Event Details

The Professional Conversion Programme (PCP) for Professional Executives (Retail Track) administered by Singapore National Employers Federation (SNEF) and funded by Workforce Singapore (WSG) aims to attract new entrants to the industry and help mid-career professionals be re-skilled with the relevant competencies and hands-on skills to embark on a career in digital retail. It provides support for companies to hire and train career switchers to take on new job roles as Retail Digital Executives, Supervisors or Junior Managers.

Singapore Retailers Association (SRA) is pleased to be the retail training partner for this PCP programme. All approved eligible PCP candidates will undergo a 3-month specialised on-the-job training (OJT) where they will need to attend 8 days of training conducted by SNEF and 4 days of training conducted by SRA.

Join us in this Webinar co-organised by SRA and SNEF on 8 April 2021 (Thursday), from 11.00am to 12.30pm where you can find out more how you can build your dream digital team and send your new hires for training by tapping on PCP funding support.

Our PCP lead facilitator, Dr Lynda Wee is also invited to share with us the overview of New Economy and the New Retailing concepts.

* All applications are subjected to the final approval of WSG and SNEF.


  • Dr Lynda Wee (Associate Professor at Nanyang Business School, National Technological University)

    Dr Lynda Wee

    Associate Professor at Nanyang Business School, National Technological University

    Dr Lynda Wee is a Specialist in Retailing, Design Thinking, and Leadership. She is a Senior Practising Management Consultant, Workplace Learning Specialist, LEGO® SERIOUS PLAY® Methodology Developer and Facilitator, Everything D.i.S.C. Workplace® Facilitator, IBM Enterprise Design Thinking Practitioner, and Co-Creator.

    She serves as an Adjunct Associate Professor at the Nanyang Business School, Nanyang Technological University. She is a Fellow at The Chartered Institute of Marketing, United Kingdom and held the Chartered Marketer Status since 2001. She was bestowed The Innovator Award (2000), The Enterprise Challenge Shield (2003) and the TEC Champion Award (2003) from the Singapore Prime Minister’s Office for her innovation in piloting Problem-Based Learning in Tertiary Education. She served as an independent Director of a public listed firm.

    Dr Wee received her Doctor of Philosophy (Retailing) from the University of Stirling (UK). She obtained her Master’s Degree in Business Administration and a Bachelor’s Degree in Science (Highest Honours) from the Southern Illinois University, USA. She graduated with a Bachelor’s Degree in Business Administration from the National University of Singapore. She received her Advanced Certificate in Training and Assessment (ACTA) in 2009 and Advanced Certificate in Learning and Performance (ACLP) in 2020.

    view more