Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance and currently serves as CEO of the Metal Treating Institute and President of Tom Morrison & Associates. Tom is an award-winning association executive with over 25 years of experience in business and management having served as CEO of three different organizations. Through Tom’s leadership, his current association’s net worth has grown over 2,600% since 2006. Tom attributes this growth through embracing change, focusing on marketplace disruption and driving maximum value to the customer experience. In 2012 Tom was awarded the Association Executive of the Year by the Florida Society of Association Executives. Tom has written two inspiring personal development books through his passion for helping people reach their potential as well as engage companies to maximize success by embracing fast pace change he calls Future 4.0 Thinking.