In today's dynamic business environment, sustainable marketing practices are not only becoming essential but are also increasingly expected by consumers and stakeholders. This 2-day seminar is designed to explores the critical role of marketing in driving ESG practices within organisations. It delves into the implications of sustainability developments, risks, and opportunities and examines how marketing can create value through sustainability initiatives.
Objectives
- Importance of integrating sustainability into business
- Sustainability-related regulations and practices
- Execution and application of marketing projects and other actions related to sustainability within the organisation
