The South African Fashion Week Trade Show is the country's premier B2B expo of contemporary fashion design. Exhibitors comprise of men's and womenswear, jewellery, footwear and accessories and are all established small, micro or medium-sized (SMME) enterprises with capacity to supply boutiques and departmental stores in South Africa.

The trade expo is a convenient marketing space conceptualized to facilitate deal-making but equally to create a conducive environment for networking and relationship-building with various industry stakeholders, including the media.