Doreen Burse is senior vice president of worldwide sales at United Airlines. In this role, she oversees the global sales strategy, enhancing existing business travel programs and building new partnerships to improve the United for Business customer experience.
Prior to joining United, Doreen worked for 30 years in the hospitality industry. Most recently, she served over 1,300 Corporate, Association and agency partner accounts as the Vice President of U.S. and Canada Global Sales at Marriott. During her time at Marriott, she also held leadership roles in brand, distribution services and global procurement, guiding her teams to best support customers through a variety of major internal and external changes, including the 2020 pandemic.
This experience has made Doreen a stronger advocate for her customers, a natural leader in taking her team to new heights, and a prominent figure in the travel industry. She frequently speaks on thought-leadership panels and participates in a variety of industry related organizations. Most recently, she was a member of the foundation board for Meetings Professional International (MPI), the board of directors of AMC Institute, the editorial board for Smart Meetings magazine. She currently serves on the Business Travel News board and is an Allied Leadership Council member for the Global Business Travel Association (GBTA)