The Accredited Public Relations Practitioner - International
This is a 12-month membership
This membership is for individuals only
The Accredited Public Relations Practitioner is a well qualified widely experienced public relations expert with a meaningful understanding of his/her organisation's overall goals and strategies. The APR is able to construct communication strategies in line with corporate goals, manage a department and its budget, evaluate advanced public relations research and communication audits. He/she can provide strategic input to top management - of which he/she is a member, either at executive, board or senior management level and may write APR behind his/her name.