OUR MISSION: Our mission is reflective of the “Hip Hop generation” we were born into. An era where our experiences with and views on justice, community, government, and what it means to “be” an American were shaped by a kick-drum, snare, and 808s. We found community in the melodies, messages, and messengers across race, class, geographical barriers because what they preached was the “empowerment of people.” This is what excites us as a firm about a project, client, or campaign – the idea that it will have an impactful outcome in service of people. And, we believe the current political moment and inability of its players to bring our nation together under a collective narrative has created a strong opening for the Hip-Politics approach.