Centara tie-up leads to touchless twists
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Centara tie-up leads to touchless twists

True unit provides useful tech assets

A True 5G Robo-serve attends to a guest at Centara Grand Beach Resort Phuket's restaurant.
A True 5G Robo-serve attends to a guest at Centara Grand Beach Resort Phuket's restaurant.

Major Thai hotel operator Centara Hotels & Resorts has partnered with True Digital Solutions to usher in a new era of touchless technologies.

Without the need to download any applications, guests at five Centara hotels and resorts in Thailand can scan a QR code via their mobile phone or tablet and utilise services such as ordering room service, booking a spa appointment or requesting housekeeping.

Markland Blaiklock, deputy chief executive of Centara Hotels & Resorts, welcomed the collaboration.

"We are thrilled to collaborate with such a prominent player in the technology segment as True Digital Group in a partnership which will be a game-changer in the hospitality business," he said.

"At Centara, we are always looking for new approaches to enhance our services and create a better experience for our guests. We believe these innovations fit perfectly with the demands of the new generation of travellers."

Centara Grand Beach Resort Phuket is using the True 5G Robo-serve in its restaurant.

The 5G cloud-intelligent robot can perform tasks autonomously, including delivering food, welcoming guests, interacting with customers, increasing the speed of services as well as building customer trust and confidence. The insights gained will also enable Centara to understand guest behaviours better and continuously improve its operational functions in today's hospitality landscape.

Ekaraj Panjavinin, managing director of True Digital Solutions, a business unit under True Digital Group, said the pandemic has been a critical driver of digital transformation across all industries, especially in the tourism and hospitality sectors.

"True Digital has developed 'True Hospitality Platform' which includes Building Intelligence [a building and space management platform], Hyper Personalised Travelling Service [a digital platform for customised tourism services] and Digital Guest Solution which seamlessly integrates various hotel services in one platform. We also recently introduced our True 5G Robo-serve to Centara Grand Beach Resort Phuket, and we strongly believe that our best-in-class technologies will be able to satisfy Centara guests," said Mr Ekaraj.

Guests can experience the cutting-edge technologies from True Digital Solutions at Centara resorts across Thailand, including Centara Grand at CentralWorld, Centara Grand at Central Plaza Ladprao, Centara Grand Mirage Beach Resort Pattaya, Centara Grand Beach Resort & Villas Hua Hin and Centara Grand Beach Resort Phuket.

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