Event Details

The COVID-19 crisis has severely impacted the retail sector in Singapore. Most retail stores are experiencing declines in store traffic and sales, and some are even forced to close either by law or because of business hardship. As COVID-19 is expected to be a prolonged global pandemic, retailers have to accept the new normal that people will be doing less shopping, dining, and entertaining outside their homes from now on.

No amount of price promotion or service assurance will bring the shoppers back to the stores at least in the short term. Retailing strategies therefore have to be overhauled.

A panel of marketing professors from Nanyang Business School share their perspectives on:

  • What are the changing patterns in consumers?
  • What are some ways for retail business owners and leaders to rethink their strategies?
  • What are some principles they need to bear in mind when implementing strategic changes?


  • Charlene Chen (Professor, Division of Marketing at Nanyang Business School)

    Charlene Chen

    Professor, Division of Marketing at Nanyang Business School

    Charlene Chen is an Assistant Professor of Marketing at Nanyang Technological University (NTU). Professor Chen holds a PhD and MPhil in Marketing from Columbia Business School, an MA in Clinical Psychology from Columbia University, and a BSSc with First Class Honours in Psychology from the National University of Singapore. Professor Chen is a social and consumer psychologist.

    Her research programme focuses on how consumers’ various emotional and motivational states drive their behavior and shape their consumption experiences. Her work has important implications for how businesses can provide offerings and services that maximise customer value and optimise consumer well-being. Professor Chen's research has been published in leading academic journals including Journal of Consumer Research, Journal of Personality and Social Psychology, and Journal of Happiness Studies. Her work and commentaries have also been featured in local press such as The Business Times, The Straits Times, Today Online, and Channel News Asia.

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  • Elison Lim (Professor, Division of Marketing at Nanyang Business School)

    Elison Lim

    Professor, Division of Marketing at Nanyang Business School

    Elison Lim is an Associate Professor of Marketing at Nanyang Technological University, and currently holds the appointment of Assistant Dean (Graduate Studies) at Nanyang Business School.

    Her research interests are in communications, culture, and beauty. In her research work, she is particularly keen on building knowledge by bridging theory with practice. Her research has been published in premier journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Advertising.

    Besides research and teaching, Professor Elison actively works with companies and industry practitioners from diverse fields on consulting and teaching-related projects. Over the course of her academic career, Professor Elison Lim has received awards for her teaching and research contributions, including the prestigious Nanyang Education Award (College and School), the NBS Teaching Excellence Award, and NBS Research Excellence Award.

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  • Lewis Lim (Professor, Division of Marketing at Nanyang Business School)

    Lewis Lim

    Professor, Division of Marketing at Nanyang Business School

    Lewis Lim is Associate Professor of Marketing Practice and Academic Director for the Nanyang Professional MBA Programme at Nanyang Business School, Nanyang Technological University.

    He received his Ph.D. from Indiana University-Bloomington in USA. Prior to joining academia, he was a Product Manager and Steel Trader at BHP Steel Asia, looking after sales of raw steel materials to manufacturing industries in Southeast Asia.

    Earlier, he also worked in the Africa Sales Department of Sony International (Singapore) Limited, handling channel development activities in emerging West African markets. Lewis conducts research on competitive marketing behavior, international marketing strategy, and other marketing management topics.

    His works have appeared in the Journal of International Business Studies, Journal of Business Research, Journal of Strategic Marketing, Journal of Revenue and Pricing Management, Psychology and Marketing, and The International Review of Retail, Distribution and Consumer Research.

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  • Lynda Wee (Professor, Division of Marketing at Nanyang Business School)

    Lynda Wee

    Professor, Division of Marketing at Nanyang Business School

    Dr Lynda Wee is an Adjunct Associate Professor of Marketing at Nanyang Business School, Nanyang Technological University, and a specialist in marketing, retail management, design thinking and leadership development.

    She is a Certified Senior Practising Management Consultant, Certified Workplace Specialist and a Specialist Adult Educator (Curriculum Development) from Adult Educators’ Professionalisation from the Institute for Adult Learning.

    Prior to joining Nanyang Business School, she was the Senior Vice President of Learning and Development at CapitaLand Limited where she led the Leadership and People Development Initiative.

    She held the concurrent post of Founding Principal for CapitaLand Institute of Management and Business. She spearheaded the Innovation, Creativity and Entrepreneurship (ICE) Initiative to develop and implement radical new business ideas for the group. She also served as the founding member of Temasek-Linked Companies Organisation Development Network. At Bootstrap, a consulting firm she founded, she consults on Retail Growth, Design Thinking and Retail Operations for luxury brands and chain stores in Asia.

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