The Sole Folks Vendor College will prepare Black vendors to increase earnings and capacity, thereby contributing even more to the city's economy.

Expected programs and opportunities for Food and Product Vendors joining the Sole Folks Vendor College:

• Permits and Licenses: Navigating the legal requirements and processes for obtaining necessary permits and licenses to operate as a food or product vendor in compliance with local regulations.
• General Business Guidance: Fundamental principles of business management, including business planning, budgeting, and inventory management.
• Legal Matters: Understanding contracts, liability, and legal protection for vendors, as well as guidelines for handling intellectual property and trademarks.
• Finance: Financial literacy, budgeting, and financial planning tailored to small-scale vendors to ensure sustainable and profitable operations.
• Technology Integration: Leveraging technology and digital tools to streamline operations, manage sales, and enhance customer engagement.
• Branding and Marketing: Developing a strong brand identity, crafting effective marketing strategies, and leveraging social media and other marketing channels for increased visibility.
• Partnerships and Collaborations: Exploring potential partnerships with local businesses, events, and organizations to expand reach and create mutually beneficial opportunities.
• Placement Strategies: Understanding market trends, location selection, and strategies for positioning products in the market effectively.
• Public Relations: Effective communication and public relations strategies to build positive relationships with customers, media, and the local community.
• Visual Merchandising: Learn effective product presentation and appeal to attract more customers and increase sales. Participants will learn how to curate their stalls effectively, avoiding clutter and presenting products in an inviting manner.
• Distribution and Profit: Learn how to connect with distribution channels and transition from road sales to retail stores, maximizing profits and expanding your business reach.
• Professional Courtesy and Coexistence: Learn about the importance of professional courtesy with brick and mortar stores, fostering positive relationships and fair practices for a thriving and inclusive marketplace. Includes rules and regulations development.