British Chamber of Commerce Singapore

The British Chamber of Commerce Singapore is an independent membership organisation committed to helping strengthen the ties between the UK and Singapore. We have done so since 1954.

Whether you are just starting your research into ASEAN by scoping the market opportunities in Singapore, have established your business and seeking growth, building connections to the UK Government, or looking for brand exposure and employee development opportunities, the Chamber is here to support your needs at every stage of your journey.

With a full calendar of activities throughout the year including events, publications and opportunities to collaborate with our members, the Chamber team is available to help as a point of resource, introductions, networking, learning and profile-raising.

Our goal is to deliver Member Value through the services we offer that all work towards supporting our members in achieving your business objectives and aligning with our Mission of Building Networks, Connecting Businesses, and Creating Opportunities.

All benefit from our leading position as a strong and credible voice for our members and British businesses in Singapore and beyond.

https://www.britcham.org.sg/

Contact us

Sabeena Nayyar Singapore PR

sabeena@britcham.org.sg

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About the Webinar

WHY SHOULD YOU ATTEND


Our Marketing & Communications Committee are bringing you a webinar on brand and ad strategies & pitfalls to avoid as businesses recover from COVID-19.


How should you position your advertising in this extraordinary time where consumers have with new expectations of brands and a different lens on marketing?

 

In this webinar, global market research agency Kadence International will share the key learnings from their proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets, and discuss the findings with a panel of industry experts


Hear from our Experts:


  • Patrick Young, Deputy Managing Director, Kadence International
  • Cassie Pile, Associate Director, Kadence International
  • Lawrence Janes, Managing Director, Collidascope
  • Judy Cheong, Regional Head of Brand & Communications, Sustenir Group

and with Moderator, Suzy Goulding, Business Unit Director, MullenLowe Salt.

WHAT WILL YOU LEARN


The messaging consumers want to see from brands in this period as well as what they reject

  • The ads that are really resonating with consumers based on our Emotional Connection Matrix and what we can learn from them
  • The pitfalls to avoid
  • The cultural differences that brands need to consider to succeed in different markets
  • How evolving anxieties about COVID-19 are influencing consumers' reactions to ads, and what this can tell us about projecting future ad success

Speakers

Patrick Young (Deputy Managing Director of Kadence International Pte Ltd)

Patrick Young

Deputy Managing Director of Kadence International Pte Ltd

Suzy Goulding (Business Unit Director of MullenLowe salt Singapore Pte Ltd)

Suzy Goulding

Business Unit Director of MullenLowe salt Singapore Pte Ltd

Lawrence Janes (Managing Director of CollidaScope)

Lawrence Janes

Managing Director of CollidaScope

Judy Cheong (Regional Head of Brand and Communications at Sustenir Group)

Judy Cheong

Regional Head of Brand and Communications at Sustenir Group

Cassie Pile (Associate Director of Kadence International Pte Ltd)

Cassie Pile

Associate Director of Kadence International Pte Ltd

Members

Member PriceComplimentary

Non-Members

Public PriceS$28.04

For Members & Staff of the British Chamber Global Network

Public PriceComplimentary

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