UPDATE Q3/2023 : Data Centres and Cloud Services

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DATA CENTRES AND CLOUD SERVICES THE MAGAZINE OF THE GERMAN-THAI CHAMBER OF COMMERCE 3/2023 http://thailand.ahk.de GTCC Gala Night 2023 Thai-German conference on “Waste Management & Recycling” Thailand a new hotspot for data centres ANNUAL PARTNERS 2023 PREMIUM PARTNERS 2023

Dear readers,

The COVID-19 pandemic has been a key accelerator in the adoption of technology across various industries around the globe, including Thailand. Digital lifestyles and businesses are swiftly growing and becoming inseparable in daily life.

The Thai government formulates a digital economy policy to boost economic growth and improve national development effectiveness. It is preparing a digital infrastructure and ecosystem to support economic activities and the smooth transition to “Digital Thailand” for a thriving digital economy and society.

Thailand’s digital economy is expected to contribute 25 per cent of the country’s GDP by 2027, driven by the growth of e-commerce, and enabled by high internet and mobile penetration as well as choices of e-payment systems, according to Thailand Board of Investment (BoI).

The demand for data centres and cloud services is increasing in Thailand as companies are highly dependent on computer systems and need digital security for driving their business operations. There are currently more than 30 data centres and cloud service providers, including both domestic and foreign operators.

Thailand’s data centre market value is expected to reach US$ 1,338 million by 2028 up from US$ 764 million in 2022, and is growing at a compound annual growth rate (CAGR) of 9.8 % from 2022 to 2028, according to a report by RationalStat LLC.

The market of cloud services in Thailand is also getting highly competitive. According to research firm Gartner, spending on cloud services in Thailand is projected to reach 54.4 billion baht in 2023, up 31.8 per cent year-on-year.

Thailand’s data and cloud market offers business opportunities to foreign companies with attractive investment promotions. The BoI has provided promotional benefits for entrepreneurs who invest in data centres and cloud industries. These include tax-based incentives, such as an exemption of an eight-year corporate income tax with no cap as well as import duties on machinery together with non-tax incentives such as a permit to own land and bring skilled workers and experts into the country.

I trust you will enjoy an interesting and informative

UPDATE is published quarterly by the German-Thai Chamber of Commerce (GTCC) and distributed through an electronic platform to members and qualified non-members in Thailand and abroad. It is also available on our website: thailand.ahk.de/en/publications.

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Publisher/Editor-in-Chief: Editor & Communications Director: Design & Layout: Sub-Editor: Dr. Roland Wein Chadaphan Maliphan Sorapol Liengboonlertchai Tony Oliver

FROM
THE EDITOR

CHAMBER

CHAMBER ACTIVITIES

26 Thai-German conference on “Waste Management & Recycling”

BUSINESS BRIEFS

28 Daimler Commercial Vehicles Thailand shakes up bus market with the new model of Mercedes-Benz Bus Chassis ‘OH1626L’

29 Eastin Grand Hotel Phayathai officially unveiled

GTDEE INSIGHT

31 PAL Final Examination Part 2 in Automotive Mechatronics at the BMW Training Centre, Pathum Thani

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34 Feedback from Mr. Pakpum Phlykaew, BMW Service Apprentice Programme batch 2021 MEMBERS’

CONTENTS DATA CENTRES AND CLOUD SERVICES
Thailand a new hotspot for data centres 06 Data Centre and Cloud Services: A big Step towards Digital Transformation 08 The BioCircularGreen transition – Realizing Thailand’s sustainable growth vision digitally 12 Empowering sustainable mobility with optimized EV battery performance and hybrid cloud solutions 14 Unveiling Thailand's growing data centre and cloud services landscape
04
ACTIVITIES
GTCC Delegation Trip on “Electromobility” & HANNOVER MESSE 18 GTCC Open House 18 First GTCC Young Professional Networking with OOZOU 19 GTCC Multi-chamber Eastern Seaboard Briefing with Rhenus Logistics & Networking 20 AHK World Conference 21 GTCC Board of Directors Luncheon with German Ambassador 22 GTCC Gala Night 2023 24 GTCC AFTERWORK Briefing with LUTHER and Networking
GTCC Business Women Networking Open and Indorama Ventures on “DEI in Practice”
17
25
CORNER
New GTCC members TRADE FAIRS
IFA 2023 39 POWTECH 2023 40 EMO Hannover 2023 42 iba 2023
36
38

Thailand a new hotspot for data centres

Digitalization and cloud services are driving demand for data centres. Thailand wants to become the leading location in South-East Asia with generous subsidies.

The digital economy is growing enormously. Experts estimate that the Thai digital economy's revenues will grow from US$ 35 billion to more than US$ 100 billion by 2022 to 2030. E-commerce, digital media and digital financial services are among the big growth segments.

Financial institutions, businesses and public agencies need to step up their game in many areas of data processing. They need secure information technology, stronger computing power and larger data storage, also because the legal requirements for data protection and data security are increasing. In Thailand, a Personal Data Protection Act came into force in June 2022. It is based in many respects on the European General Data Protection Regulation. A Cybersecurity Act and Cyber Crime Act from 2019 are fundamentally intended to ensure data security.

MEGATRENDS COLOCATION AND CLOUD SERVICE

Most businesses initially invest in their own computers and servers, but reach their capacity limits. As a solution, they can rent servers in independent data centres or place their own servers with professional providers via colocation contracts. According to a forecast by the market research firm Arizton, data centre operators' revenues will grow strongly from US$ 0.8 billion to US$ 1.3 billion during 2022 to 2028.

Data processing in the cloud is also becoming more popular. The industry giants are expanding their offerings because of the rising

demand. Chinese cloud providers Tencent, Huawei and Alibaba were the first to offer cloud solutions on a larger scale.

US cloud giants, the so-called “hyperscalers," Google, Microsoft and Amazon Web Service (AWS) are now also getting on board and working with data centre operators. AWS even announced in October 2022 that it would invest about US$ 5 billion over 15 years in the new AWS region of Thailand, where local data centres will be set up so that customers do not have to store their data outside the country. AWS region of Thailand, where local data centres will be set up so that customers do not have to store their data outside the country.

DC Byte analysts counted more than 50 data centres in Thailand by 2022. Most of them are located in Bangkok and in the country's largest industrial corridor. The State wants to make the so-called "Eastern Economic Corridor" fit for the Internet of Things. Its IT infrastructure, data networks and centres are therefore being rapidly expanded.

Data centres are getting bigger and bigger. The Singapore-based company ST Telemedia Global Data Centres opened a data centre in Bangkok in 2021 with an area of 30,000 square metres and a capacity of 20 megawatts. It thus belongs to the "hyperscale" size class.

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“ Experts estimate that the Thai digital economy's revenues will grow from US$ 35 billion to more than US$ 100 billion by 2022 to 2030.”

Other data centre operators include True IDC from Thailand with 9 megawatts, NTT Global Data Centers (Japan, 5 megawatts), Supernap (Thailand, 5 megawatts), CS LOXINFO (Thailand), TCC Technology (Thailand), AIS (Thailand), Internet Thailand (Thailand), Telehouse (belongs to KDDI Japan), ChindataGroup (China), Alibaba (China) and Edge Centres (Australia). In addition, new projects are in the pipeline.

New data centres in Thailand

Project Investor Details

20 MW Data Center GSA Data Center, a joint Start of construction in venture of Singtel (Singapore), 2023, completion in 2025 GULF (Thailand), AIS (Thailand)

OTT Data Center PROEN (Thailand)

TELEHOUSE Bangkok Telehouse (Japan)

12 MW Data Center NTT (Japan)

Source: Press releases in 2023.

STRONG COMPETITION

10,000 square metres, completion end of 2023

9,000 square metres, opening in 2023

4,000 square metres, investment of US$90 million, completion in 2024

LAVISH TAX EXEMPTIONS

Investors in data centres and cloud services can be exempted from corporate tax. The Thailand Board of Investment (BOI exempts qualified projects from corporate tax for eight years. The BOI also allows full ownership of land, which is only allowed to foreigners as an exception. The agency also approves the hiring of foreign professionals, issues visas and exempts necessary imports of equipment from import duties.

Data centre operators can also have their sales exempted from VAT at 7 per cent until 8 November 2027. Applications are accepted by the Thailand Revenue Department. The decree (Royal Decree No 759) of the Ministry of Finance has been in effect since November 2022.

Contact details:

Thomas Hundt

Singapore holds the top spot in the data centre market in South-East Asia. The city State has an excellent infrastructure and important international data cables converge there. Because the spatial capacities in Singapore are limited, Thailand or Malaysia now offer themselves as alternatives.

Thailand is relatively well-connected in global data traffic via 14 submarine cable links. Other advantages of the location are the low costs of electricity, real estate and labour. In addition, specialists who can build and maintain data centres have already established branches. Thus, the kingdom is prepared for the rush of new data centres.

Energy suppliers have also installed excess capacities and are looking for buyers. The power demand of the data centres was around 46 megawatts in 2022. Experts calculate that with the new data centres, the required power will climb to around 56 megawatts by 2028.

However, 70 per cent of the electricity mix is based on fossil fuels gas and coal. Several operators, however, want to work in a climate-neutral way. They are therefore installing solar systems so that they can use green electricity.

Director Thailand, Cambodia, Myanmar, Laos

GERMANY TRADE & INVEST

www.gtai.com

DATA CENTRES AND CLOUD SERVICES 05
www.thailand.ahk.de

Data centres and cloud services: A big step towards digital transformation

Digital transformation in general and AI in particular is one of the most important factors to become or stay competitive – the reinven-tion of the own business (model) has become a new normality. Customer- and market-driven innovation is a key success factor which re-quires a digital infrastructure – as we all know.

During the last few decades, cloud-based solutions that are part of a multi-cloud infra-structure replaced on-site data centres. Now-adays, even mission-critical data and applica-tions are “in the cloud”. Initial concerns about security, independence and costs have given way to the realization that cloud-based solu-tions lead to better security, cost reduction and greater flexibility.

With the development of AI, it is once again clear that without a cloud-based infrastruc-ture and a cloud data centre, it will not be possible to benefit from the new possibilities of AI. For companies whose core business is not information technology, it does not seem realistic to operate a self-

installed, on-premise of a data centre and an application landscape – digital transformation that includes AI-based applications requires a professional data centre and cloud services.

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AND CLOUD SERVICES
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Venn Diagram for Digital Transformation

However, this is just the beginning: 360degree data view and AI-based business intelligence that leads to a better customer experience and efficiency means that just copying all data into a cloud data warehouse and trying to run more or less “intelligent” queries in the data are certainly the recipe for failure.

It was always and still is true that the data (in a data centre) can only be used when the struc-ture and quality is sufficient or better excel-lent. Data is organised in a semantic data model so that data analytics and business intelligence applications can “make sense” out of it. Even if we have an AI-based analytics application, a (human) decisionmaker needs to understand, comprehend, and trust the results. Accountability is the keyword; an explanation from the CEO after filing for bank-ruptcy that sounds like “I didn’t do anything wrong; my AI told me to do it … how could I have known?” is probably not helpful for anyone.

PAVING THE WAY FOR DIGITAL TRANSFOR-MATION IN THAILAND

The Venn Diagram for Digital Transformation provides more details about a successful digital agenda that can be used by large enter-prises as well as SMEs in Thailand. Operational excellence in terms of stable and high-quality business processes that are customer- and service-oriented represents one main precon-dition. But what does that

mean specifically? ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and other application software systems can help only if there are seamless workflows across these systems that supports the users during each part of the business process. Realistically, a cloud infrastructure is, in many cases, the way to go.

A similar situation exists for data: During the whole business process, data quality must be ensured – workarounds and manual by-passes for bad software applications like the “misuse” of data fields due to poor designed forms on a user interface are poisonous for data quality and business intelligence.

However, before all these details come into play, the business goals, a (realistic) digital strategy, and the need and requirements of the customers, business partners, and employees need to be clarified. Just using a cloud-based data centre, or an ERP system alone is a tool-oriented activity that should be guided by this picture – The digital strategy and the digital roadmap.

We call this approach an accelerated and enabling Digital Transformation, because it leads to very fast results after a few weeks or months and it enables an enterprise to setup a sustainable digitalization culture where new goals, innovative ideas, and the latest technol-ogies can be considered and integrated into the existing digital roadmap.

Software application management and integra-tion, enterprise data quality, comprehensible AI-based business intelligence, seamless UX (user experience) – the list goes on. All these “digital essentials” use a cloud-infrastructure. To leverage the possibilities of these new technologies, a digital partner with a holistic view on the business and its digital strategy is needed.

In conclusion, companies not only in Thailand need to bring trends like digital transfor-mation, industry 4.0, smart services, and factories and infrastructure like cloudbased data centres, and applications and services on an affordable, doable, and operational level; this is necessary in order to improve and reinvent themselves in terms of their profita-bility, competitiveness, sustainability, and social and environmental responsibilities. We are looking forward to be a digital partner for all industries, domains and company sizes.

Digital Transformation Consulting

AMDIS Media and IT Services Ltd.,

Pathum Thani, Thailand

Contact details:

Mrs Sudarat Artpukpung

Sales and Marketing

AMDIS Media and IT Services Ltd.

Tel: +66 92 629 5529

info@amdisx.com www.amdisx.com

DATA CENTRES AND CLOUD SERVICES 07
“ Digital transformation opens the door to better and new business models – a digital agenda, data centre and cloud services are crucial success factors.”
www.thailand.ahk.de

The BioCircularGreen transition –Realizing Thailand’s sustainable growth vision digitally

Just a few years ago, sustainability was not on the boardroom agenda. However, today, environmental challenges such as climate change and plastic can no longer be ignored. Sustainability is the defining business challenge of our generation. Most people have been affected by environmental change in one way or another and that is having a massive impact on business, economic and societal balance. Organizations have a disproportionate responsibility for change since business activity is one of the main causes of environmental harm to the planet.

Businesses shouldn’t see sustainability action only to minimize risk – rather, it should be viewed as an opportunity. Businesses can realize new sustainable revenue streams, optimize their costs, find new efficiencies, and can build new business models based on low-emission, circular, and ultimately regenerative concepts. We must make sustainability profitable and profitability sustainable.

Thailand has taken the first steps to outline a national agenda that puts sustainability at the core of economic growth and digital transformation. The BioCircularGreen economy model sets out a vision that marries the country’s natural and cultural gifts with innovation and technology to enable a value-based and innovation-driven economy. The focus of this

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model is initially on four of Thailand’s major economic sectors that combined, make up more than 20% of the national economy: agriculture and food; medical and wellness; bioenergy, biomaterial and biochemical; and tourism and creative economy. These four sectors have substantial upstream and downstream value chains both in Thailand and across the region. The potential for science, technology, and innovation to fast-track growth is substantial, and the obvious solution is to drive digitalization holistically in these key parts of the economy.

Digitalization, particularly empowered by cloud computing, is also one of the six key transformations needed to meet the UN Sustainable Development Goals. By fully harnessing the benefits of digitalization, carbon emissions could be reduced by at least 20% and resource use by up to 90%. However, the efforts around digitalization and sustainability need more integration. Businesses are increasingly accepting that digitalization is a significant enabler of sustainability. Technology can aid and accelerate businesses of all sizes and industries to achieve their sustainability and diversity goals by reinventing the way they measure and manage carbon emissions, waste, and inequality across their operations and value chains. Technology can be an enabler of the realization of the vision of zero emissions, zero waste, and zero inequality.

Most businesses know they need to do more to decarbonize, to reduce waste, and to improve equality. Yet, it’s difficult for many to understand how to get started, or where to focus when they do. One of the biggest reasons is because organizations don’t have the data to provide a full overview of their impact. Lack of data was raised many times by stakeholders at COP27 as a limiting factor.

For businesses in Thailand, and all others alike, solving this challenge requires three foundational steps:

1. Step one is simple: Businesses need to start capturing sustainability data, reliably at source , to give full transparency. In the same way we measure the financial impact of every activity in our organizations, we must integrate non-financial, environmental, and social data into our core business processes as well.

2. Building on the baseline data transparency and reporting, step two is to incorporate that data into materially relevant decisions and processes across an organization to create real, strategic change.

3. Finally, no organization can solve sustainability on its own – all businesses share the responsibility to make real change. Step three is to extend sustainability efforts to suppliers, customers, business partners, across the value chain and through industry business networks.

The above would need actions by both Industry as well as Government with the latter providing the enabling policy and program ecosystem to facilitate the adoption of digital for sustainability. Chasing zero will be facilitated greatly by the infusion of digital technologies in the vision for sustainable growth through a focused policy-level attention on some of the areas around infrastructure, people, innovation, and regulatory ecosystem.

DATA CENTRES AND CLOUD SERVICES 09
www.thailand.ahk.de
“Data-driven collaboration facilitated by business networks are an enabling platform for digital sustainability innovation.”

From a policy and program management perspective, the contribution of digital technologies can be examined across six broad pillars:

a. The power of data sharing in trusted business networks

Cross-company collaboration in business networks plays a transformational role in making the green transition measurable and manageable. Bringing together companies in unified business networks and sharing data between them helps to create transparency throughout supply chains and enables businesses to manage ‘green’ lines in addition to top and bottom lines.

The potential of business networks in accelerating the green transition is illustrated by the fact that, for many sectors, most emissions are concentrated in the supply chain. A recent EU-ERT report highlights that, in vehicle manufacturing, more than 80% of emissions are from activities completed by companies further upstream or downstream. Likewise, within the healthcare sector, more than 70% of emissions come from the supply chain through production, transport and disposal of goods and services.

Catena-X is an example of the power of collaborative business-to-business (B2B) networks. Catena-X is an open, scalable network that ensures data exchangesbetween car

manufacturers, suppliers, and ICT companies are secure. This enables peer-to-peer data exchange while ensuring data sovereignty between all companies involved and given Thailand’s substantial automotive sector and domestic value chains it could be a good place to start. IDunion is another example of sharing infrastructure with built-in technology to enable verification and confidentialityprotection of shared data. For the green transition, the traceability of data throughout the supply chain also helps to support circular economy objectives and enables companies to track and reduce the carbon footprint.

b. Upgraded ICT infrastructure

ICT infrastructure is a precondition for the digital innovations that drive the green transition in any economy. As per a recent expert paper on European Roundtable for Industry (ERT), estimates on mobile communications highlight that the level of ‘avoided’ emissions due to mobile communications technologies is ten times greater than the global carbon footprint of mobile networks themselves. 5G is a step-change technology which presents unprecedented opportunities. In terms of energy consumption per unit of traffic (W/Mbps), studies show that 5G is up to 90% more energy efficient than fourth generation networks (4G).

Significant gains in energy efficiency are also possible by running software in the cloud instead of on local servers. Cloud servers have been shown to reduce carbon emissions by up to 98%, while they also require only a quarter of the number of servers.

c. Standardization and interoperability

Technology can also boost flexibility and collaboration by creating interoperable, standardized frameworks and architectures.

As such, industry-driven efforts to establish commonly agreed digital standards to exchange information are crucial. As an example, the Pathfinder

10 DATA CENTRES AND CLOUD SERVICES
Data sharing in trusted business networks ICT Infrastructure Standardization and interoperability Digital Skilling Investments and entrepreneurial ecosystems Sustainable finance taxonomy Sustainable and Inclusive Growth
UPDATE 3/2023
Digital Vision Sustainability Vision – Net Zero by 2065

Network initiative of the World Business Council for Sustainable Development (WBCSD) is working on the development of developing Scope 3 emissions calculations methodology to foster digital tracking and transparency across supply chains.

d. Digital skilling

It is a common perception that the efforts toward skilling remain siloed between digital and green skills, failing to prepare individuals to combine both skill sets. Currently, a skills gap exists to support both technical and environmental transformations together. While we have plenty of individuals with digital skills and environmental skills separately, it’s critical to begin to bridge the gap between the two to ensure greater collaboration.

e. Innovation and entrepreneurial ecosystem

Two types of innovation may be needed for digital sustainability: greening ‘of’ technology and greening ‘by’ technology. While the greening of digital technology is already on the agenda for many governments, the greening by digital technology is still not fully understood. As an example, Greentoken is an innovation helping provide the traceability for circular economy. Built using the idea of multi-fact tokens and blockchain, GreenToken is a multi-commodity cloud platform that enables fact tracing for commingled raw materials to their origin and virtual segregation of facts that can be easily discovered in any product produced.

f. Sustainable finance

Sustainability technology solutions require investment and policy initiatives. The role of digital technologies needs to find a mention in important policies around sustainability such as public procurement for decarbonization.

To summarize, the important role of digital technologies needs to be considered as a across all sustainability initiatives. Data-driven collaboration facilitated by business networks are an

enabling platform for digital sustainability innovation. Harmonization of standards and interoperability is required for digitally enabled sustainability reporting and measurement. It may be necessary to upgrade ICT infrastructure to achieve sustainability outcomes. The digital and sustainability skilling ecosystems need greater collaboration.

A unified digital and sustainability vision will surely help realize Thailand’s sustainability vision faster and more effectively. The unfolding of this merger between technology and sustainability goals will be an exciting opportunity for industry-government collaboration in near future.

Contact details:

Dr. Lovneesh Chanana

Sr. Vice President and Regional Head of Government Affairs Asia Pacific and Japan SAP

l.chanana@sap.com

https://www.sap.com

DATA CENTRES AND CLOUD SERVICES 11
www.thailand.ahk.de

Empowering sustainable mobility with optimized EV battery performance and hybrid cloud solutions

Bosch Thailand editorial team

In today's digital era, data centres and cloud services have become the backbone of modern businesses. The ability to store, manage and access data quickly and securely is crucial for companies to remain competitive in today's market. Bosch, a leading technology company, provides a range of data centre and cloud services that can help businesses meet their requirements.

Bosch's cloud services are built on a hybrid model, which combines public and private clouds. This approach allows Bosch to offer customers the best of both worlds – the scalability and cost-effectiveness of public clouds, and the security and control of private clouds. With this hybrid model, Bosch's cloud services are highly flexible and scalable, ensuring that they can meet the needs of businesses of all sizes.

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One of the key advantages of using Bosch's cloud services is their platform's support for various technologies such as IoT, AI and machine learning. This platform enables customers to store, manage and analyse their data effectively, empowering them to make informed business decisions.

One specific example of how Bosch's cloud services can add value to businesses is their Battery in the Cloud solution. This solution is designed to help electric vehicle (EV) manufacturers optimize the performance and lifespan of their batteries. By analysing battery data in real-time, the Battery in the Cloud solution can identify potential issues and help manufacturers take corrective actions to prevent battery failure.

Bosch's Battery in the Cloud solution is based on advanced analytics capabilities and the company's expertise in battery technology. The solution collects data from sensors in the battery and sends it to the cloud for analysis. The data are then analysed using machine learning algorithms, which can detect patterns and anomalies that may indicate a potential issue with the battery.

The benefits of the Battery in the Cloud solution are numerous. By optimizing battery performance, manufacturers can extend the lifespan of their batteries, thereby reducing the need for costly replacements. The solution also enables manufacturers to improve the safety and reliability of their batteries, which is critical for the success of EVs.

In addition to the Battery in the Cloud solution, Bosch's cloud services provide other benefits as well. Bosch's cloud infrastructure is designed to be highly secure, ensuring that customer data are protected at all times. The platform is also scalable, enabling customers to increase or decrease their storage and computing resources as needed. Bosch's cloud services are also cost-effective, thanks to the company's hybrid cloud approach. By combining public and private clouds, Bosch can offer customers the benefits of both while minimizing costs.

Furthermore, Bosch's cloud services demonstrate the company's commitment to sustainability. By using renewable energy sources and optimizing its data centres for energy efficiency, Bosch is helping to reduce the environmental impact of cloud computing. This commitment aligns with Bosch's values of promoting sustainability and preserving the planet's natural resources.

In conclusion, Bosch's data centre and cloud services provide modern businesses with the flexibility and scalability they need to stay competitive. The Battery in the Cloud solution is a prime example of how Bosch's cloud services can add value to businesses, enabling them to optimize battery performance and extend battery lifespan. With its commitment to sustainability, security, and scalability, Bosch is well-positioned to meet the evolving needs of businesses in the digital age.

Contact details:

Martin Knoss

Regional President, ASEAN, Bosch Powertrain Solutions

Tel: +66 2 0128902

Martin.Knoss@th.bosch.com

https://www.bosch-mobility.com/ en/solutions/software-and-services/ battery-in-the-cloud/battery-in-thecloud/

Sources:

https://www.youtube.com/watch?v=rqpm 8bORgqA

https://www.bosch-mobility.com/en/ solutions/software-and-services/battery-inthe-cloud/battery-in-the-cloud/

DATA CENTRES AND CLOUD SERVICES 13
“ The benefits of the Battery in the Cloud solution are numerous. By optimizing battery performance, manufacturers can extend the lifespan of their batteries, thereby reducing the need for costly replacements.”
www.thailand.ahk.de

Unveiling Thailand's growing data centres and cloud services landscape

Thailand Board of Investment

The spread of COVID-19 has been a catalyst in the acceleration of the adoption of technology across various industries. In this changing environment, the data centre and cloud services business has been gaining ground in Thailand. This sector also benefits from various enabling factors that include changing consumer behaviour, digital transformation among business sectors and national-level priorities to grow the digital economy.

THE POSITIVE IMPACT OF CHANGING THE BEHAVIOURS OF CONSUMERS

The shift in consumer behaviour from offline to online has resulted in increasing use of online platforms in daily life. This includes cloud gaming, over-the-top platforms (OTT), social media and E-commerce, all of which are made possible by the rapid increase in the access to, and use of the Internet among the public. Facilitating this change, Thailand has made significant progress in its digital infrastructure. According to the Global Digital Report 2023, 61.2 million of the 71.7 million Thai population, accounting for 85.4%, have access to the Internet. Meanwhile, the Speedtest Global Index shows that Thailand

ranked 6th for fixed broadband speeds during March 2023 with an average speed of 201.02 megabits per second for downloads, which is higher than the world average of 79.00 megabits per second and placing Thailand’s Internet as the third fastest in Asia, after only Singapore and China.

Rapid urbanization in Thailand has also made it easier to access services on various digital platforms, with more than 52.9% of the Thai population doing so. Indeed, more than 95% of urban residents in Thailand are e-commerce users, while more than 78% use food delivery services. According to the Prime-Time for Real Time 2022 report from ACI Worldwide, the volume of real-time transactions in Thailand has reached 9.7 billion, ranking the country third in the world after India and China. The growth of e-Commerce is also a key driver of the country's digital economy. According to the e-Conomy SEA 2022 report, the value of Thailand's Digital Economy in 2022 was 30 billion baht and it is expected to reach 53 billion baht in 2025.

THE FUTURE OF DATA CENTRE AND CLOUD SERVICES INVESTMENT

As consumers’ lifestyles are increasingly dependent on online services and platforms, business operators have higher demand for data centres and cloud services as business solutions. This opens a window of opportunity for investors to enter this high-potential industry. Thailand currently has more than 30 data centre and cloud service providers, including both domestic and foreign operators. The local market leaders with a significant share of this market include TRUE IDC, NTT Global and STT GDC Thailand. The government's investment promotion policy has also successfully attracted foreign investors to Thailand, with Huawei being the first global service provider to operate in the Eastern Economic Corridor (EEC). At the same time, Amazon Web Services (AWS) is planning to open an Infrastructure Region (AWS Asia Pacific) in Thailand and to invest an estimated US$ 5 billion in Thailand during the next 15 years. AWS’s plans will help to advance Thailand’s position as an innovation hub in Asia and a top destination for investment. According to Ken Research,

14 DATA CENTRES AND CLOUD SERVICES UPDATE 3/2023

the data centre market is expected to grow at an 8.8% CAGR to reach US$ 840 million by 2027, while the cloud services market will grow at 21% CAGR to US$ 3.6 billion in the same year.

THE GOVERNMENT'S PROMOTION PROGRAMMES AS A DRIVING FORCE BEHIND THE EXPANSION

To achieve full digital transformation by 2027, the government has taken many steps to improve the country’s human resource capacity, promote knowledge and skills and develop its digital infrastructure, particularly through the government Data Center and Cloud Service (GDCC).

By late 2022, approximately 900 governmental organizations had used the GDCC to manage 3,000 systems. According to the Office of National Digital Economy and Society Commission (ONDE), GDCC projects have the capacity to lower the burden on the government budget by approximately 854 million baht per year while also elevating the potential of data analytics to maximize the benefits of Big Data utilization.

In 2023, the ONDE intends to expand GDCC services under the management of National Telecommunication Plc. To uplevel the GDCC from Infrastructure as a Service (IaaS) to Platform as a Service (PaaS) and Software as a Service (SaaS), allowing agencies to consolidate databases more easily. According to Ken Research, almost 90% of Thai government entities use at least one softwaredriven product or service. In the future, this trend will increase spending by government agencies on SaaS as they strive to develop various systems and stimulate the expansion of the data industry and cloud services.

Apart from government-led infrastructure development, the government has also encouraged entrepreneurs to participate in the industry-wide development. The Thailand Board of Investment has provided promotional benefits for entrepreneurs who invest in data centre and cloud industries. These include tax-based incentives such as an exemption of an eight-year corporate income tax with no cap and import duties on machinery together with non-tax incentives such as a permit to own land and to bring skilled workers and experts into the country. To enhance country’s attractiveness to high-potential individuals, the Long-Term

Resident Visa (LTR) programme was launched with an aim to facilitate their entry and stay in the country. Privileges offered to LTR visa holders include a 10-year renewable multiple entry visa, permission to work in Thailand (Digital Work Permit) and a 17% personal income tax rate for the main visa holders in the “Highly Skilled Professionals” category among others.

In the future, cloud computing will be used for more than just data storage, with platform and software services being added to expand the digital toolkits of agencies and organizations.

Contact Details: The Office of the Board of Investment head@boi.go.th

Tel: +66 2 553 8111

www.boi.go.th

Line Official: @boinews

“Thailand currently has more than 30 data centre and cloud service providers, including both domestic and foreign operators.”
DATA CENTRES AND CLOUD SERVICES 15 www.thailand.ahk.de

Green Hydrogen H2UPPP 2nd Business Round Table on Transportation

The second Business Round Table on Transportation, focusing on the topic of "Green Hydrogen H2UPPP", was hosted by GTCC on 5 April 2023, in collaboration with GIZ Thailand, and with valuable support from the Federal Ministry for Economic Affairs and Climate Action (BMWK).

The event functioned as an exclusive platform for discussions on recent market studies, demonstration projects and stateof-the-art technologies pertinent to the implementation of Green Hydrogen, SAF (Sustainable Aviation Fuel) and e-fuel within Thailand's transportation sector.

Several experts from prominent transportation corporations in Thailand, alongside relevant public and private stakeholders, graced the event with their presence. The primary objectives of these discussions were to foster collaboration and facilitate the exchange of valuable information, with the ultimate aim of promoting the economically viable utilization of alternative sustainable fuels.

GTCC AFTERWORK April

The fourth GTCC AFTERWORK networking event took place on 20 April 2023 at the Sindhorn Kempinski Hotel Bangkok, at which it welcomed nearly 70 guests. GTCC would like to express its sincere gratitude to: the esteemed Event Partners, Bangkok Hospital and Luther; Beverage Partner, Paulaner by Flow Inter; and Venue Partner, Sindhorn Kempinski Hotel Bangkok for their generous support.

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GTCC Delegation Trip on “Electromobility” & HANNOVER MESSE

The GTCC Business and Study Trip to Germany on "Electromobility – driver of the future" during 14-23 April was successful. By visiting Germany's leading EV automotive manufacturers –Volkswagen, BMW, Porsche and Schaeffler – as well as HANNOVER MESSE, the trip provided the participants with invaluable insights into the production of electronic vehicles and their components, courtesy of esteemed industry leaders.

At the HANNOVER MESSE 2023 on the Trade & Investment Stage, GTCC Executive Director Dr. Roland Wein joined the ASEAN Forum organised by DIHK as a speaker discussing on how Thailand remains the primary country for trade and investment in Southeast Asia on 18 April 2023. Top managements from various German chambers of commerce in Southeast Asia participated in the event to exchange their outlooks, opportunities, and challenges for doing business in ASEAN countries and to provide a clearer picture for the future.

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GTCC Open House

The Chamber hosted a GTCC open house event on 25 April 2023, to which it invited its members and neighbours to visit its new office space on the same floor at AIA Sathorn Tower. This gathering offered them an opportunity to get a close glimpse of the upgraded facilities.

First GTCC Young Professional Networking with OOZOU

The first GTCC Young Professional Networking of 2023, in collaboration with OOZOU, took place on 27 April. We were delighted to have Mr. Constantin Hofstetter as our speaker on the topic of "Bootstrapping a Tech Company in Thailand." He provided valuable insights and success stories, illustrating how he had led a startup to become a medium-sized firm in Thailand.

We are grateful to Mr. Hofstetter for sharing his experiences and expertise. We would also like to express our appreciation to our Venue Partner, Four Points by Sheraton Bangkok Sukhumvit 15, for their support in hosting this event. Thanks are due to almost 60 guests for making the event a success.

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GTCC Multi-chamber Eastern Seaboard Briefing with Rhenus Logistics

We are pleased to announce the successful hosting of the first GTCC Multi-chamber Eastern Seaboard event on Friday, 28 April 2023, at the Hilton Pattaya. The event featured five distinguished speakers from Rhenus logistics, who shared their insights on the topic "The Future of Sustainability and Talent Strategy Trends in the Supply Chain Industry."

We would like to express our sincere thanks to the following five speakers, who shared their invaluable perspectives with guests:

• Tim Burger, Managing Director, Rhenus Logistics Co., Ltd.;

• Klaus Hofmann, Vice President/General Manager, Safran Cabin Cargo;

• Richard Jackson, Managing Director, Jackson Grant Recruitment Co., Ltd.;

• Santosh Poojari, President Automotive Technologies Southeast Asia, Schaeffler Manufacturing (Thailand) Co., Ltd.;

• Timo Herbst, General Manager Business Development, Rhenus Logistics Co., Ltd.

GTCC Multi-chamber Eastern Seaboard Networking

On 28 April, GTCC successfully hosted the first GTCC Multi-chamber Eastern Seaboard Networking event of 2023 at the luxurious Hilton Pattaya with participation by almost 200 guests. We would also like to extend our gratitude to: our valued Event Partners, Bumrungrad International Hospital, Rhenus Logistics and Schaeffler; Beverage Partner; Paulaner by Flow Inter; Venue Partner, Hilton Pattaya; and, of course, all our esteemed guests.

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AHK World Conference

The German Chambers of Commerce Abroad (AHK) World Conference took place during 8-10 May 2023 at the German Chamber of Commerce and Industry (DIHK) in Berlin. On the second day, AHK Executive Directors from the Asia-Pacific region met with the representative of the Federal Ministry for Economic Affairs and Climate Action (BMWK).

GTCC President at AHK Board Members’ Day

Foreign Trade and Member of the Executive Board, DIHK; Mr. Benjamin Leipold, Managing Director of the German Chambers of Commerce Aboard (AHK), DIHK; and Mr. Jan Nöther, AHK World Spokesperson and Executive Director of AHK Egypt.

GTCC President Mr. Michael Welser participated in the AHK Board Members’ Day of the AHK World Conference 2023 on 11 May 2023. He shared his perspectives on “From the everyday life of an AHK Board Member” together with board members from other German Chambers of Commerce Aboard (AHKs).

The event was opened with welcoming speeches by: Dr. Volker Treier, Chief Executive of

The discussion by several experts, including Dr. Jörg Kukies, State Secretary, Federal Chancellery, Dr. Martin Brudermüller, Chairman of the Board of Executive Directors, BASF SE and Dr. Martin Wansleben, the Chief Executive Officer, DIHK, was moderated by Ms. Melanie Vogelbach, Managing Director of International Economic Policy, Foreign Trade Law, DIHK.

ASEAN Conference on “30 Reasons for ASEAN” at IHK Hannover

GTCC Deputy Executive Director, Mr. Marius Mehner, and GTCC member STARTEAM Global Germany GmbH, represented by General Manager Mr. Peter Metzger, participated in the ASEAN Conference on "30 Reasons for ASEAN" on 12 May 2023, at IHK Hannover. The event brought together representatives from various German Chambers of Commerce Abroad (AHKs). During the conference, they provided insights into business opportunities, challenges, strengths and market entry strategies for their respective countries.

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GTCC Board of Directors Luncheon with German Ambassador

GTCC hosted a Board of Directors Luncheon with German Ambassador H.E. Georg Schmidt on 31 May 2023, at the Bistro De la Mer Restaurant, Sindhorn Kempinski Hotel Bangkok. During the event, the GTCC President and Board members bid farewell to Ambassador Schmidt, expressing gratitude for his unwavering support and dedication to the GermanThai business community. Best wishes were extended to him for his future endeavours.

“H2 for Railway Sector” with PTT and SRT

GTCC, represented by Deputy Executive Director, Mr. Marius Mehner, participated in a meeting on “H2 for Railway Sector” with PTT and State Railway of Thailand (SRT), together with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), the German-Thai Railway Association (GTRA), Siemens Mobility and Siemens Energy at the PTT Head office on 6 June 2023.

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GTCC GALA Night 2023

On Friday, 26 May 2023, GTCC is proud to have organized and hosted the return of the highly anticipated "GTCC Gala Night 2023" after a four-year break, capturing precious memories that will last a lifetime.

We would like to express our heartfelt gratitude to the approximately 250 esteemed guests as well as guests of honour from the German Embassy in Bangkok, including German Ambassador H.E. Georg Schmidt and his spouse, Madame Yuet Lin Fong, for gracing us with their presence. In addition, we would like to express our appreciation to our 18 generous partners who provided invaluable support, who were:

• [Gold Partners] Lufthansa and Schaeffler Manufacturing;

• [Silver Partners] BMW Group, DACHSER, Ebner Stolz, Luther, Mazars in Thailand, Mercedes-Benz Thailand, Kärcher, and Rhenus Logistics;

• [Beverage Partners] Global Wines & More, and Paulaner by Flow Inter;

• [In-kind] Bumrungrad International Hospital and Maikhao Dream Villa Resort & Spa,

• [Media Partners] The BigChilli, FocusMedia Thailand and Prestige Thailand; and

• [Venue Partner] Anantara Siam Bangkok Hotel.

We also want to extend our gratitude to our exceptional MC, Mookfee Nantanapramoth as well as Jazziam and DJ Kenny for creating a lively and unforgettable atmosphere throughout the event.

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CHAMBER ACTIVITIES 23 www.thailand.ahk.de

GTCC AFTERWORK Briefing with LUTHER

GTCC organised an informative Briefing with LUTHER on “employment and HR matters” on 8 June 2023 at the ASCOTT Thonglor Bangkok. GTCC would like to express its sincere appreciation to the speakers from LUTHER – Partner Mr. Fabian Lorenz, and INC Corporate Services (Thailand) Attorneyat-Law and Senior Associate Ms. Arunrat Rattanaarun for sharing their insights with about 40 guests at the briefing event

GTCC AFTERWORK Networking in June

Following the GTCC AFTERWORK Briefing with LUTHER, GTCC successfully organised a networking session by the swimming pool of the ASCOTT Thonglor Bangkok, at which we welcoming nearly 90 guests. We would like to extend our heartfelt gratitude to all of our valued partners: Event Partner Luther Thailand; Beverage Partner Paulaner by Flow Inter; and Venue Partner ASCOTT Thonglor Bangkok.

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GTCC supports the student delegation of HHU Düsseldorf

GTCC Deputy Executive Director Mr. Marius Mehner delivered a presentation on Thailand on 8 June 2023 to a student delegation of the Heinrich-Heine-Universität Düsseldorf (HHU Düsseldorf) at Chulalongkorn University.

The student excursion to Thailand was aimed at preparing the students for differences in management/cooperation/leadership between Germany and Asia. The delegation was led by Ms. Victoria Berg and Prof. Dr. Andreas Engelen (Wirtschaftswissenschaftliche Fakultät, Lehrstuhl für BWL, insb. Management).

GTCC Business Women Networking Open and Indorama Ventures on “DEI in Practice”

GTCC organised a special GTCC Business Women Networking Open on 14 June 2023 in cooperation with Indorama Ventures, which was open to all genders celebrating Pride Month together. The topic of "Diversity, Equity and Inclusion (DEI) in practice" was moderated by Cristy Aphimonthol, Managing Director at Coachology, and discussed by the following speakers from Indorama Ventures:

• Natineeporn Rattanawichai [Vice-President, Head of Human Resources, Head Office and Thailand];

• Boriboon Sangiambut [Vice-President, Business Development];

• Wan Norashikin Mohd Nasir [Vice-President, Global Head of Risk Management and BCM];

• Harsha Reddy [Vice-President, Global Head of Sustainability Development]; and

• Eric Delattre [Vice-President, Group Head of Digital]

We are grateful to the speakers and moderator for sharing their valuable insights and experiences and would like to express our sincere gratitude to: Event Partner, Indorama Ventures; Beverage Partner, Serenity Wines Asia; and Venue Partner; Sofitel Bangkok Sukhumvit. Thanks are also due to about 70 guests for making this event successful.

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www.thailand.ahk.de

Thailand briefing for delegates from Germany

GTCC hosted a Thailand briefing session on “Waste Management & Recycling” on 12 June at the Crowne Plaza Bangkok Lumpini Park. The event brought together industry experts and professionals, including Mr. Mike Busse-Lepsius from the Federal Ministry for Economic Affairs and Climate Action of Germany (BMWK), Mr. Markus Leichum from AHK Singapore, Mr. Hans-Ulrich Südbeck from the German Embassy in Bangkok, and Mr. Thomas Hundt from Germany Trade and Invest (GTAI). Delegates from leading German companies included Mr. Frank Hoof from Albert Hoffmann GmbH, Mr. Javier Koo from

Allweiler GmbH, Mr. André Grave from PEINER SMAG Lifting Technologies GmbH, Mr. Augustine Aw from Zeppelin Systems GmbH and Mr. Hien Hoang from TIETJEN Verfahrenstechnik GmbH.

Thai-German conference on “Waste Management & Recycling”

recycling technologies by renowned German companies, including:

• Albert Hoffmann GmbH,

• Allweiler GmbH;

• PEINER SMAG GmbH;

• Zeppelin Systems GmbH;

• ERK Eckrohrkessel GmbH;

• TIETJEN Verfahrenstechnik GmbH.

Thai companies were also represented by:

On 13 June 2023, GTCC successfully organised a Thai-German conference on "Waste Management & Recycling" at the Crowne Plaza Bangkok Lumpini Park Hotel. The event was held as part of the Market Entry Programme for SMEs, supported by the BMWK (Federal Ministry for Economic Affairs and Climate Action).

The conference commenced with opening remarks from GTCC Executive Director, Dr. Roland Wein. Mr. Johannes Kerner, Economic and Commercial Counsellor from the German Embassy Bangkok, delivered a warm welcome to the attendees. Keynote speeches were delivered by Dr. Chindarat Taylor from the Solid Waste Management Association of Thailand (SWAT) and Assoc. Prof. Dr. Montri Wiboonrat from the Waste to Energy Trade Association (WETA).

With more than 100 participants, the event showcased presentations on approximately 20 advanced waste management and

• Global Power Synergy Public Co., Ltd. (GPSC)

• Wongpanit International Co., Ltd.

The conference concluded with a productive panel discussion on "Waste Management – The Pathway to a Circular Economy." Esteemed panelists included Ms. Suchintana Viraratt from INSEE Ecocycle Co., Ltd., Ms. Sawita Tinsuntisook from the Federation of Thai Industries (FTI), Mr. Patarapol Tularak from the Solid Waste Management Association of Thailand (SWAT) and Mr. Chaiya Boonchit from the Pollution Control Department.

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Site visits to ENVICCO and Global Power Synergy

GTCC Deputy Executive Director Mr. Marius Mehner, Mr. Mike Busse-Lepsius from the Federal Ministry for Economic Affairs and Climate Action of Germany (BMWK) and Mr. Johannes Kerner, the Economic and Commercial Counsellor from the German Embassy in Bangkok, together with delegates from German companies, travelled to Rayong to visit (a) the plant of ENVICCO Ltd, SouthEast Asia’s largest integrated line of a plastic recycling plant, and (b) the Refuse Derived Fuel (RDF) Power Plant of Global Power Synergy Public Co., Ltd. (GPSC).

At ENVICCO, the delegates gained valuable insights into the advanced plastic recycling process and the market for Post-Consumer Recycled Pellets in Thailand. ENVICCO's collaboration with local communities, schools and universities showcases their dedication to sustainability. At the RDF Power Plant of GPSC, a comprehensive overview of the Rayong Waste to Energy Project (WtE) and their operations was provided to the delegates. The operation involves the transformation of sorted solid waste into a fuel resource known as RDF.

Site visit to INSEE Ecocycle

GTCC Deputy Executive Director Mr. Marius Mehner and Mr. Busse-Lepsius from the BMWK, together with delegates from German companies went to Saraburi Province on 14 June to visit INSEE Ecocycle Co., Ltd., a subsidiary of Siam City Cement Group, that offers sustainable solutions to a range of industries in various sectors. The delegates had an informative and captivating tour of the plant, where they were introduced to the alternative fuel production process. INSEE Ecocycle focuses on utilizing waste as an alternative fuel for cement production, thereby eliminating the need for coal.

Site visit to 78 Transform

On 15 June, GTCC Deputy Executive Director Mr. Marius Mehner and Mr. Busse-Lepsius from the BMWK, together with Mr. Augustine Aw from Zeppelin Systems, visited 78 Transform Limited in Samut Prakan Province. This leading pyrolysis company specializes in the recycling of waste tyres, transforming them into valuable industrial raw materials such as wire steel, pyrolysis oil and carbon black. The delegation gained firsthand insights into the production line for pyrolysis oil through the pyrolysis method. In addition, they observed the manufacturing of carbon black, which would subsequently be sent to tyre manufacturers to facilitate the production of new tyres. This innovative approach creates a circular economy, wherein waste tyres are effectively recycled, thereby contributing to sustainability efforts.

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Daimler Commercial Vehicles Thailand shakes up bus market with the new model of Mercedes-Benz Bus Chassis ‘OH1626L’

DCVT is moving proactively in the bus market with the forthcoming new model of Mercedes-Benz bus chassis OH1626L. DCVT is set to offer the innovation to support public transportation and tourism operators after fully reopening the country to tourists. The new model is worth investing on cost efficiency, less air pollution, and eco-friendly.

Mr. Ralf Kraemer, CEO of Daimler Commercial Vehicles (Thailand) (DCVT) said “We have earned the trust and positive feedback given from business operators through Mercedes-Benz quality standards. The launch of the Mercedes-Benz OH1626L bus chassis has been intentionally designed for different use cases. With a vehicle length of 12 meters, this new model bus chassis will provide the improved operational performance for business operators in public service vehicles and inter-city transportation as well as meet the requirements on safety and convenience for passengers at the highest level”

“Since the country has fully reopened, this results in a positive signal of recovery for the growth of the bus business in Thailand. In transportation, new routes have been pioneered, while the tourism sector continues to grow for both Thai and foreign travelers, with over 30 million visitors forecast, visiting Greater Bangkok, the Southern, and Eastern regions. As other business sectors resume operation, it is expected that the demand of the passenger bus will increase. The launch of new Mercedes-Benz chassis OH 1626L will fulfil all customers’ requirements for performance, worthiness, and safety.” Mr. Kraemer added.

For 2023 Business Direction, DCVT plans to continuously penetrate the truck and bus market, and striving to develop products and services to meet the customers’ needs to become a leader in trucks and buses. Moreover, the company keeps accelerating the development of vehicle technology to reduce emissions under the vision “Leading Sustainable Transportation”.

Kimpton Maa-Lai Bangkok named Thailand’s best city hotel in the TRAVEL + LEISURE LUXURY Awards Asia Pacific 2023

Kimpton Maa-Lai Bangkok, Langsuan’s stylish hospitality landmark, has been named Thailand's Best City Hotel in the Travel + Leisure Luxury Awards Asia Pacific 2023, winning “the best” accolade for the second consecutive year. Recognizing that excellence starts at the top, Patrick Both, General Manager of Kimpton Maa-Lai Bangkok and Area General Manager IHG Luxury & Lifestyle Thailand, was also among the top five in the Hotel General Managers category. Award winners were chosen by a worldwide readers’ survey, with 10 city hotels in Thailand vying for first place.

Bangkok was also awarded the number one destination in the APAC region, over cities such as Tokyo, Taipei and Hong Kong, definitively identifying this City of Angels as travellers’ favourite. In addition to these two awards, IHG One Rewards also took first place in five additional prestigious hotel awards. IHG One Rewards, the first loyalty program in the industry with nearly 6,000 hotels in over 100 countries, includes Kimpton Maa-Lai Bangkok.

More information: https://www.kimptonmaalaibangkok.com

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BRIEFS
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Eastin Grand Hotel Phayathai officially unveiled

Kamkoong Property Co., Ltd. together with Absolute Hotel Services Co., Ltd. have announced the opening of Eastin Grand Hotel Phayathai as the second Eastin Grand branded hotel in Thailand.

The Eastin Grand Hotel Phayathai features 494 beautiful rooms and suites ranging from 34-370 sqm. including luxurious penthouse suites. Other facilities include a 1,200 sqm. all-day dining market-style restaurant, a specialty Mediterranean restaurant, fitness centre, spa, executive lounge and two large outdoor swimming pools. The striking interior design of the hotel was inspired by Phaya Thai Palace, which served as King Rama V of Thailand's recreational residence.

With a total area of 4,570 sqm., the function and event spaces at Eastin Grand Hotel Phayathai are one-of-a-kind and feature the latest modern technology to serve all kinds of functions and special events. The hotel also has a 720 sqm. multi-purpose wedding space that can be transformed into any couple’s dream celebration.

Located at The Unicorn building, a mixeduse complex with office space and retail stores, the Eastin Grand Hotel Phayathai is conveniently located with direct access to the Phayathai BTS Skytrain Station and is only 5 minutes’ walk from Airport Rail Link Phayathai Station, making it easy to get anywhere in Bangkok.

The hotel features 2 restaurants. The Market@5 is an international all-day dining and buffet restaurant inspired by street food style food trucks and features an eclectic choice of international cuisine focusing on the classic dishes of each country. For something different, Trattoria@22 offers diners the opportunity to dine on remarkable Mediterranean cuisine with a modern twist.

More information: www.eastingrandhotelphayathai.com

Sindhorn Kempinski Hotel Bangkok takes leadership position in sustainable practices

In an important milestone, Sindhorn Kempinski Hotel Bangkok has achieved EarthCheck Certified Silver through EarthCheck, the world’s leading business advisory group specialising in sustainability and destination management for the travel and tourism industry.

“Sindhorn Kempinski is at the centre of a sustainable, eco-friendly community, advocating for best practices to improve the environment in Bangkok and beyond, while excelling in providing superb guest experiences,” stated Thaddaeus Weiss, Hotel Manager of Sindhorn Kempinski Hotel Bangkok. “The EarthCheck Certified Silver confirms our mission and achievements in environmentally responsible practices.”

To avoid catastrophic climate change, the world needs to limit the global temperature increase to 1.5 degrees centigrade above pre-industrial levels. Today, we are already at 1.1 °C and feeling the effects, meaning

that the window for achieving our target and avoiding the most catastrophic impacts of climate change is rapidly closing. The very environmental values and cultural assets that attract visitors to destinations need to be protected and responsibly managed. The tourism industry and its operators are key to creating this change.

Stewart Moore, CEO and Founder of EarthCheck, said that Sindhorn Kempinski Hotel Bangkok has taken a significant leadership position in sustainability. He said, “I would like to congratulate whole team at Sindhorn Kempinski Hotel Bangkok on their achievement. Sindhorn Kempinski Hotel Bangkok is a valued member of a global group of tourism operators who dare to make a difference.”

By working with EarthCheck, Sindhorn Kempinski Hotel Bangkok has joined other industry leaders who are taking meaningful steps towards resolving some of the very real issues that face the planet.

More information: https://www.kempinski.com/en/sindhorn-hotel

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Mechatronics students from Don Bosco visit Goethe Institute Bangkok

On 8 March 2023, the students in the mechatronics programme at Don Bosco Technological College visited Goethe Institute Bangkok. Goethe provided the group with an understanding of the important issues in contemporary Germany, resources and networks at the Goethe library. This was the first student visit to the Goethe Institute Bangkok. Some of the students are also interested in studying the German language to support their career path for the future.

Intensive training course for BMW Service Apprentice Programme batch 2021

On 23 March 2023, GTDEE organised an intensive on-line training course on the topic “Basic of Battery Technology” for the BMW Service Apprentice Programme batch 2021. The session was led by Asst. Prof. Dr. Krishda Srichanpiyom from the Faculty of Technical Education, KMUTNB. The participants in the on-line training were from Chitralada Vocational School, Don Bosco Technological College, Eastern Technological College and Bangkaewfa Industrial and Community Education College.

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PAL Final Examination Part 2 in Automotive Mechatronics at the BMW Training Centre, Pathum Thani

GTDEE/GTCC organised the PAL Final Examination Part 2 during 27-31 March 2023 for the BMW Service Apprentice Programme batch 2021, at the BMW Group Thailand Training Centre, Pathum Thani Province. The examination was held in accordance with German dual vocational education and training (VET) international (level A) standards. The Independent Examination Committee was comprised of experts from the Automotive Engineering Department of the College of Industrial Technology as well as King Mongkut University of Technology North Bangkok (KMUTNB), GTCC and independent experts from the private sector ensured a fair and accurate assessment for all apprentices.

Meeting on Industrial Meister examination process with Pathumthani Brewery Co., Ltd.

On 22 April 2023, the GTDEE team met with four trainers who are responsible for the Pathumthani Brewery Apprenticeship Programme. The meeting focused on the process of the GTCC Industrial Meister examination with regard to German standards such as the process of the Meister Examination registration, documentation, criteria of examination, and date and time for examination.

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GTDEE/GTCC on-line intensive training course for the Robert Bosch Apprenticeship Programme

On 30 April 2023, GTDEE organised an intensive on-line training course for the Robert Bosch Automotive Technologies Thailand Apprenticeship Programme batch 2021, totalling 10 apprentices. They are studying at the Thai-Austrian Technical College and Eastern Technological College. This session was led Mr. Nathapon Panyaluang expert from the Thai-German Pre-Engineering School, King Mongkut’s University of Technology North Bangkok.

GTDEE orientation for BMW Service Apprentice Programme batch 2023

On 3 May 2023, the GTDEE team introduced a programme at the German Dual Vocational and Training Abroad for the BMW Service Apprentice batch 2023. This session focused on the role of apprenticeship, desired competencies in automotive mechatronics, logbook record, and safety and environmental protection. The

batch 2023 are studying at Chitralada Vocational School, Eastern Technological College, Don Bosco Technological College, Bangaewfa Industrial and Community Education College, and Banphai Industrial and Community Education College.

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GTCC Final Examination in Mechatronics

The GTDEE/GTCC team organised the GTCC Final Examination in Mechatronics on 9-10 May 2023 for the Robert Bosch Automotive Technologies Thailand Apprenticeship Programme batch 2021. The students are studying at the Thai-Austrian Technical College. The examination was organised at the Faculty of Engineering and Technology, KMUTNB Rayong Campus. The Examination Committee comprised experts from the Mechatronics Engineering Technology Department, College of Industrial Technology as well as King Mongkut's University of Technology North Bangkok and experts from GTCC.

GTCC Final Examination in Production Techniques

The GTDEE team organised the GTCC Final Examination in Production Techniques on 9-10 May 2023, for the Robert Bosch Automotive Technologies Thailand Apprenticeship Programme batch 2021, consisting of students from the Eastern Technological College. The examination was organised at the Faculty of Engineering and Technology, KMUTNB Rayong Campus. The Examination Committee comprised experts from the Faculty of Business Administration, KMUTNB and German-Thai Chamber of Commerce.

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PAL Final Examination Part 2 in Automotive Mechatronics at Mercedes-Benz (Thailand)

GTDEE/GTCC organised the PAL Final Examination Part 2 (Practical and Theoretical) in Automotive Mechatronics during 22-25 May 2023 for the Mercedes-Benz Apprenticeship Programme batch 2021. Led by GTDEE Project Director, Mr. Markus Hoffmann, and Senior Project Manager, Dr. Kamonsak Suradom, the examination took place at the Mercedes-Benz Competence Centre at Bangna-Trad km. 19, Samut Prakan. The Examination Committee comprised experts from the College of Industrial Technology at King Mongkut's University of Technology North Bangkok as well as an independent examiner from the private sector.

Feedback on GTDEE Programme from Mr. Pakpum Phlykaew, BMW Service Apprentice Programme batch 2021

“Hello, my name is Pakpum. I am a student from the Chitralada Technology Institute who has had an opportunity for an apprenticeship with a top-tier brand like BMW for a year as a vehicle technician, which gave me valuable working experience and memories. From my personal experience, I had a worthwhile chance to maintain brand-new BMW electric vehicles as well as a precious opportunity to take care of the vehicles of world presidents during the APEC summit, which provided a great spiritual and honourable memory for me. Choosing to be the part of this apprenticeship was the best decision ever in my life. I feel very thankful to GTDEE for creating this good programme.”

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Meeting on Industrial Meister examination preparation at KMUTNB

On 30 May 2023, KMUTNB organised a meeting on the topic of Industrial Meister in mechatronics training and development as Board of Committee. The meeting focused on the Quality Manual curriculum comparison between Germany and Thailand. The meeting also discussed the date and time for GTDEE to organise the Industrial Meister examination in mechatronics for the pilot programme by GTCC in early July 2023.

GTDEE orientation for mechatronics students batch 2023 at Eastern Technological College

On 8 June 2023, the GTDEE team introduced a programme on mechatronics development through project-based learning according to German standards under the (GTDEE) project. The programme is equivalent to the German model (B) in mechatronics. On the same day, the the Eastern Technological College organised a teacher appreciation day where their students prepared robotics pedestal tray for mechatronics teachers team and GTDEE team as a teacher.

GTDEE INSIGHT 35

36 MEMBERS’ CORNER

New GTCC members

up to 30 June 2023

German-Thai Chamber of Commerce warmly welcomes 19 new members

Amata Metabyte Comtech

Mr. Shaine Sakib

Co-Founder & Director

Ms. Rossukone Pavalee

Co-Founder & Director

md@amatametabyte.co.th www.amatametabyte.co.th

Retail sale of computers, peripheral units and software in specialised stores | Retail sale of telecommunications equipment in specialised stores | Computer consultancy activities

Anita (Thailand) Co., Ltd.

Mr. Stephan Seidel

Director

stephan.seidel@anita.net www.anita.com

Manufacture of underwear

Bangkok Marriott Hotel Sukhumvit & Marriott Executive Apartment, Sukhumvit Thonglor

Ms. Jirachanthana Rochdarongkul

Director of Sales and Marketing

https://www.marriott.com/en-us/hotels/bkkms-bangkokmarriott-hotel-sukhumvit/overview/

Hotels and similar accommodation | Food and beverage service activities

BKK Wall Thai Co., Ltd.

Mrs. Wang Jiakun

Vice Chairman

Mr. Hu Jianyong

Shareholder wangjk.th@gmail.com

Electrical installation | Restaurants and mobile food service activities | Travel agency, tour operator and other reservation service and related activities

Bruck Consult

Mr. Paul Bruck

CEO

Mrs. Katharina Bruck

Senior Consultant

p.bruck@bruckconsult.com https://en.bruckconsult.com/

Legal and accounting activities | Management consultancy activities | Advertising and market research

Brueckner Group Asia-Pacific Co., Ltd.

Mr. Walter Stroeder Managing Director

Ms. Sonthaya Rasniyom Supply Chain and Workshop Manager https://www.brueckner.com/en

Installation of industrial machinery and equipment

Eastin Grand Hotel Phayathai Bangkok

Mr. John Westoby

Managing Director

Ms. Suwanich Kanjanakunya

Executive Assistant Manager - Sales & Marketing rsvn@eastingrandphayathai.com https://www.eastinhotelsresidences.com/ eastingrandhotelphayathai

Hotels and similar accommodation | Food and beverage service activities

Ebner Stolz Neumann Wu Business Advisory (Shanghai) Co., Ltd.

Dr. Gerald Neumann

Chief Representative

Mr. Alain Dario Everts

Senior Manager gerald.neumann@cn.ebnerstolz.com www.cn.ebnerstolz.com

Legal and accounting activities

Four Points by Sheraton Bangkok, Sukhumvit 15

Ms. Chutinun Rattanapornsinchai Director of Sales fourpoints.sukhumvit15@fourpoints.com www.fourpointsbangkoksukhumvit15.com

Hotels and similar accommodation | Food and beverage service activities

UPDATE 3/2023

Hilton Pattaya

Mr. Rudolf Troestler

General Manager

Mr. George Liu

Commercial Director bkkhp.pattaya.info@hilton.com https://www.hilton.com/en/hotels/bkkhphi-hilton-pattaya/ Hotels and similar accommodation | Food and beverage service activities

ISEGRIM X AG

Mr. Alexander Fuerst CEO alex.fuerst@isegrim-x.com https://isegrim-x.com/en/ Computer programming, consultancy and related activities | Information service activities | Other professional, scientific and technical activities n.e.c.

La Flora Group

Mr. Pratheep Sarndaeng Assistant Director of Sales sales@lafloraresort.com www.lafloragroup.com Hotels and similar accommodation | Food and beverage service activities

Mr. Markus Hillebrand

CEO

ClaimsExpert Thailand (part of the Allianz SE Insurance Group) m.hillebrand@controlexpert.com

Mr. Martin Trautmann

Managing Director Marese Technische Dienste mtrautmann@dguvpruefservice.de

NLP Top Coach Co., Ltd.

Mr. Matthias Hoffrichter

Partner

Mr. Sebastien Leblond

Owner support@nlptopcoach.com www.nlptopcoach.com Management consultancy activities

Polytype Asia Pacific Co., Ltd.

Mr. Patrick Corpataux

Managing Director

Mr. Julien Goeb

Operations Director patrick.corpataux@polytype.com www.wifag-polytype.com

Manufacture of machinery and equipment n.e.c. | Repair and installation of machinery and equipment

Somic Packaging Asia Pacific Co., Ltd.

Mr. Robert Stadler CEO

Mr. Lukasz Myszkowski Managing Director Sales APAC l.myszkowski@somic.asia www.somic-packaging.com

Manufacture of machinery and equipment n.e.c. | Repair and installation of machinery and equipment

the Hive Bangkok

Mr. Anan Jamnansribejra Country Manager

Mr. Bryan Gabriel Joseph Assistant Country Manager thonglor@thehive.co.th https://thehive.co.th/ Renting and operating of own or leased real estate

WILO SE Representative Office (Thailand)

Ms. Worawalan Tanesakorn

Country Sales Manager Thailand

Mr. Vignesh Nathan Managing Director & Group Director SEA sales.th@wilo.com https://wilo.com/my/en/

Water collection, treatment and supply | Waste collection, treatment and disposal activities; materials recovery | Plumbing, heat and air-conditioning installation

MEMBERS’ CORNER 37 www.thailand.ahk.de

IFA 2023

IFA remains at Messe Berlin as new chapter begins

1-5 September 2023, Berlin

Berlin’s IFA 2023 is now the responsibility of IFA Management GmbH – a new joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd, one of the world’s leading independent event organisers.

Taking place at the Messe Berlin Exhibition Grounds from 1 to 5 September, IFA 2023 is paralleling the progress of technology in the world’s largest consumer electronics and home appliances trade show. It brings together the latest innovative tech, global players and the most radical thinkers in the industry while evolving the event to reflect current trends in the industry. Only IFA offers such a comprehensive overview of the international market and attracts the attention of more than 150,000 trade visitors from more than 130 countries. IFA 2023 helps more than 2,000 companies to strengthen relationships, showcase their brands to tech leaders and buyers, and launch new products to thousands of retailers and distributors.

IFA show areas include Home & Entertainment, Audio, Communication and Connectivity, Computing and Gaming, Image and Video, Household Appliances, Mobility, Fitness and Digital Health, Global Markets (Europe’s biggest B2B sourcing platform for OEMs and ODMs), IFA Next (showcasing the next generation of startups), House of Robots, and Sustainability Village.

As the trade show enters its 99th year, IFA 2023 is refocusing on the foundations of where the event has come from, while looking towards its 100th year and beyond. The objective is to turn the event not only into a once-a-year meeting, but also to create a 365-engagement strategy of in-person and digital offerings, with a particular focus on adding more innovative products and experiences to the event for B2B trade visitors, key retailers, buyers and experts from the industry and the media.

Through the new “The Retailer is King” programme, IFA 2023 is looking to more

effectively target retailers and buying groups, seeing as they are “a key conduit of all of our messaging as well as understanding what is going on in the market.”

Immerse yourself in a world of technological marvels at our five-day event. More details on IFA are available at https://www.ifa-berlin. com/. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at berlin@gtcc.org.

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POWTECH 2023

26-28 September 2023, Nuremberg

From 26 to 28 September 2023, numerous international experts in mechanical processing, bulk solids and conveying technology will once again gather at POWTECH and visitors from all around the world will be looking forward to a wide-ranging programme. Around 600 exhibitors will showcase the latest solutions for processing solids and liquids. The extensive supporting programme with new offerings from forums and special shows will offer visitors even more wide-ranging sources of inspiration.

This year, the parallel PARTEC scientific congress with more than 400 participants will once again be a special highlight of the event. The planning for the exhibition, congress and many accompanying attractions is currently in full swing. New and established exhibitors alike can build on the sound advice provided by the inspired POWTECH team.

In September 2023, POWTECH in Nuremberg will once again become the hotspot for process engineers and technicians from Europe and many other international markets. In the exhibition halls, more than 600 exhibitors will present their innovations for the handling, manufacture and processing of powders, bulk solids and liquids. Hands-on exhibits and experts with sound experience and the latest knowhow will again provide the perfect backdrop for developing detailed practical solutions, customised services and integrated processes in conjunction for, and with, visitors.

EUROPEAN TRADE FAIR WITH INTERNATIONAL PULLING POWER

Heike Slotta, Executive Director Exhibitions, is confident that “not only are we going to welcome numerous visitors from Europe – POWTECH also has enormous pulling power in the world’s key processing markets such as the USA, China, Brazil and Japan. We expect an excellent calibre of visitors in decision-making roles, as well as industry experts, which goes hand-in-hand with a significant increase in visitor numbers.” Both the exhibitor and visitor numbers at POWTECH can be relied on, as they are verified by the FKM (Society for Voluntary Control of Fair and Exhibition Statistics) in a process that many trade fair organisers voluntarily take part in. Only registered visitors appearing on-site per trade fair day are counted, irrespective of the halls visited or the numbers passing through the turnstiles. Exhibitors’ stand personnel are also not included.

PARTEC – PARTICLE TECHNOLOGY AT THE HIGHEST LEVEL OF RESEARCH

This year, too, the PARTEC congress, which takes place parallel to POWTECH at Exhibition Centre Nuremberg, will also boost visitor numbers. The international scientific congress for particle technology, sponsored by the VDI Association of Process and Chemical Engineering (GVC), ensures regular dialogue between researchers, graduates and development engineers – while giving POWTECH a special flair and an extra, exclusive audience. Quite a few of the 400 or so congress participants and young professionals in attendance also make a point of visiting the stands of specific exhibiting companies.

For more details about POWTECH, please contact Mr. Nupat Khusribanchong, official German-Thai Chamber of Commerce representative for NürnbergMesse GmbH in Thailand, by telephone at +66 2 055 0643 or by e-mail at nuernberg@gtcc.org

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EMO HANNOVER

18-23 September 2023, Hannover

European manufacturing companies are faced with multiple challenges when competing internationally. The hurdles that have to be overcome range from high energy and personnel costs to shortages of skilled workers and unstable supply chains for a wide variety of components. However, these very same difficulties are also giving rise to some remarkable innovations. The smart use of digitalization – including artificial intelligence – in combination with robotics and automation solutions can bring about major leaps in productivity and help raise competitiveness on a long-term basis. Cutting-edge solutions will be on show at the EMO Hannover 2023, the world's leading trade fair for production technology. Practical examples from industry and research show the most effective ways of combining the different technologies.

HIGHLY ATTRACTIVE PLATFORM FOR INFORMATION EXCHANGE

For Maschinenfabrik Berthold Hermle AG from Gosheim, EMO Hannover is the international trade fair for engineering in 2023. The main topics – especially for Hermle – are digitalization and automation.

"Despite the continuous flow of new trends, we always put our customers – and their wide-ranging requirements – first," reports Udo Hipp, Head of Marketing. "Especially in our growth areas, which involve high levels of automation, we often have to consider the aspects of Industry 4.0 and the digitalization of our products. Here we offer solutions in the form of digital modules such as Digital Production, Digital Service and Digital Operation – with each module interlocking with the others. For example, the Digital Operation module provides machine tuning, permitting dynamic adaptation of the controller parameters and intelligent processing setups. The Digital Production module contains various tool and information management and automation control systems. The Digital Service module includes remote maintenance, diagnostic and monitoring systems.

"That's a whole bunch of digitalization components we are able to offer our customers," says Hipp. "At EMO Hannover 2023 we will be showcasing permanent digitalization and a number of automation solutions, including robotic and handling systems adapted to our machining centres.

One of our priorities is ensuring that our automation solutions are easy to integrate into areas and industries that have not yet given much thought to these processes. It is this very shortage of skilled workers – a frequently heard topic of discussion at present – that is forcing us and our customers to invest in sophisticated automation solutions combined with highly efficient machining centres, ideally all from a single source. We are hoping to see large numbers of high-calibre visitors at EMO Hannover 2023, and we’re also hoping that the event will serve as a platform for an intensive exchange of information and for new projects.”

FLEXIBLE AND AUTOMATED LOADING

The manufacturing industry, especially the machining industry, is currently having to contend with decreasing batch sizes and increasing levels of variance in parts. The situation is further exacerbated by the shortage of skilled workers in all areas. This is forcing companies to keep their machines in operation for as long as possible. One solution offered by automation experts Schunk GmbH & Co. KG, based in Lauffen

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am Neckar, Germany, is automated pallet handling. This allows systems to be loaded around the clock, even in small-batch and single-part production and with minimum staffing levels. around the clock, even in small-batch and single-part production and with minimum staffing levels.

The system consists of a palletizer module and robot coupling for automated loading. The workpieces and clamping devices are set up on clamping pallets, magazined and successively loaded onto the machining centre from the pallet magazine. On the bottom of the pallets there is a uniform interface to the zero-point clamping system. Similar to an adapter, it connects the machine to a wide variety of workpieces. The pallet systems also have a side interface that allows the pallets to connect securely to a robot or gantry. The southern German company has developed a new generation of power clamping blocks for automated clamping of workpieces in the machine. "The robot and Schunk gripper can then directly load and unload the centric clamping vices and workpieces," explains Markus Michelberger, Head of Sales Clamping Technology at the company's site in Mengen. "At EMO Hannover, we will be showcasing further automation and digitalization options in machining as well as new developments in the field of sustainable, resource-saving clamping equipment."

AI MEETS DIGITAL TWINS

Although feed drives rarely fail, they can cause high costs in production when they do. In its Kidz project, iwb is conducting research into how predictive maintenance can be implemented by combining algorithms and traditional machine tool models, even in cases where only a few failures have been observed. The background is that feed drives have a considerable influence on the productivity of machine tools. On the one hand, such failures are time-consuming and costly to repair, while on the other hand, they significantly influence the machine dynamics and thus the actual metal removal rate. Switching to a predictive maintenance strategy therefore offers great economic potential. However, there is currently no comprehensive system on the market that only uses existing sensors to monitor and predict the condition of feed

drive components of producing machine tools.

The Kidz project is therefore carrying out research into a hybrid system for predictive maintenance. It combines a digital twin with modern AI methods. "In contrast to purely data-driven approaches, the hybrid system can work with much less training data in the form of failure observations – which are difficult to obtain in the case of machine tools," says Michael Zäh, Professor of Machine Tools and Manufacturing Technology at the iwb within TU Munich, emphasizing a key aspect. "At the same time, this approach allows a certain degree of interpretability with regard to its predictions, since wear cannnot only be detected globally via the digital twin, but also assigned to specific feed drive components.

"External additional sensors can then largely be dispensed with, and only internal signals used. Grenzebach Maschinenbau GmbH from Asbach-Bäumenheim is involved in the project, and its machine will eventually be used to demonstrate the functionality of the system. "EMO Hannover 2023 offers an excellent platform for the international exchange of views on the various technical aspects for optimal solutions," concludes Professor Michael Zäh.

INNOVATIONS AND INTERNATIONAL CONTACTS

"EMO Hannover is the number one platform for innovations," confirms Stefan Raff, Head of Sales Robomachines at Fanuc Europe - Fanuc Deutschland GmbH, based in Neuhausen auf den Fildern. "Which is why it’s only natural that Fanuc is featuring two European premieres involving robomachines in Hanover. However, I can't reveal any more at this point." Overall, Fanuc will be moving in a new direction at the next EMO. Instead of focusing only on its own CNC controls and machines, Fanuc will now also be presenting complete packages to visitors, such as a system for manufacturing automotive parts. The specific demands of electric vehicles have brought about a change in the design of manufacturing facilities. There is a greater need for flexible manufacturing equipment, for instance. Criteria such as TCO (Total Cost of Ownership) and ROI (Return on Investment) are playing a greater role than ever.

"In addition, we are seeing further growth in demand for process solutions – a trend that has now well and truly taken hold," Raff notes. "The European Development Center we have set up in Neuhausen will support the design of such solutions based on European standards." This gives added weight to the company’s claim that "Fanuc puts customer requirements at the heart of its R&D". One such example – and representative of many other solutions – is the development and testing of extreme applications such as power skiving on Fanuc machines.

"A crucial factor, we believe, is having up-to-date equipment for initial and further training," emphasizes Stefan Raff. "Automation is certainly needed as a means of coping with labour shortages in general and the lack of skilled staff in particular –but so. too, is the early and comprehensive incubation of young talent. Therefore, for the first time, Fanuc will be exhibiting an ‘Education cell’ at EMO, consisting of a machine, a robot and a complete training package. There will certainly be plenty of innovations on show at EMO Hannover 2023. Personally, though, I'm looking forward to the direct contact, especially with international visitors, which we've all missed for so long."

The effective linking of automation, robotics and digitalization represents an established solution when it comes to optimizing process flows in the production environment, and now this approach is increasingly being enriched by digital twins and artificial intelligence. All the big names will be at EMO Hannover 2023 to present their latest solutions and to gather ideas and forge partnerships for their own optimization efforts. Hanover thus offers companies a globally unique opportunity to put themselves far ahead of the competition.

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iba 2023: The World’s Leading Trade Fair for the Baking and Confectionery Industry

22-26 October 2023, Munich

Widely known as the world's leading trade fair for bakery, confectionery and snacks, iba offers a unique platform where the latest trends and innovations in the industry are presented. It not only impresses international exhibitors who can present themselves and make new contacts by means of innovative participation opportunities, but also provides the trade fair audiences with a unique cross-section of the entire trade, from raw materials manufacturers and packaging technology to traditional crafts and digitalization.

Held every three years, iba will open its doors to invite the world’s bakers to gather at the Fairground Munich from 22 to 26 October 2023. It will be presenting itself with its familiar product portfolio and the same high quality across 10 halls. What is new is the halls will be grouped according to topic, thus creating a good overview of what is on offer and the best possible orientation on site.

From 2023, the iba.TOPICS will consist of the usual product range and the newly introduced focus topics. These are food trends, artisan bakery, health and sustainability as well as digitalisation, complete solutions and quality management. These topics highlight the most important trends in the industry, combining supply and demand as well as looking towards the future.

The topic of food trends, for example, is about how the food culture is developing, what new products the global baking industry is presenting and what possibilities alternative ingredients offer. In the area of artisan bakery, everything revolves around traditional and modern crafts, vocational training and culture. Health deals with eating habits – the need for fresh, balanced, varied and high-quality food is also a key aspect of new business models and aligning the focus on changing customer needs.

Sustainability is another focus topic. Themes here include the use of regional and seasonal products, the possibility of ecological packaging and energy and resource-saving production.

Digitalisation – everyone wants to be ready for tomorrow, today! iba presents new ways and methods for the baking industry, from process optimization and automation through artificial

intelligence to the possibility of increasing customer loyalty through new sales channels and direct communication.

Another focus will be on how turnkey solutions are important for production. They can increase efficiency, quality management and sustainability. Complete solutions, from harvesting to the sale of processed food, will be presented.

More details about iba are available at https: //www.iba.de/en/. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe München GmbH and GHM Gesellschaft für Handwerksmessen mbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by email at muenchen@ gtcc.org

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Mechatronics Textbook

Mechatronics is the Thai translation of the Fachkunde Mechatronik textbook published by the Europa-Lehrmittel publishing company in German in 2019. The translation has been done by a KMUTNB team of experts.

Mechatronics is geared toward the professional needs of mechatronic technicians. It has all of the necessary materials across all learning domains and courses and it contains content required for Industry 4.0.

Mechatronics is one of Thailand’s most comprehensive mechatronics textbooks which can be used for efficient teaching and learning management, suitable for students both at the vocational level and university level especially those who work in the mechatronics industry. It includes basic and advanced concepts in metal technology, electrical engineering, electronics, and information processing.

If you are interested to purchase the textbook, please fill out an order form and send it to the German-Thai Chamber of Commerce, e-mail: gtdee@gtcc.org. The order form can be downloaded at https://bit.ly/3xT54xS

Item type Textbook

Language Thai

Publication date December 2021

Publisher German-Thai Chamber of Commerce

ISBN 978-3-8085-4529-4

Page 678

Price THB 740

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