About Mindy Weinstein: Mindy is the founder and president of Market MindShift, as well as a digital marketing strategist, national speaker, trainer and published author. Mindy has taught search engine optimization courses to companies of all sizes. Mindy co-authored The Marketing Avengers and Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash (McGraw Hill). She is a contributor to Search Engine Journal and Street Fight Magazine and has been interviewed on Fox, NBC and ABC. She has also been quoted as an expert in The Huffington Post and The Washington Post. She is also an adjunct marketing professor at Grand Canyon University and University of Denver.