2025 Great Lakes Floral & Event Expo Ignite & Inspire | Great Lakes Floral Association on Glue Up

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Event Details

Ignite Your Passion at the 2025 Great Lakes Floral & Event Expo!

Calling all florists, event planners, and floral enthusiasts! The wait is over! Mark your calendars for the 2025 Great Lakes Floral & Event Expo (GLFEE), happening Friday, February 28th through Sunday, March 2nd at DeVos Place in Grand Rapids, Michigan.

This year's theme, "Ignite & Inspire: Rekindle Your Floral Flame!" promises to be an event filled with inspiration, education, and opportunity. Whether you're a seasoned professional or just starting out, the GLFEE has something for everyone.

Don't miss this incredible opportunity to learn, connect, and be inspired. Register now to secure your spot at the 2025 Great Lakes Floral & Event Expo!

Explore the sessions and register to attend today!

Let's light those floral flames!

Samantha Belonga

St. Igance In Bloom

St.Ignace, MI

2025 GLFEE Chair

Feb 28, 2025 to Mar 2, 2025 (EST)

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DeVos Place
303 Monroe Avenue NW
Grand Rapids, Michigan
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Agenda

Secchia Foyer A
8:00 AM - 7:00 PMRegistration Desk Open
Visit the Registration Desk upon your arrival to check in, pick up your registration packet and make reserve your seat / table for the Saturday night banquet.
Secchia Foyer B
3:00 PM - 5:30 PMDesign Contest Registration
Sponsored by CalFlowers, FloraCraft & the Great Lakes Floral Foundation
Design Contest
Location: Secchia Foyer

Please make sure to download the Design Contest Pack and submit it prior to the GLFEE.

Visit the Design Contest Page for full details and contest information including; division qualification, wholesale price list guidelines, cost card, rules & regulations and more.

Bring Your Tools.
2025 Design Contest Packet FINAL.pdf
River Overlook A (Fri)
9:00 AM - 4:30 PMInteractive Hands-On Workshop & Business Session Buying and Merchandising for Profitable Flower Shops
Presenter:
Doug Bates AIFD, CF, CFD

Presenter:
Kelsey Thompson AIFD, CFD

Sponsored by Flower Shop Network
Business Session
Location: River Overlook A/B

Join us for a full-day educational experience designed to empower shop owners and floral designers with strategic buying and merchandising techniques.

During the morning session, attendees will explore systems to streamline profitable planning, buying, and inventory, followed by hands-on activities to create inspiring displays and designs. Learn the art (and science) of store layout and displays.

Afterward, enjoy a flower shop tour and progressive luncheon around Grand Rapids, Michigan, where you’ll see merchandising and color story strategies in action at 3 local shops, Ball Park Floral, Eastern Floral & Kennedy’s Floral. Walk away with practical tips, digital resources, and a fresh perspective on inventory planning and store setup.

This session runs 9am – 4:30pm; a computer or tablet is optional.
*Bring Your Tools.
Doug Bates AIFD, CF, CFD
Owner/Designer at Designs by Vogt's
Kelsey Thompson AIFD
Owner/Designer at KT Bloom Inc
6:00 PM - 8:00 PMHands-On Workshop The Art of the Whimsical Wedding
Presenter:
Stefanie Rutherford CF, CFD

Sponsored by DWF
Hands-On Workshop
Location: River Overlook A

Unleash Your Inner Floral Artist with Stefanie Rutherford!

Learn the secrets to creating stunning, whimsical floral designs with renowned wedding designer and Fresh Coast Floral Co. owner, Stefanie Rutherford CF CFD.

In this immersive workshop, Stefanie will guide you through her signature techniques for crafting breathtaking bouquets and centerpieces that are bursting with movement, dimension, and texture. Get hands-on experience and discover how to bring your own wild and airy floral visions to life.

* Additional Fees Apply, Bring Your Tools.
Stefanie Rutherford CF
Owner/Designer at Fresh Coast Floral Co.
River Overlook B (Fri)
6:30 PM - 8:00 PMHands-On Workshop: Inspire to Be a Certified Florist
Presenter:
Cindy Hall AIFD, CF, CFD

Presenter:
Jedidah Daddow CF

Sponsored by Great Lakes Floral Foundation
Location: River Overlook B

Are you interested in becoming a Certified Florist (CF)? Or perhaps you already have a CF manual but still need to take the practical exam? This class is designed to prepare you for the hands-on portion of the CF test.

You’ll learn essential techniques like vase arrangement mechanics, wire and tape corsage construction, and floral design in foam. Additionally, we’ll review wedding bouquet and glued wrist corsage design, both of which are part of the practical exam.

Whether you’re a budding florist or a seasoned professional, this class is a must to ensure your floral designs are beautiful and long-lasting.

* Additional Fees Apply, Bring Your Tools.
Cindy Hall AIFD, CF, CFD
Owner/Designer at Four Seasons Florist
Jedidiah Daddow
Owner/Designer at Floral Designs, Inc.
River Overlook C (Fri)
7:00 PM - 8:00 PMHands-On FFA Student Prep: Inspiring Unique Mask Decorating
Presenter:
Laurie Williams

Presenter:
Steve Chase

Sponsored by: DWF
Hands On Session
Location: River Overlook C

Transform your mask into a floral masterpiece! Learn to create stunning designs with fresh flowers, greenery, gems, and accessories. Unleash your creativity and discover the magic of floral mask art.
*Bring Your Tools
Laurie Williams
Designer at St. Ignace In Bloom
Steve Chase
Designer at St. Ignace In Bloom
River Overlook Foyer
8:00 PM - 10:00 PMMix and Mingle at Club Inspiration
Social Session
Sponsored by: Mayesh
Location: River Overlook Foyer

Mix and mingle with fellow GLFEE attendees from 8:00pm – 10:00pm.

We’ll have fun and games accompanied by a playlist that will get your heart and soul pumping.

They’ll be chances to win a drink from the cash bar all while enjoying some delicious pizza and creating new connections!
Secchia Foyer A
7:30 AM - 5:00 PMRegistration Desk Open
Visit the Registration Desk upon your arrival to check in, pick up your registration packet and make reserve your seat / table for the Saturday night banquet.
Secchia Foyer B
7:30 AM - 9:30 PMDesign Contest Viewing Open
Sponsored by CalFlowers, FloraCraft & the Great Lakes Floral Foundation
River Overlook A (Sat)
8:00 AM - 10:00 AMHands-On Workshop Inspired Sustainable Wedding Bouquets
Presenter:
Gina Thresher AIFD, CFD, EMC, IMF

Sponsored by BloomNet
Hands-On Workshop
Location: River Overlook A

This hands-on class will be focused on creating sustainable wedding bouquets. You’ll learn eco-friendly techniques and best practices. Gina will guide you through the process of creating beautiful bouquets while emphasizing sustainability.

Participants will explore various design styles while focusing on minimizing environmental impact.

* Additional Fees Apply, Bring Your Tools.
Gina Thresher AIFD, CFD, EMC, IMF
Owner/Designer at From The Ground Up Floral
River Overlook B (Sat)
8:00 AM - 10:00 AMHands-On Workshop So Fetch (Floral Accessories Workshop)
Presenter:
Grace Morrow CF

Presenter:
Kymbra Tucker CF

Sponsored by: Mayesh
Hands-On Workshop
Location: River Overlook B

Get ready to ditch the pink and embrace your inner flower child, because this workshop is SO FETCH!

Calling all Plastics (and those who secretly wish they were 😉)! Join us for a floral design workshop inspired by the iconic style of “Mean Girls.” We’ll swap those scrunchies for shears and learn to create totally fetch corsages, nosegays, and pocket squares that would even make Regina George jealous.

Think bold, edgy, and a little bit dramatic – just like your favorite Plastics. Our expert instructors will guide you through the techniques, and you’ll leave with a set of floral accessories that are sure to make a statement.

On Wednesdays, we wear pink… but on Saturday, March 1, we make flowers!

Space is limited, so grab your spot before it’s gone!

* Additional Fees Apply, Bring Your Tools.
Grace Morrow CF
Designer at Banner Flower House
Kymbra Tucker CF
Designer at Banner Flower House
River Overlook C (Sat)
8:00 AM - 10:00 AMHands-On Workshop Serpentine Serenity: A Celebration of Life Workshop
Presenter:
Dondi Richardson CF

Sponsored by FloraCraft
Hands-On Workshop
Location: River Overlook C

Join FloraCraft senior designer, Dondi Richardson, CF, to learn how to incorporate fresh and permanent botanicals with a nod toward the trend of Celebrations of Life without a casket. You will get to create a tablescape that evokes an emotional depth which can be personalized to express honor and love for the deceased. With modern commemorations such as this, the focus shifts from traditional mourning to a celebration of life, memories, and legacy.

* Additional Fees Apply, Bring Your Tools.
Dondi Richardson CF
Designer at FloraCraft Corporation
River Overlook E (Sat)
10:30 AM - 11:30 AMBusiness Session – Repeats On Sunday at 1:00pm Building Your Dream Team: The Blueprint for Success and Scalability
Presenter:
Brandee Gaar

Sponsored by Details Flowers Software & Great Lakes Floral Foundation
Business Session
Location: River Overlook E

Behind every successful business is a dream team that makes it all happen. But how do you find, nurture, and lead the right people to help your business thrive? This presentation is your guide to building a high-performing team that aligns with your vision, supports your goals, and drives your success.

In this session, you’ll learn how to:

Identify the key roles you need to scale your business effectively.
Attract top talent that fits your company culture and values.
Delegate with confidence and create systems that empower your team to excel.
Lead with clarity, fostering collaboration and accountability to achieve big results.
Why Attend?
This presentation is designed for entrepreneurs and business leaders ready to stop doing it all themselves and start building a team that propels their business forward. Whether you’re hiring your first team member or scaling a growing business, you’ll walk away with actionable strategies and fresh perspectives to transform your team into your business’s greatest asset.

Don’t miss this chance to unlock the secrets to building a team that helps you achieve your dreams while freeing up your time to focus on what matters most.
Brandee Gaar
CEO of The Wedding Pro
1:00 PM - 2:00 PMBusiness Session Eco-Engagement: Leveraging Sustainability to Drive Floral Sales
Presenter:
Renato Sogueco AAF, PFCI

Presenter:
Eric Black

Sponsored by BloomNet & Syndicate Sales
Business Session
Location: River Overlook E

In today’s marketplace, consumers are increasingly making purchasing decisions based on a business’s commitment to sustainability. Floral shops have a unique opportunity to connect with this conscientious consumer base.

In this session, we will explore effective, sustainable practices that align with eco-friendly values and enhance customer engagement. Are you communicating your sustainability efforts effectively?

Join us to uncover key insights from two recent studies funded by the Floral Marketing Fund in coordination with the American Floral Endowment, which reveal the evolving perspectives of both florists and consumers on sustainability, equipping you with the knowledge to enhance your shop’s appeal in a competitive market.
Eric Black
Director of Marketing at Syndicate Sales, Inc.
Renato Sogueco AAF, PFCI
VP Digital Strategy and Education at BloomNet
2:30 PM - 3:30 PMBusiness Session How to Make a Lasting Impression
Presenter:
Fayez Radwan

Sponsored by Great Lakes Floral Foundation
Business Session
Location: River Overlook E

When our conference comes to the Amway Grand Plaza, our attendees always take note of one particular bellman who knows how to create moments of delight and lasting impressions in their minds and hearts.

We leave with a smile on our face and a moment of delight every time we engage with this bellman.

Fayez Radwan has agreed to share some of his secrets about customer service with us so that we might make a lasting impression in the minds and hearts of our customers. Attendees will learn:

What customer service really means as we engage with our customers.
How to create memorable moments as we serve our customers.
What is the payoff for our businesses as we engage in this level of service.
Fayez Hussein Radwan
Bellman at Amway Grand Plaza Hotel
4:00 PM - 5:00 PMBusiness Session – Repeats Sunday at 9:30am Assume the Sale: Perfecting Consultations That Close Every Time
Presenter:
Brandee Gaar

Sponsored by Details Flowers Software & Great Lakes Floral Foundation
Business Session
Location: River Overlook E

In this workshop, you’ll learn a proven, step-by-step method to assume the sale with confidence and ease. Say goodbye to awkward sales pitches and hello to authentic, results-driven consultations that build trust and close deals.

Discover how to structure your consultations for maximum impact, eliminate objections before they arise, and position yourself as the expert clients can’t wait to work with. This session is packed with actionable strategies, real-world examples, and practical tools you can implement immediately.

Why Attend?

Learn how to confidently guide potential clients to a “yes” without feeling pushy or salesy.
Master the mindset and tactics to close more deals while maintaining authenticity.
Gain exclusive insights into a sales method that simplifies the process and delivers results.
If you’re ready to boost your booking rate and walk away with a system you can use for every consultation, this workshop is a must-attend!
Brandee Gaar
CEO of The Wedding Pro
River Overlook F (Sat)
10:30 AM - 11:30 AMBusiness Session – Repeats On Sunday at 1:00pm Building a Brand Through Customer Service
Presenter:
Derrick Myers CPA, CFP

Sponsored by Crockett, Myers & Associates
Business Session
Location: River Overlook F

Transform Your Customers into Raving Fans!

Want to create customers who can’t stop singing your praises?

Join us for this power-packed hour where we’ll unlock the secrets to delivering “Knock Your Socks Off” customer service. We’ll explore proven strategies and techniques that will not only exceed expectations but also build lasting loyalty.

In this session you’ll discover how to:

Create memorable experiences: Go above and beyond to leave a lasting impression.
Build genuine connections: Foster relationships that turn customers into advocates.
Handle challenges with grace: Turn difficult situations into opportunities to shine.
Cultivate a customer-centric culture: Inspire your team to prioritize customer satisfaction.
Turn one-time buyers into lifelong fans!
Derrick Myers CPA, CFA
President at Crockett, Myers & Associates
Steelcase Ballroom A (Sat)
9:00 AM - 9:30 AMMain Stage Design Show Cracking the Code of Floral Certifications
Presenter:
Amber Kirkland AIFD, CF, CFD

Presenter:
Jerome Raska AAF, AIFD, CF. CFD, PFCI

Presenter:
Amanda Rosencrantz CF

Sponsored by: Great Lakes Floral Foundation
Main Stage Design Show
Location: Steelcase Ballroom A

Curious about what AIFD, CFD, CF, PFCI, EMC, PFDE, and AAF stand for and how they can elevate your career? Join us for Alphabet Soup, an interactive Jeopardy-style workshop where we’ll decode these prestigious floral designations.

Perfect for both seasoned professionals and aspiring florists, this session combines fun, education, and inspiration to help you navigate the path to floral excellence. Don’t miss it!
Amber Kirkland AIFD, CF, CFD
Lead Event Stylist at The Velvet Touch Events
Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI
Owner/Designer at JRDesigns
Amanda Rosencrantz CF
Designer at Beautiful Blooms by Jen
9:30 AM - 10:00 AMMain Stage Panel Show Certified Florist (CF) Tips and Tricks Panel show
Presenter:
Amber Kirkland AIFD, CF, CFD

Presenter:
Jerome Raska AAF, AIFD, CF. CFD, PFCI

Presenter:
Alice Waterous AIFD, CF, CFD, PFCI

Sponsored by Great Lakes Floral Foundation
Main Stage Panel Show
Location: Steelcase Ballroom A

Become a More Efficient and Profitable Florist!

This session is packed with tried-and-true tips and tricks from Certified Florists (CF) to streamline your floral business.

Learn how to:

Design Faster: Master time-saving techniques without sacrificing quality.
Optimize Your Office: Improve organization and communication for smoother workflows.
Reduce Customer Complaints: Implement strategies for increased customer satisfaction.
Elevate your skills and your bottom line!

All tips show will be available for download on the Certified Florist website for future reference.
Amber Kirkland AIFD, CF, CFD
Lead Event Stylist at The Velvet Touch Events
Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI
Owner/Designer at JRDesigns
Alice Waterous, AIFD, CF, CFD, PFCI
Consultant/Designer
10:15 AM - 11:00 AMMain Stage Design Show Designer of the Year Run Off!
Presenter:
Jerome Raska AAF, AIFD, CF. CFD, PFCI

Sponsored by CalFlowers & FloraCraft
Main Stage Design Show
Location: Steelcase Ballroom A

One of the most exciting events at the Expo is the Designer of the Year contest.

Five outstanding floral designers from the Professional Division will compete for the title using identical materials. A distinguished panel of judges will choose the winner who will be announced at the banquet on Saturday night.

Be sure to attend, cheer on your favorite, and be inspired by the fabulous design work.
Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI
Owner/Designer at JRDesigns
11:30 AM - 12:30 PMMain Stage Show: Triple Play Container Twist “One Vase Three Visions”
Presented by: Helen Miller AIFD, CF, CFD, PFCI
Sponsored by: Teleflora

Join Helen and two local shop designers as they transform a simple container into three stunning arrangements. Discover their creative interpretations, inspirations, and techniques. Learn from their expertise and gain fresh ideas for your own floral designs. This workshop is perfect for anyone seeking inspiration and new perspectives.
Helen Miller, AIFD, CF, CFD,PFCI
Owner/Designer at Flowers & Such
1:00 PM - 2:00 PMMain Stage Design Show A Touch of Solace: Elevating Sympathy Expressions
Presenter:
Neville MacKay CAFA, PFCI

Sponsored by Smithers Oasis
Main Stage Design Show
Location: Steelcase Ballroom A

Join us for an inspiring and heartfelt presentation with the renowned Neville MacKay CAFA, PFCI from Nova Scotia. With his signature charm and expertise, Neville will guide you through creative approaches to sympathy arrangements and offerings.

This main stage program featuring products from Smithers-Oasis, is designed to help you craft meaningful tributes that resonate deeply with your clients during life’s most tender moments.

Discover how to balance artistry and compassion, ensuring your sympathy designs leave a lasting impact.
Neville MacKay CAFA, PFCI, WFC
Owner/Designer at My Mother's Bloomers
2:30 PM - 3:30 PMMain Stage Show: Destination Weddings
Presented by: Edward Smith
Sponsored by: FloristWare
Steelcase Ballroom A

Why not have your destination wedding right here at home? Transform your space into a tropical paradise with an array of vibrant flowers and lush foliage. We'llhelpyoucreatestunningbridalbouquets,centerpieces,altar arrangements, and more, bringing the essence of the tropics to your special day.
Edward Smith
Owner/Designer at Three by Design LLC
4:00 PM - 5:00 PMMain Stage Show: Modern Wedding & Event Design: Rooted in Sustainability
Presenter:
Kelly Shore

Sponsored by Syndicate Sales
Business Session
Location: Steelcase Ballroom A

Join Kelly Shore of The Floral Source and Petals by the Shore as she shares her story from retail florals to event florals and how she transitioned to foam-free design and sourcing American grown products. She will share how to sell seasonality and origin to your retail and event customers with ease and success.

Kelly will also demonstrate, using the latest in domestically produced products, a seasonal tablescape with locally grown products from Michigan growers and Floral Source partnering farms.
Kelly Shore
Owner/Designer at The Floral Source
7:00 PM - 9:30 PMRecognition Banquet
Presenter:
Jackie Lacey
AAF, AIFD, CFD, FSMD, PFCI
Sponsored by American Floral Endowment
Social Session
Location: Steelcase Ballroom A

Get fired up at GLFEE’s “Ignite & Inspire” recognition and awards banquet dinner. Light a fire and join us for networking, industry awards, CF inductions, and a delicious dinner celebration. RSVP to be captivated by the heat all while being inspired by the beauty as the flowers take center stage.

Making Sense of Sustainability: How Sustainabloom Can Help

Sustainability has emerged as a crucial topic in today’s world, and now is the perfect time to enhance and expand your sustainable practices. In this keynote session, we will explore the innovative resources, research, and industry stories shared through the American Floral Endowment’s Sustainabloom program. With a wealth of research-driven guides tailored for all segments of the floral industry, Sustainabloom delves into industry-specific topics that address the three pillars of sustainability: environmental, social, and economic. Join us to discover how you can actively participate in this vital movement and take meaningful steps on your sustainability journey. Let’s cultivate a greener future together!

Extra Fee Applies. See registration desk to reserve your table/ seat.
Jackie Lacey, AAF, AIFD, CFD, FSMD, PFCI
Steelcase Ballroom B (Sat)
10:00 AM - 4:30 PMTrade Show Opens
Trade Show
Location: Steelcase Ballroom B

Where connections are made and relationships blossom!

The GLFEE Trade Show is the largest and best regional floral expo, connecting you with top vendors and fostering valuable relationships.

Discover new companies and the latest in fresh varieties, hard goods, and services. Reconnect with existing suppliers, provide feedback, and explore innovative solutions.

Enjoy exclusive show floor discounts and special offers to maximize your budget. Participate in the exciting passport contest and giveaways for a chance to win incredible prizes.
6:00 PM - 6:45 PMRecognition Reception
Social Session
Location: Steelcase Ballroom B

Join us for a pre-Banquet reception! Enjoy drinks, cheese, and crackers while networking with industry peers.

Plus, get a complimentary professional headshot from Lyle Kearns of Superior Images. Even if you hate having your picture taken, Lyle’s expertise will make the experience effortless and enjoyable.
Secchia Foyer A
7:30 AM - 5:00 PMRegistration Desk Open
Visit the Registration Desk upon your arrival to check in, pick up your registration packet.
Secchia Foyer B
7:30 AM - 2:30 PMDesign Contest Viewing Open
Sponsored by CalFlowers, FloraCraft & the Great Lakes Floral Foundation
River Overlook A (Sun)
8:00 AM - 10:00 AMHands-On Workshop Attainable, Sustainable Floral Design
Presenter:
Kelly Shore

Sponsored by Syndicate Sales
Hands-On Workshop
Location: River Overlook A

Join Kelly Shore in a hands-on workshop on how to create seasonal garden styled centerpieces and arrangements for retail or events using American grown flowers, including attainable Michigan product, using the latest in domestically produced mechanics and containers.

* Additional Fees Apply, Bring Your Tools.
Kelly Shore
Owner/Designer at The Floral Source
River Overlook B (Sun)
8:00 AM - 10:00 AMHands-On Workshop Embracing Memories: Crafting Cremation Memorial Designs
Presenter:
Neville MacKay CAFA, PFCI

Sponsored by Smithers Oasis
Hands-On Workshop
Location: River Overlook B

Extend the inspiration from Neville MacKay’s main stage presentation with this immersive, hands-on workshop. In this class, you’ll create a personalized cremation memorial piece that beautifully balances elegance and meaning. Guided by expert techniques, you’ll explore creative ways to incorporate urns, keepsakes, or mementos into floral designs that offer comfort and celebrate life.

This design will be yours to take home, providing a tangible reminder of how artistry and compassion can unite to honor cherished memories. Perfect for florists looking to expand their sympathy offerings with heartfelt and timeless designs.

* Additional Fees Apply, Bring Your Tools.
Neville MacKay CAFA, PFCI, WFC
Owner/Designer at My Mother's Bloomers
River Overlook C (Sun)
8:00 AM - 10:00 AMHands-On Workshop Destination Wedding Bouquets
Presenter:
Edward Smith

Sponsored by Floristware
Hands-On Workshop
Location: River Overlook C

Escape to Paradise with a Tropical Bridal Bouquet

Say “I do” to a bouquet that transports you and your guests to an island paradise. Imagine vibrant orchids, lush greenery, and exotic blooms, all artfully arranged to create a stunning masterpiece that captures the essence of the tropics.

Let us design a bridal bouquet that embodies your dream destination wedding, bringing the beauty and romance of the islands to your special day.

* Additional Fees Apply, Bring Your Tools.
Edward Smith
Owner/Designer at Three by Design LLC
River Overlook E (Sun)
9:30 AM - 10:30 AMBusiness Session – Also Saturday at 4:00pm Assume the Sale: Perfecting Consultations That Close Every Time
Presenter:
Brandee Gaar

Sponsored by Details Flower Software & Great Lakes Floral Foundation
Business Session
Location: River Overlook E

In this workshop, you’ll learn a proven, step-by-step method to assume the sale with confidence and ease. Say goodbye to awkward sales pitches and hello to authentic, results-driven consultations that build trust and close deals.

Discover how to structure your consultations for maximum impact, eliminate objections before they arise, and position yourself as the expert clients can’t wait to work with. This session is packed with actionable strategies, real-world examples, and practical tools you can implement immediately.

Why Attend?

Learn how to confidently guide potential clients to a “yes” without feeling pushy or salesy.
Master the mindset and tactics to close more deals while maintaining authenticity.
Gain exclusive insights into a sales method that simplifies the process and delivers results.
If you’re ready to boost your booking rate and walk away with a system you can use for every consultation, this workshop is a must-attend!
Brandee Gaar
CEO of The Wedding Pro
1:00 PM - 2:00 PMBusiness Session – Also Saturday at 10:30am Building Your Dream Team: The Blueprint for Success and Scalability
Presenter:
Brandee Gaar

Sponsored by Details Flower Software & Great Lakes Floral Foundation

Business Session
Location: River Overlook E

Behind every successful business is a dream team that makes it all happen. But how do you find, nurture, and lead the right people to help your business thrive? This presentation is your guide to building a high-performing team that aligns with your vision, supports your goals, and drives your success.

In this session, you’ll learn how to:

Identify the key roles you need to scale your business effectively.
Attract top talent that fits your company culture and values.
Delegate with confidence and create systems that empower your team to excel.
Lead with clarity, fostering collaboration and accountability to achieve big results.
Why Attend?
This presentation is designed for entrepreneurs and business leaders ready to stop doing it all themselves and start building a team that propels their business forward. Whether you’re hiring your first team member or scaling a growing business, you’ll walk away with actionable strategies and fresh perspectives to transform your team into your business’s greatest asset.

Don’t miss this chance to unlock the secrets to building a team that helps you achieve your dreams while freeing up your time to focus on what matters most.
Brandee Gaar
CEO of The Wedding Pro
2:30 PM - 3:30 PMBusiness Session Optimizing Floral Delivery-Shop Driver vs Delivery Service Providers
Moderator:
Renato Sogueco AAF

Sponsored by BloomNet
Business Session
Location: River Overlook E

This session focuses on the critical decision florists face when choosing between using in-house shop drivers versus third-party delivery service providers (DSPs) such as Uber, Roadie, and DoorDash. With the rise of gig economy platforms, many florists are reevaluating their delivery logistics to balance cost, reliability, and customer experience.

The discussion will delve into the benefits and challenges of both delivery methods, offering florists practical insights to streamline operations. A panel of florists who have transitioned to DSPs will share their experiences, including the impact on their business efficiency and customer satisfaction.
Renato Sogueco AAF, PFCI
VP Digital Strategy and Education at BloomNet
River Overlook F (Sun)
9:30 AM - 10:30 AMBusiness Session Cash In on Collaborative Classes
Presenter:
Jennifer Linehan AIFD, CF, CFD

Sponsored by Beautiful Blooms By Jen
Business Session
Location: River Overlook F

Are you looking to expand your business, grow your client base, and increase your revenue? Join us for an insightful session on how to collaborate effectively with local businesses to host profitable floral design classes.

Learn from Jen, how to leverage partnerships to create unique, engaging workshops that attract new customers and generate more sales.

We’ll cover practical tips on selecting the right partners, designing collaborative events that showcase your skills, and using joint marketing efforts to maximize exposure.
Jen Linehan AIFD, CF, CFD
Owner/Designer at Beautiful Blooms by Jen
1:00 PM - 2:00 PMBusiness Session – Also Saturday at 10:30am Building a Brand Through Customer Service
Presenter:
Derrick Myers CPA, CFP

Sponsored by Crockett, Myers & Associates
Main Stage Design Show
Location: Steelcase Ballroom A

Transform Your Customers into Raving Fans!

Want to create customers who can’t stop singing your praises?

Join us for this power-packed hour where we’ll unlock the secrets to delivering “Knock Your Socks Off” customer service. We’ll explore proven strategies and techniques that will not only exceed expectations but also build lasting loyalty.

In this session you’ll discover how to:

Create memorable experiences: Go above and beyond to leave a lasting impression.
Build genuine connections: Foster relationships that turn customers into advocates.
Handle challenges with grace: Turn difficult situations into opportunities to shine.
Cultivate a customer-centric culture: Inspire your team to prioritize customer satisfaction.
Turn one-time buyers into lifelong fans!
Derrick Myers CPA, CFA
President at Crockett, Myers & Associates
Steelcase Ballroom A (Sun)
10:00 AM - 11:00 AMMain Stage Design Show Inspiring , Sustainability in Wedding Designs
Presenter:
Gina Thresher AIFD, CFD, EMC, IMF

Sponsored by BloomNet
Main Stage Design Show
Location: Steelcase Ballroom A

Marketing sustainability in wedding design can attract eco-conscious couples and set your business apart.

Clearly communicate your sustainable sourcing, such as using local and seasonal flowers, eco-friendly materials, and waste reduction methods. Showcase these practices on your website and social media. Showing examples of sustainability in wedding design.
Gina Thresher AIFD, CFD, EMC, IMF
Owner/Designer at From The Ground Up Floral
12:00 PM - 12:45 PMSunday Luncheon Keynote State of the Industry: Where do we go from here!
Sponsored by: Crockett, Myers & Associates
Social Session
Location: Steelcase Ballroom A

This is a time for all of us to come together as an industry and share a meal. There is no charge for the luncheon as it is included in your registration to attend the Expo. During lunch you’ll hear from Association and Foundation leadership about what’s going on.

After taking a brief look at the last two years, Derrick will share his projections for 2025 and the industry outlook

Lunch is included in your registration.
Please check box on registration form if you plan to attend.
Derrick Myers CPA, CFA
President at Crockett, Myers & Associates
1:00 PM - 2:00 PMMain Stage Design Show Profitable Plants: Beyond the Basket and Bow
Presenter:
Samantha Bates, AIFD, CF, CFD

Sponsored by FTD

Main Stage Design Show
Location: Steelcase Ballroom A

A plant in a basket with a bow no more! Join Samantha Bates AIFD as she reinvents the classic plant arrangement, moving beyond the standard basket and bow to create captivating, profitable designs through thoughtful up-selling with both natural and crafted elements.

Discover strategies to elevate plant offerings in your shop with natural accents, creative containers, and unique man-made additions, all designed to increase sales and delight customers.
Samantha Bates AIFD, CF
Owner/Designer at Especially For You Floral
2:30 PM - 3:30 PMMain Stage Design Show Merchandising and Design Techniques for Boosting Sales
Presenter:
Kelsey Thompson AIFD, CFD

Presenter:
Doug Bates AIFD, CF, CFD

Sponsored by Flower Shop Network
Main Stage Design Show
Location: Steelcase Ballroom A

Don’t miss this dynamic stage show, where we’ll reveal proven strategies to maximize sales and make the most of your inventory.

Discover effective merchandising and design techniques, learn to confidently sell everything from fresh flowers to gifts and decor, and explore trends and color stories that captivate customers. With a focus on profitability and creativity, this presentation will inspire new ways to elevate your shop’s visual appeal and enhance the shopping experience.

Join us to learn practical tips that will transform your displays and drive sales!
Doug Bates AIFD, CF, CFD
Owner/Designer at Designs by Vogt's
Kelsey Thompson AIFD
Owner/Designer at KT Bloom Inc
Steelcase Ballroom B (Sun)
11:00 AM - 2:30 PMTrade Show Opens
Trade Show
Location: Steelcase Ballroom B

Where connections are made and relationships blossom!

The GLFEE Trade Show is the largest and best regional floral expo, connecting you with top vendors and fostering valuable relationships.

Discover new companies and the latest in fresh varieties, hard goods, and services. Reconnect with existing suppliers, provide feedback, and explore innovative solutions.

Enjoy exclusive show floor discounts and special offers to maximize your budget. Participate in the exciting passport contest and giveaways for a chance to win incredible prizes.

Speakers

Samantha Bates AIFD, CF
Owner/Designer at Especially For You Floral
Read Bio
Doug Bates AIFD, CF, CFD
Owner/Designer at Designs by Vogt's
Read Bio
Eric Black
Director of Marketing at Syndicate Sales, Inc.
Read Bio
Steve Chase
Designer at St. Ignace In Bloom
Read Bio
Jedidiah Daddow
Owner/Designer at Floral Designs, Inc.
Read Bio
Brandee Gaar
CEO of The Wedding Pro
Read Bio
Cindy Hall AIFD, CF, CFD
Owner/Designer at Four Seasons Florist
Read Bio
Fayez Hussein Radwan
Bellman at Amway Grand Plaza Hotel
Read Bio
Amber Kirkland AIFD, CF, CFD
Lead Event Stylist at The Velvet Touch Events
Read Bio
Jackie Lacey, AAF, AIFD, CFD, FSMD, PFCI
Read Bio
Jen Linehan AIFD, CF, CFD
Owner/Designer at Beautiful Blooms by Jen
Read Bio
Neville MacKay CAFA, PFCI, WFC
Owner/Designer at My Mother's Bloomers
Read Bio
Helen Miller, AIFD, CF, CFD,PFCI
Owner/Designer at Flowers & Such
Read Bio
Grace Morrow CF
Designer at Banner Flower House
Read Bio
Derrick Myers CPA, CFA
President at Crockett, Myers & Associates
Read Bio
Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI
Owner/Designer at JRDesigns
Read Bio
Dondi Richardson CF
Designer at FloraCraft Corporation
Read Bio
Amanda Rosencrantz CF
Designer at Beautiful Blooms by Jen
Read Bio
Stefanie Rutherford CF
Owner/Designer at Fresh Coast Floral Co.
Read Bio
Kelly Shore
Owner/Designer at The Floral Source
Read Bio
Edward Smith
Owner/Designer at Three by Design LLC
Read Bio
Renato Sogueco AAF, PFCI
VP Digital Strategy and Education at BloomNet
Read Bio
Kelsey Thompson AIFD
Owner/Designer at KT Bloom Inc
Read Bio
Gina Thresher AIFD, CFD, EMC, IMF
Owner/Designer at From The Ground Up Floral
Read Bio
Kymbra Tucker CF
Designer at Banner Flower House
Read Bio
Alice Waterous, AIFD, CF, CFD, PFCI
Consultant/Designer
Read Bio
Laurie Williams
Designer at St. Ignace In Bloom
Read Bio

Exhibitors

Gold Exhibitor Sponsors

Details Flowers Software
Visit us in Booth #18

Details Flowers Software

Visit us in Booth #18

info.detailsflowers.com

The Details Flowers platform isn’t *just* software.Blog Grid-1
It’s a tool that helps you streamline your processes, save time, get paid faster, and then go do more of what you love. Whether that’s designing arrangements, spending time with your family, or booking more business. We’re confident we’ve thought of everything you need to take your business to the next level.

How? We’re event florists, too!

Details was designed and created by Corrine Heck, who worked as a prominent event designer for over a decade. And that’s why Details so flawlessly rises to meet every challenge you run into during the course of a project. Corrine understands the day-to-day operations of running a floral business — and it’s from that deep well of experience that Details was handcrafted.

Whether you need help calculating blooms per project, templating your designs to use over and over again, creating the most beautiful proposals in the industry, or virtually signing contracts and collecting payments, we’ve got you covered.

Our team is here to support you every step of the way and we mean it. We’re not just some faceless company with call centers and chatbots routed overseas. We’re a tight-knit group of female-led flower fanatics behind every support request and training sesh. You can directly speak with us at any time during business hours — whether you’re looking for help with setup or struggling with a particular quote.

We truly want to see you thrive. And when your business grows, we celebrate. Because that’s just who we are.

Bronze Exhibitor Sponsors

Connie Duglin Linen
Visit us in Booth#10

Strider
Visit us in Booth #23

Exhibitors

American Takii
Visit us in Booth #13

Norman Smith Enterprises, (NSE)
Visit us in Booth #12

Syndicate Sales, Inc.
Visit us in Booth #5

UrnTray
Visit us in Booth #34

UrnTray

Visit us in Booth #34

urntray.com

Designing for over 3 decades, Rebecca first began with an Ornamental Horticultural Degree and a Small Business Degree. She has honed her skills of creating beautiful flowers for weddings, special events and personal sympathy arrangements that honor and reflect those who have passed on.

Like many florists she has been disenchanted for years with the types of wreaths and floral trays used to create floral wreath arrangements. Most of which were manufactured outside of the US with low quality materials. During the 2020 Shipping Crisis (that continues to have negative repercussions) these products were also becoming increasingly unavailable to use and more expensive with all of the international manufacturing and shipping delays. Her husband offered to assist her in using his engineering design skills and as a team they started UrnTray and invented a revolutionary floral wreath tray.

Rebecca loves to create with flowers and understands the value of having solid mechanical bases to create works of art that can be transported. So she designed UrnTray to be up for the challenge of multiple environments so the design stays the way it was created.

She also really enjoys painting and teaching art classes and has taught painting and floral classes to all ages over the past five years. Rebecca desires to show you how to use this floral wreath tray to create beautiful sentimental tributes and other stunning centerpiece designs for your customers. See her available videos to learn how you can use floral wreath trays in creative ways for event centerpieces, weddings, easel wreaths and more located on her YouTube site: UrnTray Official .

Volorio
Visit us in Booth #1

Tickets Register

Weekend Value Pass *BEST BUY: Includes entrance to Exhibits, Main Stage Shows, Business Sessions, Design Contest, Saturday Night Banquet and Sunday Annual Luncheon.; Member Early Bird Price $270; Early Bird Price $430; Member Price $300; Standard Price $480

Weekend Pass: Includes entrance to Exhibits, Main Stage Shows, Business Sessions, Design Contest, and Sunday Annual Luncheon.; Member Early Bird Price $220; Early Bird Price $355; Member Price $245; Standard Price $395

Weekend Shop Pass for Members Only: Weekend pass for as many employees as your shop wishes to bring. (Includes entrance to Exhibits, Main Stage Shows, Business Sessions, Design Contest, and Sunday Annual Luncheon.); Member Early Bird Price $850; Member Price $950

Saturday Only Day Pass: Includes entrance to Exhibits, Main Stage Shows, Business Sessions, Design Contest.; Member Early Bird Price $150; Early Bird Price $225; Member Price $170; Standard Price $250

Sunday Only Day Pass: Includes entrance to Exhibits, Main Stage Shows, Business Sessions, Design Contest, and Sunday Annual Luncheon; Member Early Bird Price $175; Early Bird Price $275; Member Price $195; Standard Price $305

Friday All Day Interactive Hands-On Workshop/Business Session: "Buying & Merchandising for Profitable Flower Shops": Presented by: Kelsey Thompson AIFD, CFD & Doug Bates AIFD, CF, CFD
Sponsored by: Flower Shop Network
9:00 a.m. - 4:30 p.m. River Overlook C
Join us for a full-day educational experience designed to empower shop owners and floral designers with strategic buying and merchandising techniques. During the morning session, attendees will explore systems to streamline profitable planning, buying, and inventory, followed by hands-on activities to create inspiring displays and designs. Learn the art (and science) of store layout and displays. Afterward, enjoy a flower shop tour and progressive luncheon around Grand Rapids, Michigan, where you’ll see merchandising and color story strategies in action at 3 local shops, Ball Park Floral, Eastern Floral & Kennedy’s Floral. Walk away with practical tips, digital resources, and a fresh perspective on inventory planning and store setup.
A computer or tablet is optional.
*Bring Your Tools; Member Price $350; Standard Price $500

Friday FFA Student Certification Hands-On Workshop: "Inspiring Unique Mask Decorating": Presented by: Steve Chase & Laurie Williams
Sponsored by: DWF
7:00 p.m. - 8:00 p.m. River Overlook C
Transform your mask into a floral masterpiece! Learn to create stunning designs with fresh flowers, greenery, gems, and accessories. Unleash your creativity and discover the magic of floral mask art. *Bring Your Tools; Member Price $35; Standard Price $55

Friday Hands-On Workshop: "The Art of Whimsical Wedding": Presented by: Stefanie Rutherford CF, CFD
Sponsored by: DWF
6:00 p.m. - 8:00 p.m. River Overlook A
Learn wild and airy floral design from Stefanie Rutherford. In this hands-on workshop, create stunning bouquets and centerpieces. Discover her signature techniques and bring your floral visions to life.Spaces are limited, so reserve your spot today and prepare to be inspired! *Bring Your Tools.; Member Price $85; Standard Price $125

Friday Hands-On Workshop: "Inspire to be a Certified Florist": Presented by: Cindy Hall AIFD, CF, CFD & Jedidiah Daddow CF
Sponsored by: Great Lakes Floral Foundation
6:30 p.m. - 8:00 p.m. River Overlook B
Get ready for your CF exam! This class covers essential techniques like vase arrangements, corsages, and foam designs. Wedding bouquets and glued wrist corsages to ace the practical exam will be shown. Perfect for aspiring and experienced florists. *Bring Your Tools; Member Price $85; Standard Price $125

Saturday Hands-On Workshop: "Inspired Sustainable Wedding Bouquets": Presented by: Gina Thresher AIFD, CFD, EMC, IMF
Sponsored by: BloomNet
8:00a.m.-10:00a.m. River Overlook A
This hands-on class will be focused on creating sustainable wedding bouquets. You'll learn eco-friendly techniques and best practices. Gina will guide you through the process of creating a beautiful bouquet while emphasizing sustainability.Participants will explore various design styles while focusing on minimizing environmental impact.
*Bring Your Tools.; Member Price $85; Standard Price $125

Saturday Hands-On Workshop: "So Fetch" (Floral Accessories Workshop): Presented by: Grace Morrow CF & Kymbra Tucker CF
Sponsored by; Mayesh
8:00a.m.-10:00a.m. River Overlook B
Get ready to make fetch happen with a "Mean Girls" floral design workshop! Learn to create bold, edgy corsages, nosegays, and pocket squares. Join us on March 1st for a fun and stylish floral experience. *Bring Your Tools.; Member Price $85; Standard Price $125

Saturday Hands-On Workshop: "Serpentine Serenity: A Celebration of Life Workshop": Presented by: Dondi Richardson CF
Sponsored by: FloraCraft
8:00a.m.-10:00a.m. River Overlook C
Join FloraCraft senior designer, Dondi Richardson, CF, to learn how to incorporate fresh and permanent botanicals with a nod toward the trend of Celebrations of Life without a casket. You will get to create a tablescape that evokes an emotional depth which can be personalized to express honor and love for the deceased. With modern commemorations such as this, the focus shifts from traditional mourning to a celebration of life, memories, and legacy. *Bring Your Tools.; Member Price $85; Standard Price $125

Saturday Evening Recognition & Awards Banquet Dinner (Individual Tickets): (Individual Tickets)
Get fired up at GLFEE’s "Ignite & Inspire" recognition and awards banquet dinner. Light a fire and join us for networking, industry awards, CF inductions, and a delicious dinner celebration. RSVP to be captivated by the heat all while being inspired by the beauty as the flowers take center stage.

Jackie Lacey AAF, AIFD, CFD, FSMD, PFCI will deliver the keynote: Making Sense of Sustainability: How Sustainabloom Can Help Embrace Sustainability: A Greener Future for the Floral Industry
Discover how to:
• Implement sustainable practices in your floral business
• LeverageresourcesfromtheAmericanFloralEndowment's Sustainabloom program
• Contributetoamoresustainablefloralindustry Join us to learn how to make a positive impact on the
environment and build a thriving, eco-friendly business.

"Reserve your seat at the registration desk"; $90

Saturday Evening Recognition & Awards Banquet Dinner (Table of 8): (Table of 8 tickets available)
Get fired up at GLFEE’s "Ignite & Inspire" recognition and awards banquet dinner. Light a fire and join us for networking, industry awards, CF inductions, and a delicious dinner celebration. RSVP to be captivated by the heat all while being inspired by the beauty as the flowers take center stage.

Jackie Lacey AAF, AIFD, CFD, FSMD, PFCI will deliver the keynote: Making Sense of Sustainability: How Sustainabloom Can Help Embrace Sustainability: A Greener Future for the Floral Industry
Discover how to:
• Implement sustainable practices in your floral business
• LeverageresourcesfromtheAmericanFloralEndowment's Sustainabloom program
• Contributetoamoresustainablefloralindustry Join us to learn how to make a positive impact on the
environment and build a thriving, eco-friendly business.

"Reserve your table or seat at the registration desk"; $680

Sunday Hands-On Workshop: "Attainable, Sustainable Floral Design": Presented by: Kelly Shore
Sponsored by: Syndicate Sales
8:00a.m.-10:00a.m. River Overlook A
Join Kelly Shore in a hands-on workshop on how to create seasonal garden styled centerpieces and arrangements for retail or events using American grown, including attainable Michigan product, using the latest in domestically produced mechanics and containers.
*Bring Your Tools.; Member Price $85; Standard Price $125

Sunday Hands-On Workshop: "Embracing Memories, Crafting Memorial Designs": Presented by: Neville MacKay CAFA, PFCI
Sponsored by: Smithers Oasis
8:00a.m.-10:00a.m. River Overlook B
Extend the inspiration from Neville MacKay’s main stage presentation with this immersive, hands-on workshop. In this class, you’ll create a personalized cremation memorial piece that beautifully balances elegance and meaning. Guided by expert techniques, you’ll explore creative ways to incorporate urns, keepsakes, or mementos into floral designs that offer comfort and celebrate life. This design will be yours to take home, providing a tangible reminder of how artistry and compassion can unite to honor cherished memories. Perfect for florists looking to expand their sympathy offerings with heartfelt and timeless designs.
*Bring Your Tools.; Member Price $85; Standard Price $125

Sunday Hands-On Workshop: "Destination Wedding Bouquet": Presented by: Edward Smith
Sponsored by: FloristWare
8:00a.m.-10:00a.m. River Overlook C
Escape to Paradise with a Tropical Bridal Bouquet
Say "I do" to a bouquet that transports you and your guests to an island paradise. Imagine vibrant orchids, lush greenery, and exotic blooms, all artfully arranged to create a stunning masterpiece that captures the essence of the tropics. Let us design a bridal bouquet that embodies your dream destination wedding, bringing the beauty and romance of the islands to your special day. *Bring Your Tools.; Member Price $85; Standard Price $125

Event Details

Agenda

Doug Bates AIFD, CF, CFD

Owner/Designer at Designs by Vogt's

Kelsey Thompson AIFD

Owner/Designer at KT Bloom Inc

Stefanie Rutherford CF

Owner/Designer at Fresh Coast Floral Co.

Cindy Hall AIFD, CF, CFD

Owner/Designer at Four Seasons Florist

Jedidiah Daddow

Owner/Designer at Floral Designs, Inc.

Laurie Williams

Designer at St. Ignace In Bloom

Steve Chase

Designer at St. Ignace In Bloom

Gina Thresher AIFD, CFD, EMC, IMF

Owner/Designer at From The Ground Up Floral

Grace Morrow CF

Designer at Banner Flower House

Kymbra Tucker CF

Designer at Banner Flower House

Dondi Richardson CF

Designer at FloraCraft Corporation

Brandee Gaar

CEO of The Wedding Pro

Eric Black

Director of Marketing at Syndicate Sales, Inc.

Renato Sogueco AAF, PFCI

VP Digital Strategy and Education at BloomNet

Fayez Hussein Radwan

Bellman at Amway Grand Plaza Hotel

Brandee Gaar

CEO of The Wedding Pro

Derrick Myers CPA, CFA

President at Crockett, Myers & Associates

Amber Kirkland AIFD, CF, CFD

Lead Event Stylist at The Velvet Touch Events

Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI

Owner/Designer at JRDesigns

Amanda Rosencrantz CF

Designer at Beautiful Blooms by Jen

Amber Kirkland AIFD, CF, CFD

Lead Event Stylist at The Velvet Touch Events

Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI

Owner/Designer at JRDesigns

Alice Waterous, AIFD, CF, CFD, PFCI

Consultant/Designer

Jerome Raska AAF, AIFD, CAFA, CF, CFD, PFCI

Owner/Designer at JRDesigns

Helen Miller, AIFD, CF, CFD,PFCI

Owner/Designer at Flowers & Such

Neville MacKay CAFA, PFCI, WFC

Owner/Designer at My Mother's Bloomers

Edward Smith

Owner/Designer at Three by Design LLC

Kelly Shore

Owner/Designer at The Floral Source

Jackie Lacey, AAF, AIFD, CFD, FSMD, PFCI

Kelly Shore

Owner/Designer at The Floral Source

Neville MacKay CAFA, PFCI, WFC

Owner/Designer at My Mother's Bloomers

Edward Smith

Owner/Designer at Three by Design LLC

Brandee Gaar

CEO of The Wedding Pro

Brandee Gaar

CEO of The Wedding Pro

Renato Sogueco AAF, PFCI

VP Digital Strategy and Education at BloomNet

Jen Linehan AIFD, CF, CFD

Owner/Designer at Beautiful Blooms by Jen

Derrick Myers CPA, CFA

President at Crockett, Myers & Associates

Gina Thresher AIFD, CFD, EMC, IMF

Owner/Designer at From The Ground Up Floral

Derrick Myers CPA, CFA

President at Crockett, Myers & Associates

Samantha Bates AIFD, CF