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John Kerr
CEO of Edelman SingaporeJohn’s 25-year career has spanned; seven countries, four continents, in-house to agency - spread across communications, interactive and brand marketing.
He leads the Edelman Singapore team - of over 140 communications marketing specialists – one of only six hubs for Edelman Globally. Previous to Edelman, he was Chief Digital Officer at Zeno Group - where he led the firm’s global efforts to build a differentiated digital organization, as well as launching one of the fastest-growing agencies in Asia.
One of the leading commentators about social media and digital marketing in Asia, John speaks at a wide range of events and is the lead Content Marketing trainer for eConsultancy.
Richard Tsang
Chairman at Strategic Public Relations GroupRichard founded Strategic Public Relations Group (“SPRG”) in 1995, now among the largest PR networks in APAC and the largest PR consultancy in Hong Kong.
Passionate about elevating the PR profession in Asia, Richard has regularly participated in lectures, served on the panel of various international forums and seminars, and acted as judge of major advertising, PR and journalism awards. He has consequently earned numerous accolades, including an Outstanding Individual Achievement Award at the 2012 Asia-Pacific SABRE Awards and “Agency Leader of the Year” by Mumbrella Asia.
Another significant achievement for Richard involved the stewardship of Public Relations Organisation International (“PROI”), the largest and longest-running partnership of independent PR agencies in the world – becoming the first Asian to serve as global chairman of the organization from 2016-18. In addition, since 2014, Richard has been the Vice Chairman of The PR Trust, which promotes the value of communications for social and economic development by supporting learning opportunities in developing countries.
Richard is also deeply involved in education and community services, holding over 70 board, committee and advisory positions in various business, religious, education, government, and non-governmental organizations.
Marc Ha
Managing Director APAC Client Strategy of ArchetypeMarc has over 20 years' experience in marketing and communications, working with Fortune 1000 companies across technology, financial services, real estate and education. As head of Client Strategy for APAC, Marc has been consulting with clients on establishing and running successful pan-regional programs spanning corporate PR, integrated communications, issues management and crisis communications. Outside of work, Marc serves on the government sub-committee for the National Council of Problem Gambling in Singapore, and runs a cat rescue shelter with his wife.
Ron Jabal, APR
CEO of PageOne Group
Bong Osorio, APR
Former Senior VP of Corporate Communications at ABS-CBN Corp. Philippines- PR in the Philippines: Where We Are and Where We Should Go Next
- Global and Local State of PR Panel Discussion
Bong is an active media, advertising and PR practitioner, advocacy stalwart, marketing communications educator and journalist rolled into one. He has worked with multinational advertising agencies like J. Walter Thompson, Ace Saatchi, DYR Alcantara and Campaigns and Grey. He now works as a Corporate Communications and PR Consultant for private and government organizations among others after retiring as Senior Vice President and Head of the Communications Division of ABS-CBN Broadcasting Corporation.
Bong was president of Campaigns Advocacy & PR, Inc. (CAPRI) for 18 years, and chairman of the communication arts department of the University of Santo Tomas (UST) for 17 years. He was the 2002 Philippine Marketing Association’s Agora Awardee for Outstanding Achievement in Marketing Education and was recognized with The Tomasian Alumni (TOTAL) award in the field of media and communication by UST.
Bong writes a weekly business and life column in The Philippine Star, entitled Commonness, which has won the Catholic Mass Media Award (CMMA) as Best Business column three times.
Bong is a product of the Communication Arts course at the UST and the MBA program of the Ateneo de Manila Graduate School of Business. He has also trained at the Communications Center of the Johns Hopkins University in Maryland; the Center for Advertising Services in New York City; Academy for Educational Development (AED), George Washington University, APCO and Porter Novelli all in Washington DC.
Bong was the president of the International Association of Business Communicators (IABC), Philippine Chapter for two years, and the IABC Regional Director for Asia-Pacific for one year. At present, he is a member of the Board of Governors of the Manila Overseas Press Club (MOPC), a Trustee for Academe of the Advertising Foundation of the Philippines (AFP), Council Member of the National Council for Children’s Television (NCCT), member of the International PR Association (IPRA) and a two-term President of the Public Relations Society of the Philippines (PRSP).
Fiona Cassidy, APR, LPRINZ
Board Chairman at Public Relations Institute of New ZealandWith over 25 years in communications and public relations Fiona is recognised as one of New Zealand’s senior communications professionals.
Fiona has worked nationally and internationally both in-house and as a consultant. She has held every senior management appointment a PR professional can, and has also been a General Manager.
Fiona is the first Chairperson of the Public Relations Institute of New Zealand (PRINZ) and a Life member. She is also actively involved in the Community Communications Collective which provides volunteer services to Not For Profits.
She holds a number of Director and Board appointments on business, government and not-for profit organisations.
Fiona was appointed to the Global Alliance of PR and Management Board in 2015 and became an Executive Office in July 2019
Fiona has a Master in Business Studies endorsed in Communication Management and a Master in Philosophy endorsed in International Relations and Defence Studies.
Richard Bagnall
Co-managing partner at CARMA InternationalRichard has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. Richard is currently the global co-managing partner for CARMA International, a leading provider of communications evaluation tools, technology and consulting services.
Prior to his career in PR measurement and insights, Richard worked in-house in public relations at medical charity the Royal College of General Practitioners, and also for Saatchi & Saatchi’s PR agency, The Rowland Company. Richard has been a board director of global trade association AMEC for over 10 years and currently serves as its chairman. He has contributed to several published business books on measuring communications and is an active long-term member of the UK Government’s GCS / Cabinet Office Evaluation Council. In 2013 he co-authored the UK government’s Capability Review of Digital Communications. Richard is a member of the Chartered Institute of Public Relations, a member of the PRCA’s PR & Communications Council, an Honorary Lifetime Fellow of AMEC and was inducted into PR News’ Measurement Hall of Fame in 2017.
Andrew Nicholls
Managing Director and Co-Founder of CARMA ASIAAndrew has 15 years experience in the UK, India and Southeast Asia and has held leadership positions at international companies including Dennis Publishing and HighEnd Media.
He is the Co-Founder and Managing Director or CARMA ASIA where he helps organisations monitor and evaluate their communications strategies; providing real-time intelligence and in depth analysis across media channels, languages and industries.
Kelvin Koh
Regional Business Director of IsentiaKelvin is the Regional Business Director for Asia at Isentia. His key mandate is to drive business growth in Asia through multi-market conversions and new regional business deals. He is also responsible for the training of international sales staff and creating new product sales strategies for the Asian market. In his previous role at Isentia, Kelvin was the Head of Government Partnerships for Singapore. Apart from leading the Business Development efforts for the Government Team, he held a 7-digit portfolio of multiple key public sector clients and has had the opportunity to work with numerous government agencies on projects related to public education efforts, policy work and communication strategies.
Before joining Isentia, Kelvin cut his teeth in the public sector, rising quickly through the ranks to deputise his centre head to oversee the media monitoring arm of the Ministry, specialising in short cycle 24/7 international media monitoring and command centre operations for crisis situations. He also gathered valuable experience in public relations in the Corp Comms and Marketing department of the Singapore Exchange (SGX).
Jeremy Seow
CEO - Singapore of WE CommunicationsJeremy started living online when he joined Singapore’s oldest newspaper, The Straits Times, as an interactive editorial assistant at the turn of the millennium. In 2004, he entered the world of marketing and has since worked with technology brands like Adobe, Cisco, Intel, IHG, Microsoft, Nokia, PayPal, SingTel, Xbox, Yahoo and Zuji on their Digital Marketing and Communications programmes.
Today, Jeremy is part of WE's award-winning team in Singapore.
Prior to WE Communications, Jeremy worked in digital and communications agencies like Zeno Group, OgilvyOne, Text 100, Edelman and Fleishman.
Along the way, Jeremy had the privilege to work on several campaigns that were recognised for breakthrough work in the fields of digital marketing, social media and PR. They include: Global Sabre Award (Winner), Effie Singapore (Silver), Cannes Lions (Finalist). Asia PR Week Award (Runner-up), Global CSR Award (Certificate of Merit), Prism Award (Winner).
Weldon Fung
Director of Meltwater Social in South East Asia- Competing for the Slice of Marketing Pie
- Battle of Data: Winning Communication in a Data-Driven World
Weldon Fung is the Social Director for Meltwater for Southeast Asia. With 8+ years experience in Software-as-a-Service (SaaS), he is responsible for leading business development for Meltwater Social. He works with companies of all sizes to help them with Social Media intelligence and crisis preparedness. After growing up and studying in Canada, he began his career with Meltwater in Hong Kong, helping to steer the team to a top-performing office. He moved to Singapore in 2013 and since taking the helm has broken several revenue records for the office.
Raul Castro
Chairman and CEO of McCann Worldgroup PhilippinesThe famous man who make brands famous Raul M. Castro is an internationally acclaimed, multi-awarded icon in the world of advertising. He is the Chairman and CEO of the McCann World Group, Philippines. Backed with more than two decades of experience and multiple successful marketing campaigns, he was able to make the international advertising giant, McCann, even bigger.
Raul currently leads a formidable team of 300 experts, forming a powerhouse marketing communications agency that is recognized both here and abroad for its stellar marketing strategies and award-winning advertising campaigns. He is a stalwart in encouraging bravery as a way of fostering creativity in the workplace making McCann Philippines one of the lighthouse agencies of the McCann Worldgroup, the number 1 most effective network recognized in both the Effies and in Cannes this year.
Ed Timbungco, APR, CPME
Public Relations Manager at Mang InasalEdgar Ulit Timbungco has been a public relations professional for over three decades now. He has helped build brands in both the public and private sectors, as well as in the corporate and agency setting. His expertise lies in corporate communication, change management, and crisis mitigation. Since 1992 he has spent his weekends preparing the next generation of communicators, having taught in UP Manila, San Beda, and College of Saint Benilde.
The Public Relations Society of the Philippines accredited Timbungco in 2008 as a PR practitioner while the Philippine Marketing Association certified him as a professional marketing educator in 2015.
Joey Gurango
Chairman and CEO of SERVIO TechnologiesJoey Gurango started his IT career way back in 1982, when he got a job with Apple Computer as a product support engineer for the Lisa computer, the predecessor to the Macintosh. In 1986, he worked as a programmer at Microsoft on version 1.0 of Excel for Windows in Redmond, WA.
He moved back to the Philippines in 1991 to start Match Data Systems, which he sold to Great Plains Software in 1999 and then Microsoft in 2003.Joey was President of the Philippine Software Industry Association in 2013 and 2014, and now serves as a Director or Coach for several companies and foundations, such as SERVIO Technologies, Xurpas, Kat-ion, Aide, Cognitv, Coders Guild, the Computer Science Scholarship Fund, and the Mijares-Gurango Craniofacial Foundation.
Since 2011, Joey has been helping founders and entrepreneurs grow their businesses as a Business Technology Coach, as shown on his website www.JoeyGurango.com.
Joey’s advocacies are to grow our software industry into a major contributor for nation-building, and to turn the Philippines into a nation of programmers.
Leah Huang
Managing Director, Corporate Branding and Agency Lead for PR & Influence of Ogilvy PhilippinesOver close to three decades, Leah has developed corporate and brand narratives for some of the most respected organizations in the country. Since 2009, she focused her efforts on building Ogilvy Public Relations into one of most sought-out and awarded public relations agencies in the country.
Today, as Agency lead for Influence (straddling Public Relations and Social) and the Ogilvy Corporate Branding business, she provides consult in the implementation of effective branding and communication that builds on the company and brand reputation and perception. She also provides consult in the areas of issues management and employer branding.
Having managed public relations campaigns from both the client and Agency perspective, she understands the complexities of the communications business from both sides which ensures effectiveness in the campaigns she helps create.
She has a history of award-winning campaigns, most notable of which include a Grand Anvil Award, a Bronze Anvil Award, and consistent IABC Quill, UA&P Tambuli and PRSP Anvil awards of excellence/merit for campaigns across Corporate, Consumer, Tech, Sports and Health clients.
Before joining Ogilvy, she performed a wide range of top-level communications services for two decades with the San Miguel Corporation Corporate Affairs Office and with the Coca-Cola Beverage Group. She also played a key role in developing and implementing communication programs that allowed uninterrupted operations during times of massive organizational change.
She holds a Bachelor of Science Degree in Marketing Management and a Bachelor of Arts in Communication Arts from De La Salle University
Monique Castro
Corporate Affairs and Communications Senior Manager at Pepsi Cola Products Philippines, Inc. (PCPPI)Monique lives to shape and tell the stories of brands that she is passionate about; a strategic marketing and communications professional for 10 years in multinational companies from the financial services and food and beverage industries.
Currently the lead for Pepsi Philippines’ Sustainability, PR, and Corporate Communications priorities, Monique recently launched the company’s first annual sustainability report and her project—Water for Peace in Marawi won in the Asia Responsible Enterprise Awards 2019.
Prior to Pepsi, Monique was the youngest member of the Mancomm of the largest bancassurance in the company as head for brand and communications where she launched various campaigns geared towards creating awareness about the importance of life insurance. It was in 2014 when she started her career in PR as PR officer for the biggest life insurance company in the country.
With a Masters in Business Administration from De La Salle University-Manila and a Bachelor's Degree in Statistics from UP-Diliman, Monique keeps a blog on financial tips for young professionals, contributes travel articles, plays golf, and enjoys surfing.
Chito Sobrepeña
Executive VP / President at Metrobank / Metrobank FoundationAniceto “Chito” Sobrepeña is the president of Metrobank Foundation, Inc. (MBFI)the corporate social responsibility (CSR) arm of Metrobank Group. Under his stewardship, MBFI has emerged as one of the country’s most dynamic corporate philanthropic organizations contributing a significant impact on social development through programs which include Metrobank Foundation Outstanding Filipinos, Metrobank Art & Design Excellence (MADE), Metrobank-MTAP-DepEd Math Challenge (MMC), Metrobank Scholarship Program, Grants and Social Development Partnerships, and National Teachers Month. Concurrently, Mr. Sobrepeña serves as executive vice president of Metrobank, vice chairman of Manila Doctors Hospital, chairman of Manila Tytana Colleges, and executive director of GT Foundation, Inc.
Patricia Malay
Senior Vice President and General Manager at FleishmanHillard ManilaPatricia Malay joined FleishmanHillard’s Manila office in January 2018 as its vice president and general manager and was promoted to senior vice president and general manager in July 2019. She leads the office’s new business efforts and crisis management projects, apart from daily operations and talent management.
Patricia’s career has spanned over 17 years and she has held various positions in agencies like Havas PR, Ogilvy, and Campaigns PR. Through these, she developed her expertise in consumer and corporate PR, event management, digital activations, and crisis management. She has a proven track record of growing and optimizing business through sustained business and talent development, along with providing end to end communications solutions and support for her clients.
She also spent time as a radio DJ, winning a Golden Dove Award for her work on Jam 88.3, and was most recently heard on Saved Radio. She dabbled as an event host, art gallerist, and contributor to the early editions of spot.ph and NoliSoli as well, and continues to do voice work for commercials today.
She graduated from Asia Pacific College with a Bachelor of Science degree in Commerce, majoring in Marketing and Advertising. She also attended the Ateneo de Manila University and Every Nation Leadership Institute.
Maria Noemi Azura
Executive Vice President and Seconded to Insular Health Care as President and CEO of Insular Health CareNoemi Azura is President and CEO of Insular Health Care and concurrently the Executive Vice President and Program Manager of InLife Sheroes at Insular Life Assurance Company Limited. She is a dynamic business leader with 29 years professional experience in consumer banking and in managed care. She was previously the President and CEO of PhilCare, a leading health maintenance organization in the Philippines. She held senior leadership roles at Citibank, American Express and Australia New Zealand Bank, where she built a banking career spanning 24 years. In 2016, Noemi was awarded the Icons of Healthcare Singapore Award for Female Healthcare Professional of the Year award by BERG Singapore in recognition of her work in providing new age digital healthcare access to Filipinos.
Noemi graduated from De La Salle University with a degree in Accountancy. She obtained her MBA degree from the University of the Philippines.
Joy Cabrillos
Senior Vice President for Media Relations at Weber Shandwick PhilippinesJoy is a seasoned industry professional, having had a full immersion in the areas of media, corporate communications and public relations. With over two decades of experience in the industry, her portfolio spans several industries such as retail, travel and tourism, lifestyle, healthcare, IT and tech, to name a few.
She actively directs and supervises all media related activities of the agency. She is also a strong part of the team that does Crisis Communications Management for clients. She facilitates all Media Handling and Crisis Communications Training and Workshops for clients such as Nestle, Asia Brewery, Alsons Power, Dupont, among many others. Joy also handles Executive Coaching for company spokespersons.
Prior to joining the Weber Shandwick team, Joy was a business reporter and contributor to various publications.
Mark De Joya
Marketing Director of Max's Group Inc.Mark has led a 16-year hybrid marketing career spanning senior leadership roles in both Client and Agency side across a diverse range of industries—from FMCG, consumer electronics, F&B, telco, healthcare, and more, across such globally-renowned marketing-driven organizations as McCann Worldgroup, Unilever, Samsung, Huawei, Mondelez, and the Max's Group.
Today, as the Marketing Director for the iconic Max's Restaurant brand and Head of Corporate Communications for Max's Group, he's led a transformation in elevating true consumer focus, while practicing his signature style of commercial effectiveness powered by creative excellence.
Paul Fedelicio
Managing Director, Corporate Branding and Agency Lead for PR & Influence of Thoughtful Media Group
Doris Isubal-Mongaya
CEO & Founder of PR Works Inc.Doris Isubal-Mongaya built PRWorks Inc. from the Cebu-based team mentored by TeamAsia's Mike and Monette Itturalde-Hamlin at the turn of the millennium. It has now become the leading public relations agency in the Visayas and Mindanao in central and southern Philippines today.
As founder and CEO, Mongaya oversaw PRWorks take on clients like Globe Telecom, GCash, Kepco-SPC Power Corp., Airasia, Tiger Air Taiwan, Maybank, BPI, Ayala Malls Capitol Central Bacolod, Flexi Finance, DOTr, Cebu Landmasters Inc., Ascott Citadines and Ford Philippines.
The agency also helped organize the annual Globe Media Excellence Awards, the Geeks On A Beach (GOAB) and the Sinulog Festival (2018-2019).
In 2015, Mongaya worked with then Maribojoc mayor (later Cabinet Secretary) Leoncio Evasco Jr. in the federalism listening tour of then mayor, now President Rodrigo Roa Duterte.
Mongaya later became the Visayas media coordinator of the successful 2016 presidential campaign.
She has recently been awarded the Philippine Women Leaders Award by CMO Asia and the World Women Leadership Congress.
Under her leadership, PRWorks was awarded the Philippines Best Brand Award by CMO Asia and the World Federation of Marketing Professionals in recognition of the agency’s contribution in building brands outside the Philippines capital region.
She is also currently a consultant to the National Anti-Poverty Commission (NAPC).
Charo Lagamon
Director for Corporate Communications of Cebu PacificCharo Logarta Lagamon is the Director for Corporate Communications of Cebu Pacific, the leading carrier in the Philippines, as well as its subsidiary Cebgo.
Charo oversees marketing communications; disruption and crisis communication management; as well as media relations and digital influencer engagement across all domestic and international markets. Charo also serves as the spokesperson for the carrier and supports government relations and stakeholder engagement efforts.
As head for Corporate Communications, Charo is also responsible for the social responsibility programs of Cebu Pacific. These include the award-winning “Juan Effect,” sustainable tourism program; the airlifting of humanitarian assistance and disaster relief and the “Change for Good” initiative with UNICEF, among others.
Prior to joining Cebu Pacific, Charo was External Affairs Manager for Indonesia, Philippines, Taiwan, Hong Kong and Singapore of Mondelēz International; as well as External Affairs Head at Globe Telecom. She also served as Project Manager at the Office of Revenue Agency Modernization under the Department of Finance, which she played a key role in the Bureau of Customs reform project under former President Benigno Simeon Aquino, while serving as Chief of the Public Information and Assistance Division of the BOC.
Charo started her career in 1998 as a broadcast journalist with ABS-CBN and ANC. She holds a BA in Journalism from the University of the Philippines-College of Mass Communication; took post-graduate studies at University of the Philippines; and earned a Master in Business Administration degree from the Ateneo de Manila University - Graduate School of Business. She is also a Reserve Officer of the Armed Forces of the Philippines where she holds the rank of Captain.
Tere Medel
Program Manager at Insular Foundation
Manuel Mogato
Consultant at News5Manuel “Manny” Mogato has been a journalist for more than three decades in the Philippines and was formerly the Reuters news correspondent for 15 years, covering politics, diplomacy, national security and general news in Manila. He began as police reporter with the country’s largest tabloid “People’s Journal” in the early 1980s and was defense and political reporter in the defunct Manila Chronicle before joining Asahi Shimbun in 1994. He was formerly assistant news editor of Manila Times.
He is currently editor-at-large in the local digital platform of television network News5 and online news and opinion pressone.ph. Mogato was 2017 Marshall McLuhan Fellow and the 2018 Pulitzer Prize winner for international reporting.
RJ Rodillo
Segment Marketing Senior Manager at SM SupermallsRJ is the lady boss behind SM Supermalls' award-winning Family Segment Marketing group that champions customer insight-based communications on digital.
Among her team's latest achievements are four wins in the 2019 International Business Awards specifically for SMSUPERMALLS.COM's customer-centric revamp (gold), #SMoments Digital Campaign (bronze), and the #VoteForMom 2019 Mother's Day campaign that scored silver and bronze Stevies.
She's also the creator of the first ever brand initiated, Philippine Quill-recognized Facebook Group, the SuperMoms Club that has inspired brands and publishers alike to launch their own personalized communities on Facebook.
A Carlos Palanca Award winning-writer and an AB Journalism graduate from the University of Santo Tomas, RJ has been excelling in the field of corporate communications, PR, and marketing for 14 years now. She has served as an Internal Communications lead in Chowking Food Corporation for 4 years and a PR Accounts Officer in ABS-CBN Corporation for 5 years. It was in 2015 when RJ joined SM Supermalls, where she was able to introduce digital marketing innovations powered by the by SM shoppers, no less.
A SuperMom of two, RJ credits her family in keeping her life balance. She writes for her 'Mommy Moments PH' blog and happily serves as the videographer-editor-publisher of her kids' YouTube channel.
Ritzi Ronquillo
Consultant, Coach and Trainer at Business Communication & Strategic Public Relations
Prashant Saxena
Head of Insights & Innovation at IsentiaPrashant Saxena is a senior insights leader with more than a decade of experience with top Fortune 100 brands. At Isentia, he is responsible for leading insights in the S.E Asia region.
An alumni of ASEAN Leadership Programme, he has also been selected as one of the top 30 marketing researchers by European Association of Consumer Research. He frequently shares his thoughts as a speaker at PR, market research and marketing analytics conferences in Asia and has been quoted by leading mainstream media in Asia including The Straits Times, Singapore Business Review, and Campaign Asia-Pacific. One of his recent works has been awarded Grand-prix from AMEC (International Association for Measurement and Evaluation of Communication).
Prashant holds a double Masters degree from National University of Singapore, Indian Institute of Technology respectively and spent time at University of Cambridge Entrepreneurship Centre under their flagship IGNITE programme.
Arun Sudhaman
CEO/Editor in Chief of The Holmes Report