Founded in 2005, the Online Lenders Alliance (OLA) is the first trade association in FinTech. The growing online lending industry is providing consumers with more options, and OLA represents a diverse group of innovative companies dedicated to serving the millions of Americans who seek access to credit to meet their financial needs. OLA members are not only required to be compliant with all applicable laws and regulations, they also abide by an extensive set of Best Practices to ensure that customers are fully informed and fairly treated.