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Opening Remarks
Peter Pronk•Jean Marie Avezou•Dirk Vantyghem
  • Peter Pronk (Director of EU SME Centre)

    Peter Pronk

    Director of EU SME Centre
  • Jean Marie Avezou (DG for Internal Market, Industry, Entrepreneurship and SMEs at European Commission)

    Jean Marie Avezou

    DG for Internal Market, Industry, Entrepreneurship and SMEs at European Commission
  • Dirk Vantyghem (Director of EUROCHAMBRES)

    Dirk Vantyghem

    Director of EUROCHAMBRES
China Economic Outlook 2019
Peter Pronk
  • Peter Pronk (Director of EU SME Centre)

    Peter Pronk

    Director of EU SME Centre
Coffee Break
EU-China Trade Relations
Marco Chirullo
  • Marco Chirullo (Head of Unit at DG Trade, Far East Asia)

    Marco Chirullo

    Head of Unit at DG Trade, Far East Asia
China Policy Environment and EU SMEs Business Confidence in China
Ester Cañada Amela

- The policy environment for SMEs in China
- The situation for European SMEs
- Key recommendations of the PP

  • Ester Cañada Amela (Advocacy and Working Group Manager at EU SME Centre)

    Ester Cañada Amela

    Advocacy and Working Group Manager at EU SME Centre
Lunch Break
Financing for B&R Initiative and the Role of International Banks
Ian Hu
  • Ian Hu (Managing Director and Senior Adviser of ING Bank)

    Ian Hu

    Managing Director and Senior Adviser of ING Bank
Tea/Coffee Break
How to Access to Finance for EU SMEs in China and Developments of ICBC in Europe
Thomas Jin
  • Thomas Jin (Deputy General Manager at ICBC (Europe), Brussels Branch)

    Thomas Jin

    Deputy General Manager at ICBC (Europe), Brussels Branch
China Outbound Investment
Haiyan Zhang
  • Haiyan Zhang (Associate Professor at NEOMA Business School)

    Haiyan Zhang

    Associate Professor at NEOMA Business School
Networking Cocktail
How to Verify a Chinese Company’s Background
Ludmila Hyklova
  • Ludmila Hyklova (EU SME Centre Expert)

    Ludmila Hyklova

    EU SME Centre Expert
IPR Issues when Engaging with China
Valentin De Le Court
  • Valentin De Le Court (China IPR SME Helpdesk)

    Valentin De Le Court

    China IPR SME Helpdesk
Coffee Break
Drafting Sales Contract When Exporting to China
Yuhua Yang
  • Yuhua Yang (LLinks Law Firm)

    Yuhua Yang

    LLinks Law Firm
Opportunities in the Technology Sector in China
Michele Genovese
  • Michele Genovese (Advisory Board Member at ENRICH)

    Michele Genovese

    Advisory Board Member at ENRICH
Lunch Break
China Tax Policy • Why it matters to my business
Alexis De Méyère
  • Alexis De Méyère (Director of the Global Tax & Tansfer Pricing (GTP) at PWC)

    Alexis De Méyère

    Director of the Global Tax & Tansfer Pricing (GTP) at PWC
China’s E-Commerce Overview: What you should know
Domenico Di Liello
  • Domenico Di Liello (Business Development Advisor at EU SME Centre)

    Domenico Di Liello

    Business Development Advisor at EU SME Centre
WeChat: how China's leading app is guiding the way in social messaging & social commerce
Thijs van der Toom
  • Thijs van der Toom (NextportChina)

    Thijs van der Toom

    NextportChina
Tea/Coffee Break
China Outbound Tourism – Outcomes of the China EU Tourism Year
Minjuan Deng
  • Minjuan Deng (COTRI)

    Minjuan Deng

    COTRI
Speed Meetings with the Experts

If SMEs would like to book a one by one consultation with the expert, kindly send an e-mail to: understandingchina@eusmecentre.org.cn before May 20th, expressing: name and surname, company name, status of your experience in the Chinese market, speaker name.