Thailand accounts for 79% of Asean EV sales
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Thailand accounts for 79% of Asean EV sales

Chinese brands had 75% regional market share in first quarter, say researchers

The BYD Atto 3 was the best-selling EV car in Southeast Asia in the first quarter. (Photo: BYD)
The BYD Atto 3 was the best-selling EV car in Southeast Asia in the first quarter. (Photo: BYD)

Chinese automakers dominated Southeast Asia’s fast-growing electric vehicle market, selling three out of every four EVs in the first quarter, the research firm Counterpoint Research said on Thursday.

Thailand — the main regional auto manufacturing hub — is driving the transition, with the country accounting for almost 79% of all EVs sold in Southeast Asia in the first quarter, Counterpoint said.

The country has offered incentives to consumers and subsidies to automakers to build more EVs locally. That has attracted a wave of investments by Chinese carmakers in local manufacturing, including by Great Wall Motor and BYD.

By 2030, Thailand aims to to have EVs account for 30% of its annual production of 2.5 million vehicles.

In total, Chinese EV makers have committed to invest at least $1.44 billion in setting up production facilities in Thailand, where the auto industry has been dominated by Japanese companies for decades.

“Chinese auto groups are experiencing rapid growth and outpacing their competitors in the Southeast Asia region, with their market share increasing from 38% a year ago to nearly 75%,” Counterpoint analyst Abhilash Gupta said.

Across the region, the share of EVs in total passenger vehicle sales rose to 3.8% in the first quarter, from 0.3% a year earlier, according to Counterpoint.

The BYD Atto 3 was the best-selling EV car in the region, followed by the Neta V made by Hozon New Energy Automobile, which is working on Thai production, and the Tesla Model Y, it said.

With Chinese EV offerings expanding, Counterpoint said the share of EVs as a percentage of total vehicle sales in Southeast Asia could reach 6% by the end of 2023.

Indonesia, Thailand and Malaysia are the largest auto markets in the region. Counterpoint included those markets plus Vietnam, Philippines, Singapore and Myanmar in its analysis of EV sales in the region.

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