All participants in the MSK Marketers Conference in Mombasa will register and check-in by paying the conference fee of 50,000 Kenya Shillings.
Welcome Address
Edward Oswe - MSK Chief Executive Officer
Conference Inauguration Charles Kariuki
Charles Kariuki - MSK Chairman
Charles Kariuki
MSK Chairman/MD AAR Healthcare Kenya Ltd
SESSION 1: DIGITAL MARKETING Dr Nik Eberl•Achieng’ Butler•Moses Kemibaro
Session introduction and Speaker welcome - Moderator
Presentation
Track 1. How to Grow Your Business on LinkedIn (Dr Nik Eberl)
Time - 20 minutes
Track 2. Digital is the future of marketing - (Moses Kemibaro)
Time - 15 Minutes
Track 3. The Digital Brand - What's Your Story (Achieng Butler)
Time - 15 Minutes
Q&A of all Speakers - Moderator
Dr Nik Eberl
Founder and Executive Chair of The Future Leader Forum
Achieng’ Butler
Founder and CEO of Digital Beehive
Moses Kemibaro
Founder & CEO of Dotsavvy
HEALTH BREAK
Morning Tea and snacks
SESSION 2: CONTENT & BUSINESS TRANSFORMATION Rehema Chege•Michael Musembi
Track 1. Content & Business Transformation (We Have a team from Ogilvy Africa)
Speaking Time - 20 Minutes each Q&A of all Speakers - Moderator Time - 15 minutes
Rehema Chege
Digital Project lead at Ogilvy Africa
Michael Musembi
Creative Director - Digital of Ogilvy Africa
SESSION 3: PROGRESSIVE PORTRAYAL IN ADVERTISING, MEDIA AND ENTERTAINMENT Anne Joy Michira•Nadia Favre•Egle Ri
PROGRESSIVE PORTRAYAL IN ADVERTISING, MEDIA AND ENTERTAINMENT Time: 30 Minutes
Anne Joy Michira
Ag Marketing & Innovation Director of EAST AFRICA, EABL | DIAGEO
Nadia Favre
Capital FM
Egle Ri
Region Director EMEA of Eskimi
Photo Session and Networking
Conference attendees group photo and networking
SESSION 4: MARKETERS DRAFT BILL DELIBERATIONS
HEALTH BREAK
Lunch
SESSION 5: BRAND INNOVATION Manish Sardana•Carolyne Kendi•John Walter Mwanthi•Tom Nyagare
Session introduction and Speaker welcome - Moderator
Track 1. Resilience & Reinvention - Overcoming hardships and challenges – Motivational Stories and Techniques (Manish Sardana) Embracing Change & Transformation of a brand (Carolyne Kendi) Track 2. Out of home advertising - new trends (John Mwanthi) Track 3. Online brand abuse: what every marketer MUST know (Tom Nyagare)
Speaking Time - 15 minutes each
Q&A of all Speakers Time - 15 minutes
Manish Sardana
Entrepreneur at craydel.com
Carolyne Kendi
Head of Brand & Marketing Communications at Safaricom PLC
John Walter Mwanthi
Founder and CEO of Walt & Walt OOH
Tom Nyagare
Principal IP consultant at Thinkly IP
MSK PODCAST LAUNCH Charles Kariuki
MSK Podcast Season One Launch
Charles Kariuki
MSK Chairman/MD AAR Healthcare Kenya Ltd
KEYNOTE SPEAKER Graham Robertson
How to create a brand your consumers will love
Graham Robertson
Founder and CMO at Brands Inc and Author of the Beloved Brands playbook
Registration
All participants in the MSK Marketers Conference in Mombasa will register and check-in by paying the conference fee of 50,000 Kenya Shillings.
Welcome Address / Day 1 Recap
Thrity Engineer Conference Chair
Keynote speaker • Day 2 Ian Hatton
Ian Hatton
Driven by innovation, Ian Hatton curated a successful IT career - that saw him in a senior marketing leadership role at Microsoft South Africa. In 2002, his fascination with people and leadership led him to reinvent himself as a facilitator, speaker, and writer, resulting in grooming thousands of business leaders in over 80 countries. An expert in authentic connection, Ian's unique style assists people to understand, influence, and succeed beyond just the numbers. As the creator of Morpheus Genius and Lead Like Morpheus, he is a leading authority on truest self-discovery. Also known as Morpheus, he empowers conscious leadership and sustainable influence.
Session introduction and Speaker welcome - Moderator
Track 1. Create Empathy: Driven Content to Bridge the Authenticity Gap and telling consistent stories across all sales and marketing interactions (Angela Mwrigi) Speaking Time – 15 minutes Track 2. Marketing - is it an art or a science Debate with marketers putting forward their thoughts then audience votes who put forward the most compelling argument (MC) Debate Time – 30 minutes Q&A of all Speakers Time - 15 minutes
Paul Mwirigi Muriungi
Founder & Managing Director of Capital One Group
Coach Timothy Oriedo
Founder & CEO of Predictive Analytics Lab
SESSION 7: STRATEGIC LEADERSHIP Anne Joy Michira•Topyster Muga•Silvia Tonui•Weslene Orwoba
Session introduction and Speaker welcome - Moderator
Track 1. Post Covid-19 Leadership: The Role of Marketing Leaders post COVID-19 - (Anne Joy)
Track 2. Mentoring and advisory (Topyster Muga)
Track 3. Women in marketing - is it a woman's profession? (Silvia Tonui and Wesline Orwoba)
Speaking Time - 15 Minutes each
Q&A of all Speakers - Moderator Time - 15 minutes
Anne Joy Michira
Ag Marketing & Innovation Director of EAST AFRICA, EABL | DIAGEO
Topyster Muga
Founder and CEO of Prosper Innovations
Silvia Tonui
Project Manager Consultant
Weslene Orwoba
SESSION 7: LEADERSHIP MASTERCLASS Dr. Martin Oduor Otieno, CBS
Session introduction and Speaker welcome - Moderator
Track 1. Leadership insights
Speaking Time - 45 minutes
Q&A of all Speakers - Moderator Time - 15 minutes
Dr. Martin Oduor Otieno, CBS
Founder of The Leadership Group
HEALTHBREAK
Lunch
SESSION 8: INDUSTRY INSIGHTS: HI ADVERTISING SPEND REPORT & BATTLE OF THE BRANDS REPORT Enock Mokaya•Francis Gachagua
Track 1. 2021 HI Advertising spend report (Enock Mokaya) Track 2. 2021 Battle of the Brands Report (Francis Gachagua)
Enock Mokaya
Senior Researcher at Reelanalytics
Francis Gachagua
CEO of OnePulse Kenya
SESSION 9: BUILT FOR DIGITAL PURPOSE: PANEL Linda Bonyo•Dr. Kuthea Nguti•Dr Tim Kiruhi•Susan Makau•Dr. Peter M. Mwencha
Session introduction and Speakers welcome - Moderator
Track 1. Data Protection and Privacy - why must marketers pay attention (Linda Bonyo) Speaking Time - 15 Minutes Track 2. Marketing and Ethics (Dr. Tim Kirui and Susan Makau) Speaking Time - 20 Minutes Track 3: Marketing and academia - how to close the skills gap Students and lecturers) (Dr. Kuthea Nguti and Dr. Peter Mwencha) Speaking Time - 20 Minutes
Q&A of all Speakers - Moderator Time - 15 minutes
Linda Bonyo
CEO & Founder of The Lawyers Hub
Dr. Kuthea Nguti
Faculty member at Strathmore University Business School
Dr Tim Kiruhi
Vice Chancellor at International leadership University
Susan Makau
Co-Founder and CEO of International School of Advertising
Dr. Peter M. Mwencha
Assistant Professor at American International University
END OF DAY 2
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