- EACA Effie Conference Day (Morning)
Phil Thomas•Mark Brennan•Karen Owen•Vera Sidlova•Bertille ToledanoLocation: Concert Noble, Rue d'Arlon 82, 1040 Brussels
- Welcome Coffee
- Key Note - Phil Thomas
- Mark Brennan - Creativity in the Age of AI
- Vera Sídlová - Creative connections: How Effie Europe winners connect with audiences to drive success
- Bertille Toledano - BETC
- Karen Owen - Creativity in the Age of Effectiveness
- A Showcase of Ideas that Work: "Sardinian Soul" campaign for Ichnusa, presented by Le Pub Italy
Phil Thomas
CEO of Ascential
Mark Brennan
Marketing Lead at Allianz Ireland
Karen Owen
CMO at LIPTON Teas & Infusions
Vera Sidlova
Global Creative Thought Leadership Director of Kantar
Bertille Toledano
President at BETC
- Care Awards & Lunch
Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels
The ACT Care Awards celebrate outstanding campaigns that promote Care for People and the Environment. Join us at the Celebration Luncheon to discover the 2024 winners, revealed during this special event organised with EACA and supported by Euronews, Havas, Adforum, IAA France, Accor, Eurostar.
Join us for this inspiring celebration !
- Christian de la Villehuchet, Global Chief Integration Officer, Havas Group President of EACA
- Pascal Cubb, President of IAA France
- Caroline de Tauriac – Strategic Partnership Director, Euronews & Africanews – Jury Member
- Philippe Paget, CEO AdForum
- Dirk von Holleben – Adviser for Corporate Campaigns, European Commission – Jury President
-Tamara Daltroff – CEO, EACA – Jury Member Link to the photos : https://drive.google.com/drive/folders/11l51s9cmgpfbyQi2Klcy0ibwglIsR3DO?usp=sharing - EACA Effie Conference Day (Afternoon)
Eric Benoist•Natalie GruisLocation: Concert Noble, Rue d'Arlon 82, 1040 Brussels
- Natalie Gruis - How AI can achieve effectiveness through creativity
- A Showcase of Ideas that Work: "Effie Winner Case II "Sweden (not Switzerland)" campaign for Visit Sweden, presented by Forsman & Bodenfors
- Eric Benoist - Creativity in the Age of Experience and Culture
- Google - Creativity, Efectiveness & AI
- A Showcase of Ideas that Work: "Effie Winner Case III "A Piece of Me" campaign for KPN, presented by denstu creative
Eric Benoist
CMO at Pernod Ricard
Natalie Gruis
CSO at TBWA Amsterdam
- Effie Awards Gala
Location: Concert Noble, Rue d'Arlon 82, 1040 Brussels