Supercharging Marketing Performance through Data Analytics

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Save the dateSeptember 19, 20196:00 PM - 9:00 PMGMT+8 Add to Calendar

Venue Location

ArthaLand Century Pacific Tower

30th St & 4th Ave, BGC
Taguig, Metro Manila, Philippines

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Organizer

Organizer: Analytics Association of the Philippines, Inc., RingCentral

Contact Person: Jenneffer Cornelio

Email: events@aap.ph

Event Details

RingCentral in partnership with the Analytics Association of the Philippines (AAP) present this engaging evening where you can "sip-and-learn" as we explore the topic of "Supercharging Market Performance through Analytics". We hope you'll join us!

Agenda

6:00 PM - 6:30 PM
Registration & Refreshments
Registration & Refreshments
6:30 PM - 6:40 PM
Welcome Remarks & Introductions
Welcome Remarks & Introductions
Colin Christie
President at Analytics Association of the Philippines
6:40 PM - 7:10 PM
Featured Speaker
Featured Speaker
Henrik Pålsson
CEO of Previsions
7:10 PM - 7:45 PM
Panel Discussion & Audience Engagement
Panel Discussion & Audience Engagement
Colin Christie
President at Analytics Association of the Philippines
Henrik Pålsson
CEO of Previsions
Michelle Alarcon
President & Managing Director of Z-Lift Solutions
Ricky Capule
Director for GTM Analytics of RingCentral
7:45 PM - 8:15 PM
RingCentral x Analytics
RingCentral x Analytics
Ricky Capule
Director for GTM Analytics of RingCentral
8:15 PM - 8:30 PM
Briefing on Analytics Association Programs/Projects
Briefing on Analytics Association Programs/Projects
Colin Christie
President at Analytics Association of the Philippines
8:30 PM - 9:00 PM
Refreshments & Networking
Refreshments & Networking

Speakers

Colin Christie

President at Analytics Association of the Philippines

Henrik Pålsson

CEO of Previsions

Henrik Pålsson

CEO of Previsions

Philippine based marketing analytics executive, innovator and entrepreneur with mission of proactive algorithms to take businesses half a step ahead of their market. Global experience in algorithms that increase effectiveness of marketing, empower humans and mobilize peoples digital journey.

Providing a new generation of algorithms and machine learning. Enabling triple digit increase of marketing efficiency and making deep consumer insights operational.

As a valued mentor said. "Its better to be relevantly right and act on it, than to be on a never ending story to find the full truth".

Inspired by the benefits of technology rather than technology for its own sake. Respected as a thought leader with keen interest in innovation from a utility perspective.

Love to learn from others.

Focus to identifying the essence of complicated technical matters. See opportunities in most situations. Keen driver of improved user experience. Founder of Ericsson ConsumerLab.

30 years of broad international experience in the field of analytics, marketing, product management, strategy, R&D and business development in businesses of social media, IT/Telecom, networks, applications and devices. .

Multi cultural life experience.

Thought leader in bridging big and small data, by merging market research with transaction data.
Initiated work on graphics displays and smart phones in the late 1980s.
Since 20 years highlighting that user experience require significantly reduced mobile broadband latency. Looking forward to monetize and improve user experience with 5G.

Michelle Alarcon

President & Managing Director of Z-Lift Solutions

Michelle Alarcon

President & Managing Director of Z-Lift Solutions

https://www.zliftsolutions.com

Michelle has 22 years of IT consulting experience, with 14 years implementing and managing projects in the Philippines, US and Europe on Business Intelligence and analytics. She graduated with a degree in Statistics from the University of the Philippines

Michelle, practiced data mining in Spain for two years for a Spain-based IT consulting firm in the Philippines. She pioneered the Analytics Department of the largest local private bank in 2005, and implemented a Single Customer View for the group of companies. She headed the Consulting team of a top 3 software company in 2011 where she led a team of 150 consultants in implementing enterprise solutions for companies worldwide

She is currently the head and organizer of the R Users Group of the Philippines, a 4-year-old community that aims to promote the use of open source R for statistical programming in the country. Its current member base is over 800 academicians, students, and analytics practitioners.

As head of Z-Lift, she continuously enhances the analytics methodology developed from her years of implementation experience, and oversees all projects to ensure success with clients.

Ricky Capule

Director for GTM Analytics of RingCentral

Sponsors and Partners

Community

Registration & Refreshments

Registration & Refreshments

Welcome Remarks & Introductions

Welcome Remarks & Introductions

Featured Speaker

Featured Speaker

Panel Discussion & Audience Engagement

Panel Discussion & Audience Engagement

RingCentral x Analytics

RingCentral x Analytics

Briefing on Analytics Association Programs/Projects

Briefing on Analytics Association Programs/Projects

Refreshments & Networking

Refreshments & Networking

Colin Christie

President at Analytics Association of the Philippines

Henrik Pålsson

CEO of Previsions

Michelle Alarcon

President & Managing Director of Z-Lift Solutions

Ricky Capule

Director for GTM Analytics of RingCentral

Organizer

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