THE WECHAT LUXURY INDEX 2020

This is a past event. Registration is closed. View other DLG (Digital Luxury Group) events.

Within the first half of this year, luxury brands on WeChat saw their communities growing by 13 per cent on average – 1.15 per cent (i.e. approximately 8.85 per cent of total growth) of which came from media investments. The rest of their growth, however, was generated organically.

As COVID-19 continues impact the way consumers engage with brands and purchase luxury goods, DLG (Digital Luxury Group) and JINGdigital have put together the latest edition of the WeChat Luxury Index to help brands better gauge their WeChat performance and focus on indicators that truly matter.

Besides providing up-to-date data related to content, engagement and follower acquisition, the report will also have a special focus on livestreaming and social selling, offering insights and analytical frameworks for both.

The all-new WeChat Luxury Index (Jan to Jun 2020) will be launched exclusively on 26 August at a closed-door event in Shanghai. A livestream of the event will also be broadcasted live. Register now to guarantee your seat!

Agenda

Thursday, April 9, 2020 5:00^PM to 6:00^PM

5:00^PM - 6:00^PM

The Wechat Luxury Index 2020
Pablo Mauron•Kai Hong

In 2019, 67.52% of luxury brands maximise the 4 content pushes allotted by WeChat per month. This is a significant change from 2018, where only 17% did so. Does quantity really matter?

In the WeChat Luxury Index 2020, DLG and JINGdigital analyse factors affecting follower acquisition, engagement, and content performance across 35 luxury brands with community sizes ranging from 3,000 to 3 million. This livestream session will throw the spotlight on content performance related topics including article open rates, posting frequency and conversion rates. Best practices and follower segmentation frameworks will also be discussed. Tune in for insights from the creators of the report, as well as access to the full study.

在2019年，67.52％的奢侈品牌将微信每月分配的4次内容推送最大化。与2018年相比，这是一个重大变化，当时只有17％的品牌这样做。数量真的重要吗？

在《2020奢侈品行业微信指数报告》中，DLG 和 JINGdigital分析了社区规模从3,000 到 300万的 35个奢侈品牌对于粉丝获取，参与度和内容表现的影响因素。此次直播会议将聚焦与内容性能相关的主题，包括文章打开率，发布频率和转换率。还将讨论最佳实践和关注者细分框架。收听报告创建者的见解，并访问完整的研究。