Apply now to become a Preferred Vendor at the West Adams Block Party on September 3rd.
Submit your application through the Sole Folks Vendor College portal, in partnership with Black Excellence Los Angeles.
All applicants will automatically be considered for upcoming festivals and block parties throughout South LA.
You'll also receive opportunities for funding, support and resources offered through the Sole Folks Vendor College
Do You Want To Take Your Business To The Next Level?
The Sole Folks Vendor College will prepare Black vendors to increase earnings and capacity, thereby contributing even more to the city's economy. Expected programs and opportunities for Food and Product Vendors joining the FREE Sole Folks Vendor College:
Permits and Licenses
General Business Guidance
Branding and Marketing
Partnerships and Collaborations
Distribution and Profit
Professional Courtesy and Coexistence
Sole Folks Vendor College
The Sole Folks Vendor College will prepare Black vendors to increase earnings and capacity, thereby contributing even more to the city's economy.
Expected programs and opportunities for Food and Product Vendors joining the Sole Folks Vendor College:
Permits and Licenses: Navigating the legal requirements and processes for obtaining necessary permits and licenses to operate as a food or product vendor in compliance with local regulations.
General Business Guidance: Fundamental principles of business management, including business planning, budgeting, and inventory management.
Legal Matters: Understanding contracts, liability, and legal protection for vendors, as well as guidelines for handling intellectual property and trademarks.
Finance: Financial literacy, budgeting, and financial planning tailored to small-scale vendors to ensure sustainable and profitable operations.
Technology Integration: Leveraging technology and digital tools to streamline operations, manage sales, and enhance customer engagement.
Branding and Marketing: Developing a strong brand identity, crafting effective marketing strategies, and leveraging social media and other marketing channels for increased visibility.
Partnerships and Collaborations: Exploring potential partnerships with local businesses, events, and organizations to expand reach and create mutually beneficial opportunities.
Placement Strategies: Understanding market trends, location selection, and strategies for positioning products in the market effectively.
Public Relations: Effective communication and public relations strategies to build positive relationships with customers, media, and the local community.
Visual Merchandising: Learn effective product presentation and appeal to attract more customers and increase sales. Participants will learn how to curate their stalls effectively, avoiding clutter and presenting products in an inviting manner.
Distribution and Profit: Learn how to connect with distribution channels and transition from road sales to retail stores, maximizing profits and expanding your business reach.
Professional Courtesy and Coexistence: Learn about the importance of professional courtesy with brick and mortar stores, fostering positive relationships and fair practices for a thriving and inclusive marketplace. Includes rules and regulations development.
Connect with 24 people attending this event
Sponsors and Partners
Sole Folks is a retail incubator program for young designers and artisans from underserved communities under the non profit Black Owned and Operated Community Land Trust 501(C)(3).
The mission is to create a space where minority businesses can learn about bringing their products to market. The facility is set up as a high end department store and pop up bistro that sells participants goods. To the naked eye it’s a retail store but behind the scenes it’s a campus equipped with a classroom.
The Sole Folks Lab is geared to millennial entrepreneurs ages 16-25 years old.The 12 week program will include 36 strategy sessions led by visiting experts, group projects to facility collaboration and culminating pop up shows. Each residence will go through seven phases of product development :Sourcing, brand identity, preproduction, e-commerce marketing, preparing for launch, retail and community investment.
Our mission is to cultivate creative pursuits of underserved populations through a structure and supportive retail incubator program.