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Event Details

Join the Train-the-Practitioner Programme to learn from experienced instructors how design thinking can address emerging challenges and improve skills needed for remote working – even online!

The course will provide participants with foundation knowledge and skills in design thinking, and from the perspectives of practitioners, cover practical applications on how to leverage design thinking in teams, process, products, services, organisations and people, and in tackling interdisciplinary and important problems in the real world, as demonstrated by a simulated project and interwoven with case studies.

Online training format will also enable participants to practice online collaboration and adopt online collaboration tools.

Target Participants

  • For beginners without or with a bit of design thinking knowledge
  • Interested in and wanted to apply design thinking in their organisations

This programme admits 30 people on a first-come-first-served basis. This programme will be suitable for people across different industry sectors and with different functions, including but not limited to corporate strategy, business development, organisation management, talent development, digital transformation, product/service design, marketing, customer services/experience, stakeholder management etc.

Participants must also endeavour to collaborate with their teams and attend all sessions and tutorials in between to ensure continuity of their learning from group project.

Format and Language

All classes will be conducted online in English.

Admission Fee

Original price is HK$1,200, after government's subsidy of 60%, charge for each registrant for the whole course: HK$480.

Upon the completion of the online programme and fulfilment of a minimum 80% attendance requirement, a certificate (together with a souvenir from HKDC) will be presented to participants.


Discounted price will only be available from now till end of Sept 18. People registering on or after Sept 19 will have to pay full price for the workshop.

A confirmation email will be sent to registrants within a week after the admission deadline.

Oct 3, 2020 to Nov 14, 2020 (GMT+8)

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  • Oct 3
    2:30 PM - 5:30 PMSession 1: Setting the Context: Design Thinking – What and why?
    Introducing how the definition and practice of design expanded to Design Thinking, the Design Thinking framework, components and importance of Empathy as a foundation. Practice exercise on Observation to see beyond the obvious and expected.

    - Understand the role of Design Thinking in organisational and life context
    - Definition of Design Thinking
    - Overview of Empathy and its foundational role in Design Thinking
    Oct 10
    2:30 PM - 4:30 PMSession 2: The Essence of User-centricity
    Introducing Personas and Journey Mapping as a means for deep user empathy and understanding. Practice Journey Mapping with user Persona as a context to discover deeper user insights.

    - Understand "What good means" when analysing for user insights
    - Overview and application of key tools of Empathy: Personas and Journey Maps
    Oct 17
    2:30 PM - 5 PMSession 3: Doing the right thing
    Practice insights prioritisation and using key insights to frame Define: challenge definition. Provide context and demonstrate through industry examples, challenge statements in different magnitudes for various time horizons and ambitions.

    - Practice of analysis and prioritisation of critical insights
    - Challenge definition: how to craft problem statements
    - Framing of challenges at different scales
    Nov 7
    2:30 PM - 5:30 PMSession 4: Doing it right
    Introduce principles of ideation and prototyping, practice ideation with divergence and convergence, as well as elaboration of concept with Concept Poster. Prepare for development of solution narrative.

    - Prioritisation of critical insights
    - Key principles and structure of successful ideation
    - Purpose and practice of prototyping
    Nov 14
    2:30 PM - 5 PMSession 5: The innovation loop
    Practice storytelling in solution presentation. Introduce testing and success metrics and how these tools are foundations for iteration. Beyond Design Thinking introduces Unintended Consequences and notion of Circular Design.

    - Understand the importance of concept articulation
    - Defining success factors and measuring them
    - Future evolution of Design Thinking

In addition to the above sessions, the online pedagogy will have an additional 1 hour online tutorial with facilitators for each group between sessions 2 and 3, as well as a 45 minutes session for each group between sessions 3 and 4, and two 1 hour check-ins. Participants are also expected to do individual exercise and group project outside of the above hours.

The dates of the check-in and tutorial sessions will be decided after the main session started. 


  • Marcus Lui (Executive Director of Design Thinking In Action)

    Marcus Lui

    Executive Director of Design Thinking In Action

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