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Marketing in the public sector can be challenging, but with the right strategies, it can be a powerful tool for building strong brands and engaging audiences. This 3 Days seminar will focus on the use of technology to enhance customer experience excellence in public sector marketing. Participants will learn how to leverage digital marketing tools and techniques to improve communication and engagement with their target audiences. It will cover a range of topics, including identifying target audiences, developing effective messaging, creating engaging content, leveraging social media and other digital channels, and measuring and analyzing marketing performance.

In addition, the seminar will feature interactive group sessions and case studies to help participants apply the concepts and techniques learned to real-world situations.


Welcome and Introduction
Definition and Scope of Public Sector Marketing

- Understanding the differences between public and private sector marketing.

- Identifying the unique challenges and opportunities in public sector marketing

Importance of Customer Experience in the Public Sector

- What is customer experience and why is it important in the public sector?

- Understanding customer needs and expectations.

- Identifying touchpoints where technology can enhance customer experience.

Health Break
Customer Experience Mapping

- Mapping the customer journey and touchpoints

- Identifying pain points and areas for improvement

- Brainstorming technology solutions to improve the customer experience.

Health Break
Emerging Trends in Public Sector Marketing

- The rise of social media and its impact on public sector marketing

- The use of data analytics to inform marketing decisions.

Recap of Day 1
Developing a marketing plan for the public sector

- Setting goals and objectives

- Identifying key performance indicators (KPIs)

- Identifying roles and responsibilities for marketing activities.

Health Break
Developing a Customer-Centric Approach

- Creating communication strategies that align with customers' needs and preferences.

- Developing customer personas to better understand target audiences.

- Using feedback and data to continuously improve the customer experience.

Building a Strong Brand

- Defining and developing a strong brand in the public sector

- Building brand trust and credibility

- Brand consistency across all touchpoints

Health Break
Social Media Marketing in the Public Sector

- Developing a social media strategy
- Best practices for social media marketing
- Using social media to engage with stakeholders.

Recap of Day 2
Designing Effective Marketing Campaigns

- Defining marketing objectives and goals
- Target audience identification and segmentation
- Creating effective messaging and calls-to-action

Health Break
Measuring Marketing Effectiveness

- Identifying and measuring key performance indicators (KPIs) for marketing campaigns

- Data analysis and interpretation

- Making data-driven decisions to improve future campaigns.

Health Break
Budgeting for Marketing

- Creating a marketing budget that aligns with organizational goals and priorities.

- Evaluating the return on investment (ROI) of marketing activities

- Balancing short-term and long-term marketing objectives


Prideinn Paradise
Mombasa, Mombasa County, Kenya

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For additional event or venue information, please email can also reach us at +254 732332055

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