FORMAT: This is a Virtual Workshop

DATE: March 30 and 31

TIME: 9 am to 2.30 pm

TIMEZONE: Eastern both days

FORECASTING REGION: North America

LOCATION: Zoom details will be emailed to you upon registration.

REGISTRATION FEES: CMG Member $75; Non-Member $150; Student $50

CONDITIONS: Attendance is required on both days. Preparation is required and must be submitted one week before the Workshop to participate. Registration ends on March 16.

Space is limited for each Workshop, so be sure to register early to save your spot!

INCREASE YOUR COMPETITIVE EDGE AND MAKE MORE INFORMED CHOICES!

REGISTER TODAY FOR A CHROMAZONE FORECASTING WORKSHOP.

As the process of forecasting evolves, Color Marketing Group members are increasingly identifying the need to acknowledge the relationship between color, materials and finish (CMF). Therefore, and while maintaining a focus on color, we have included material and finish trends in our Forecasting Process. Our enhanced Forecasting Process incorporates two Workshop areas:

Step One: Our Future Thinking Workshops, held in January, will identify a range of macro trends for 2025 and beyond and will lay the groundwork for our ChromaZones where we'll be forecasting color, material and finish directions using either your own trends, or the results from the Future Thinking Workshops.

Step Two: ChromaZone Workshops to identify color, material and finish trends driven by macro trends for 2025+. Participants may use the macro trends discussed during the Future Thinking Workshop (provided on registration), or their own trends.

What trends will emerge in 2025 and beyond?

During our ChromaZone Forecasting Workshops we will discuss and forecast color, material and finish directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across the globe, we better identify the direction of these trends which you can then interpret this information for your specific industry.

Prepare to Participate

Participants come prepared to engage in the discussion by preparing in advance. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your preparation.

The Final Outcome

Within a few weeks of the workshop each participant will receive the following:

• A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
• A Digital Report outlining the CMF stories and trend directions.

Color Accuracy in a Virtual Environment

As we continue to work remotely, CMG understands the challenges of limited access to color swatches and tools to select colors. Upon registration, we will send some ideas and online resources on how to overcome this challenge.

For those of you familiar with our ChromaZone format, you'll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Our virtual process will continue to offer the same opportunity to connect and collaborate virtually…and our Forecasting Committee will deliver a valuable workshop experience, focused on directional discussions about where CMF trends are going in 2025 and beyond.