Centara Hotels & Resorts yesterday announced its flagship brand, Centara Grand, was recognised as the strongest brand in Thailand by Brand Finance's "Thailand 50 2023" report.
The ranking highlights Centara Grand's performance in terms of brand equity, trust and value over the past year.
Brand Finance, a leading global brand valuation and strategy consultancy, evaluates thousands of brands across various sectors and countries annually, with its new report showcasing the top 50 most valuable and strongest brands in the country.
This year, Centara Grand emerged as Thailand's strongest brand with both an impressive brand strength index score and strong financial results, contributing to the brand's overall ranking.
Centara Grand's top position signifies not only its outstanding brand equity, but also the trust and loyalty it has garnered from the public and guests alike. With the ranking partly based on surveys, this accolade underscores the faith in Centara Grand as a leading hospitality brand.
"We are deeply honoured for Centara Grand to be named the strongest brand in Thailand by Brand Finance in their Thailand 50 2023 report," said Thirayuth Chirathivat, chief executive of Centara Hotels & Resorts.
"We extend our heartfelt gratitude to Brand Finance and our valued stakeholders for their trust and support. This recognition is a testament to our unwavering commitment to excellence as we celebrate our milestone 40th anniversary this year."
The company aspires to be among the world's top 100 hotel groups by 2027, and the ranking strengthens the company's resolve to continue enhancing its offerings and showcase a new wave of Thai-inspired hospitality on the global stage, he said.
Centara's 93 properties are situated in major Thai destinations and the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the United Arab Emirates.