Event Details

Workforce transition assessment is the process for transitioning employees from their current environment and roles to the future environment and roles as defined by the project. Workforce transition helps to identify key policies, strategies, and programs for transitioning employees whose job roles will be impacted by the project. If done correctly it will align organizational structures, roles and responsibilities, performance expectations, incentives, and management to the change initiative goals. The WTA utilizes three change management concepts: 1) change impacts, 2) ADKAR, and 3) RAPID.


Ana LaNasa-Selvidge is the Change Management Lead at the City of Seattle's IT Department. Prior to coming to the City of Seattle, Ana spent over 15 years working in the legal community. First at the King County Bar Association and most recently as Chief of Staff at the Washington State Bar Association. She has her Bachelor of Arts in American Cultural Studies from Western Washington University and a Master of Public Administration from Seattle University. She received her certificate in Project Management from the University of Washington and is a Certified Change Management Professional through Prosci. She is also certified as a Prosci Train-the-Trainer. As Change Management Lead, Ana has implemented a change framework for the Seattle IT Department that augments the Project Management efforts and collaborates with stakeholders and impacted employees.


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Join us to learn how Bill is leading change in the era of AI and fostering human connection in the face of technological disruption.

  • Transforming Adobe's CRM: A Smooth Transition
  • Overcoming challenges in moving global sellers from Salesforce to Dynamics 365.
  • Effective change management strategies for a successful CRM transition.
  • AI at Adobe: Leading the Way
  • Driving AI adoption through strategic partnerships and initiatives.
  • Fostering a culture of innovation and continuous learning around AI.
  • Leveraging AI tools to enhance efficiency and productivity.
  • Navigating Digital Transformation
  • Aligning change management efforts with broader business goals.
  • Building a collaborative and supportive culture for digital transformation.
  • Addressing the challenges of change fatigue in a dynamic environment.


About Bill Kirst

Bill Kirst is a change management expert with a passion for helping organizations adapt to the digital age. As a former Microsoft employee and U.S. Army Veteran, Bill brings a unique blend of technical knowledge and leadership experience to his role.

At Adobe, Bill is leading a major transformation and helping teams embrace AI. He's also a published author, poet, and podcast host, sharing his insights on navigating change in the modern world.

Please be advised that photos and/or video are sometimes taken at our events and may be used in our marketing and/or on our public internet marketing including but not limited to our website and social media identities. 



By attending an ACMP Pacific Northwest Chapter event, you agree to allow photos and/or video of you to be used in ACMP PNW's marketing including but not limited to our public internet marketing.