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Are WeChat communities still growing alongside the expansion of China's luxury consumer base? How should brands engage with customers on WeChat while they're abroad? How can brands leverage their WeChat assets to collect data from their audience?
Iris Chan, Partner & Head of International Client Development at DLG (Digital Luxury Group) sits down with Pablo Mauron, Partner & Managing Director China of DLG to discuss key findings from the 2023 edition of the WeChat Luxury Index and delve into the most recent trends from China's luxury market.
Based on a study of 21 WeChat communities in the luxury industry with fan bases ranging from 28,000 to 1.3 million, the report – the luxury industry's only WeChat benchmark – provides insight into how brands can grow their private domains on WeChat through acquiring, retaining and nurturing customers.
