that their future success depends on effective marketing and sales techniques. As a result, companies allocate a good percentage of their budgets to their marketing activities, and given an opportunity; they are willing to increase their spending.

However, according to a CMO survey conducted earlier this year, a 30% percentage of marketers who took part indicated that they are experiencing average-to-no investment returns. This could create funding difficulties in the future if they cannot overcome this gap.

So, why are returns not forthcoming, and what can marketers do about it? Join us in this interactive session as we dive on effective strategies to maximize your ROI when working on tight marketing budgets.

Who Should Attend?

This Seminar is aimed at anyone who owns a business and wants to improve their marketing; anyone managing a department on a tight budget and wants to get a better return on the money they spend; and managers and directors who want to improve how they market and promote their service or product.


PrideInn Paradise Beach Resort and Spa
Mombasa, Kenya

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