Event Summary

"Asia e-Commerce continues its rapid expansion, with e-Commerce sales forecast for the region projecting a 14.2% increase in 2019, with an annual average increase of 14% estimated over the medium term (2018-2022)." – BMI research


SRA has therefore recognised the need and potential for retailers to venture into the realm of eCommerce to enhance your presence and boost sales figures altogether. Join SRA's eCommerce Booster Strategy Masterclass (supported and funded by WSG) to kickstart your eCommerce journey and grow your existing business today!


This 6 days programme spread over 6 weeks (once weekly) is an immersive and holistic masterclass, offering you deep insights into various aspects of eCommerce such as Cybersecurity, Data Management, Operations and Analytics.


Get insights from eCommerce experts who have accumulated years of experience and get ready to recolonize your online marketing strategy now!


Learn from Practitioners:

Biggest social media network on the Internet: Facebook

Leading e-commerce platform in Southeast Asia: Lazada

Singapore's leading online supermarket site: Redmart

Automation of sales via multiple channels: CrescoData

Schedule

Duration


6 Days, Once Weekly over 6 weeks

9am - 5pm per training day

Light breakfast, lunch and tea break provided



Delivery Dates


Run 1: 3, 10, 17, 24, 31July & 7 August 2019


Run 2: 18, 25 September, 2, 9, 16 & 23 October 2019

Key Takeaways

  • Master proven eCommerce strategies from trainer practitioners with accumulated years of experience in their respective domains.
  • Apply the latest proven effective eCommerce strategies and tactics and adapt to the changes in the industry
  • Design your eCommerce action plan and transform your business
  • Adopt Google's measurement tools (Google Analytics) to grow your business through intelligent data collection and analysis

Highlights of MasterClass

  • Success Stories, case studies and best methods shared throughout the 6-Day Masterclass
  • Hands-on practice and assessments wherever applicable to test your understanding
  • Google Analytics Individual Qualification (GAIQ) Certification *worth $1,500*
  • One(1) month FREE Muzaara trail: A marketing platform designed for eCommerce businesses, making it easy to create advertising campaigns on Facebook and Google
  • 1 to 1 comsultation on "Job Redesign" strategies to help you build a tech savvy and service oriented workforce to support your retail transformation

Training Programme

Speakers

  • Anna Trybocka (CEO of CrescoData)

    Anna Trybocka

    CEO of CrescoData

    Anna is the CEO and founding partner of Cresco Data, a company that helps eCommerce providers amplify their sales through multiple digital channels across Asia Pacific.
    Anna has extensive experience as both a C-level executive and entrepreneur, founding 2 previous companies in Australia. She was a Product Manager in the UK for the UK’s first mobile virtual network and mobile Internet portal, which gave her an in-depth understanding of how digital media and commerce, would disrupt traditional retail models. In Australia she was Head of Mobile for Yahoo!7 where she managed a team that was responsible for the productisation and commercialisation of the Yahoo! mobile portfolio and 7 Media Group properties. Her work has won multiple Mobile Marketing Awards.
    Anna was Director of Investment for UKTI, the commercial arm of the British Government, reporting directly into the British Consul General and Director General UKTI Australasia. She led the team that was responsible for all inward and institutional investment into the UK from Australia and New Zealand.

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  • Evangeline Leong (Founder & CEO of Kobe Global Technologies)

    Evangeline Leong

    Founder & CEO of Kobe Global Technologies

    https://www.getkobe.com

    With almost 10 years of experience in embracing digital
    marketing, Evangeline is the Founder & CEO of Kobe Global
    Technologies Pte Ltd. Established in 2016, Kobe Global opens new market segments for consumer brands with their 4,000 relevant celebrity, macro, micro or everyday
    influencers reaching 20M audiences

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  • Deborah Wee (Business Expansion & Special Projects and Marketplace Operations at RedMart)

    Deborah Wee

    Business Expansion & Special Projects and Marketplace Operations at RedMart

    Deborah is currently part of Business Expansion & Special Projects and Marketplace Operations at RedMart. Previously, she was the Head of Operations and co-founder of HipVan Pte Ltd. HipVan.com is an online e-commerce platform created to make designer furniture and home furnishings more affordable to everyone. Over the course of her career, she has accumulated many years of experience in the areas of Operations and Logistics.

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  • Yuet Whey Siah (Founder and CEO of SKALE and DREA PushAds)

    Yuet Whey Siah

    Founder and CEO of SKALE and DREA PushAds

    https://www.drea.com.sg/about-us/

    Yuet is the Founder of SKALE and DREA PushAds, the simplest-to-use marketing tool that is designed to help SMEs automate their marketing and scale their business effectively.

    Since 2016, she has supported 3,500 SMEs and MNCs including real estate developers, realtors, retail fashion brands, consumer services and technology companies automate branding campaigns, prospecting, lead generation and remarketing to prospective audiences across 10 cities globally.

    Most notably, the company has helped businesses achieve 10x ROI in the retail and consumer services space through its PushAds technology – which unlocks digital marketing and omnichannel marketing capabilities for both brick-and-mortar and e-commerce players in the market.

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  • Ryan Tay (Chief Business Officer at Lazada)

    Ryan Tay

    Chief Business Officer at Lazada

    Ryan Tay, Chief Business Officer, Lazada Singapore oversees the commercial function, encompassing brand partnerships, LazMall channel strategy, Lazada’s retail business and pricing strategy. His skills include business strategy, category management, competitor and market analysis, and market research.

    Prior to his role as Chief Business Officer, Ryan was responsible for growing the electronics category in Lazada Singapore covering consumer electronics and household appliances. As category director (electronics), he secured exclusive partnerships with international brands and product launches, such as Apple, Samsung, Huawei, and Xiaomi.

    Before joining Lazada, Ryan spent more than 5 years in market research, of which 8 months was spent in Chile when he was handpicked for secondment in Euromonitor International.

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  • John Francisco (Managing Director of Megatron Technologies)

    John Francisco

    Managing Director of Megatron Technologies

    John is highly experienced in computer network design and security, with deep expertise in the design and setup of proper IT infrastructure and architecture based on business plans and current industry best practices.
    He has worked with local and multinational companies and is currently the principal point of contact in Singapore for several MNCs. He is the network consultant for companies with sites spanning the Asia-Pacific region, in industries ranging from education to banking and finance. With numerous certifications from Cisco and Juniper under his belt, he has advised and worked on projects for companies including Tiffany & Co, Nissan, Swiss School, Land Bank of Taiwan, The Hour Glass and Telstra.
    His speciality is in providing training and consulting on topics relating to CyberSecurity, Data Theft Prevention, User Protection & PDPA Compliance.

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  • Leonard Ling (Principal Consultant and Director of Solutionsatwork)

    Leonard Ling

    Principal Consultant and Director of Solutionsatwork

    Leonard has over 20 years of experience in People Strategy and Organisation Development in both consulting and corporate environments. Prior to establishing Solutionsatwork, Leonard was Director of Business Advisory Services at Ernst and Young Associates (Singapore). While in that role, he led and managed a wide spectrum of business efficiency and HR related projects.

    Leonard’s key consulting experiences include job redesign, competency modelling, performance management, manpower planning, training and development, knowledge management, compensation and benefits review, change management, organisation design, quality audits, and strategic visioning.
    In the areas of job and process redesign, Leonard has completed projects for clients in the retail, healthcare, education, food and beverage, manufacturing, logistics, and government sectors. Leonard has contributed in discussions with the Ministry of Manpower, the Singapore National Employers’ Federation, and the National Trades Union Congress on redesigning jobs for a mature workforce, and advises employers on age-friendly and manpower lean work practices.

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  • Razy Shah (Co-Founder/Marketing Director of 2Stallions Digital Agency)

    Razy Shah

    Co-Founder/Marketing Director of 2Stallions Digital Agency

    Razy Shah has over 10 years experience as a digital marketer. He is currently the Marketing Director at 2Stallions - a regional digital agency. The agency works with SMEs and Fortune 500 companies on their digital marketing needs including social media marketing. He has conducted digital marketing training for SMEs and Fortune 500 companies with the most recent session being conducted in Myanmar. He is currently working on a book on marketing featuring strategies from the top marketing leaders in Asia.

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  • Ross Wakeham (Country Lead, Singapore and Malaysia SMB at Facebook)

    Ross Wakeham

    Country Lead, Singapore and Malaysia SMB at Facebook

    Anna is the CEO and founding partner of Cresco Data, a company that helps eCommerce providers amplify their sales through multiple digital channels across Asia Pacific.
    Anna has extensive experience as both a C-level executive and entrepreneur, founding 2 previous companies in Australia. She was a Product Manager in the UK for the UK’s first mobile virtual network and mobile Internet portal, which gave her an in-depth understanding of how digital media and commerce, would disrupt traditional retail models. In Australia she was Head of Mobile for Yahoo!7 where she managed a team that was responsible for the productisation and commercialisation of the Yahoo! mobile portfolio and 7 Media Group properties. Her work has won multiple Mobile Marketing Awards.
    Anna was Director of Investment for UKTI, the commercial arm of the British Government, reporting directly into the British Consul General and Director General UKTI Australasia. She led the team that was responsible for all inward and institutional investment into the UK from Australia and New Zealand.

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  • Ivan Wong (Partner at Queen Consulting Group)

    Ivan Wong

    Partner at Queen Consulting Group

    Ivan Wong, Partner, Queen Consulting Group Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment.

    A certified accountant and programmer by training, he also has over 10 years’ experience as a marketing trainer. He is currently a consulting partner at Queen Consulting Group. He is also one of the few Google-appointed Regional Trainers that trains the official Google Ads, Analytics and Mobile Advertising courses. In addition, he is an external trainer and consultant for Google Mobile Labs, TheKnowledgeEngineers, General Assembly, Econsultancy and ClickAcademy Asia, all of which are premier marketing training & development academies for Asia’s professional talents.

    He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that he was Director of e- Commerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia and Magnus Management Consultants.

    Well-versed in both the technical and business aspects of digital marketing, his passion at QCG is helping organisations of all types to use digital marketing effectively, working with all sizes of business from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.

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Tickets

SRA Member/SME

SRA Member/SME
Full Programme Fee: $1,680

Programme Fee: $1,680
Less WSG Funding (70%): $1,176
Nett Fee: $504
7% GST Payable on $1,680: $117.60
Participant Pays: $621.60

*WSG Funding is ONLY available for Singaporeans and Permanent Residents

Standard Price S$621.60
Non-SRA Member/SME

Non-SRA Member/SME
Full Programme Fee: $2,180

Programme Fee: $2,180
Less WSG Funding (70%): $1,526
Nett Fee: $654
7% GST Payable on $2,180: $152.60
Participant Pays: $806.60

*WSG Funding is ONLY available for Singaporeans and Permanent Residents

Standard Price S$806.60
SRA Member/Non-SME

SRA Member/Non-SME
Full Programme Fee: $1,890

Programme Fee: $1,890
Less WSG Funding (70%): $1,323
Nett Fee: $567
7% GST Payable on $1,890: $132.30
Participant Pays: $699.30

*WSG Funding is ONLY available for Singaporeans and Permanent Residents

Standard Price S$699.30
Non-SRA Member/Non-SME

Non-SRA Member/Non-SME
Full Programme Fee: $2,390

Programme Fee: $2,390
Less WSG Funding (70%): $1,673
Nett Fee: $717
7% GST Payable on $2,390: $167.30
Participant Pays: $884.30

*WSG Funding is ONLY available for Singaporeans and Permanent Residents

Standard Price S$884.30