Registration will close March 6, 2025 at

Event Details

SHAPE THE 2027+ COLOR, MATERIAL AND FINISH DIRECTIONS

PARTICIPATE IN A CHROMAZONE™ VIRTUAL FORECASTING WORKSHOP!


WORKSHOP FORMAT: VIRTUAL

DATE: March 20-21, 2025

TIME: 7:30 pm to 1:00 pm

TIME ZONE: Central Time, both days.

FORECASTING REGION: Latin America.

LOCATION: Zoom details will be emailed to you upon registration.

REGISTRATION FEES: CMG Member and Non-Member US$ 60.

CONDITIONS: Attendance is required on both days.

Worksheet preparation is required prior to the Workshop.

Upon registration, each participant is provided with CMG Workshop Worksheet wich MUST be COMPLETED and SUBMITTED BACK BY MARCH 06, 2025,

TWO WEEKS prior to the date of the Workshop.


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Why Register

Don't risk falling behind in a competitive market or losing relevance with consumers. Stay at the forefront of innovation by diving into future-focused Color, Material, and Finish (CMF) trends. CMG's streamlined forecasting process delivers actionable insights to allow you to uncover consumer CMF preferences two years out.


Step One: Future Thinking Workshop

This November-run session uncovers key macro trends shaping the future. These trends form the basis for ChromaZone Color Stories, where you can leverage them or bring your own insights to guide discussions.


Step Two: ChromaZone™ Workshop

Collaborate with industry experts to forecast CMF directions influenced by macro trends. Tailor these insights to address the needs of your industry while shaping the future of design and manufacturing for 2027+.


What to Expect

Engage in dynamic cross-industry collaboration and insightful discussions led by expert facilitators. The interactive virtual format mirrors the creativity and connection of in-person sessions.


Pre-Workshop Preparation

Participation starts with preparation. Upon registration, you'll receive a comprehensive CMG Worksheet to streamline your contributions.


Post-Workshop Deliverables

Within 3-4 weeks, attendees receive:

  • Digital ChromaZone™ Summary: Featuring CMF stories and trend insights in both Spanish and English.
  • 18-Color Digital Color Card: Complete with NCS notations and sRGB values.


Accurate Color, Seamless Collaboration

To enhance virtual collaboration, CMG recommends submitting colors with original notations and corresponding sRGB or Hex values.


Shape the future of CMF forecasting - register today!

Mar 20 & 21, 2025 (CDT)

Add to Calendar

This is a virtual Workshop

Agenda

  • Day 1 (March 20, 2025)
    7:00 AM - 12:30 PMDay One
    Participants' Worksheet presentations.
    Brainstorming and discussions to determine 3 Color Stories.
    Work on Color Stories and CMF directions.
    Day 2 (March 21, 2025)
    7:00 AM - 12:30 PMDay Two
    Selection of colors, materials and finishes.
    Definition of Key Color per Color Story.
    Color, Material & Finish steering.
    Color naming.

Tickets Register

CMG Member Registration
Member Price $60
NON-Member Registration
$60

Facilitators

  • Alexandra Avalos, Facilitator (Regional Visual Merchandising and Color, Marketing & Design Manager at Sherwin Williams de Centro America)

    Alexandra Avalos, Facilitator

    Regional Visual Merchandising and Color, Marketing & Design Manager at Sherwin Williams de Centro America

  • María Antonella Ventriglia Ruíz, Co-Facilitator (Regional Marketing Director of Sherwin Williams de Centro America)

    María Antonella Ventriglia Ruíz, Co-Facilitator

    Regional Marketing Director of Sherwin Williams de Centro America

Community

Discover and connect with other attendees.

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