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welcome Programme

Welcome
Programme Run: Advertising | Branding | Media
Ads Montage (partners)

health break

health break

Advertising 2.0 INn Zambia
Evolking High Impact Business, Social And Mindset Change Through Ads
MUSA KALENGA

This keynote presentation will build on the previous presentations and discussions and drum home specific variables for success in an advertising campaign - driving emotional connections, driving action from the target audience, and from the wider perspective, driving change.

  • MUSA KALENGA

    MUSA KALENGA

Amplify Zambia: The Advertising Town Hall
MUSA KALENGA

This town hall allows participants to delve into the previous topic on advertising to get better understanding.

  • MUSA KALENGA

    MUSA KALENGA

Ads Montage (Partners + Sponsors)

Adverts from partners and sponsors. Announcements and showcase of very good ads
(Africast can launch completion here)

Lunch
Mastering The Art Of Brand Building: Stratagies For Perception, Reputation, And Emotive Storytelling
Peter Armstrong•KOMBA MALUKUTILA

This session will provide a deep dive into the psychological aspects that underpin brand perception, reputation management and storytelling.
This session will take a more practical approach, providing actionable insights into building a strong brand. It will cover the fundamental principals of brand perception and reputation management, exploring how companies can proactively shape their brand image in the minds of consumers.
Additionally, the topic will delve into the power of brand storytelling, explaining how narrative and emotional connections can elevate brand engagement and loyalty. If change is scary, Growth is a nightmare. The discussions will feature best practices and case studies that demonstrate effective brand building strategies.

  • Peter Armstrong

    Peter Armstrong

  • KOMBA MALUKUTILA

    KOMBA MALUKUTILA

Branding 2.0 For Zambia
Health Break
Its A Value-Branded World: Crafting Identity By And Delivering Impactful Experiences!
VUSI THEMBEKWAYO

This presentation will explore the dynamic landscape of branding, where value-driven strategies are at the forefront of building lasting connections with consumers. From developing authentic brand identities to delivering meaningful and impactful experiences, the speaker will delve into the key components that drive success in the value-branded world.

  • VUSI THEMBEKWAYO

    VUSI THEMBEKWAYO

Amplify Zambia: The Branding Town Hall
VUSI THEMBEKWAYO

This Town Hall allows participants to delve into the previous topics on branding to get better understanding.

  • VUSI THEMBEKWAYO

    VUSI THEMBEKWAYO

Branding And Marketing Epilogue: Unmasking Success: The Power of Vulnerabilities In Brand Building. Beyond Zambia: Effectively Positioning Your Brand In Line With The African Continental Free Trade Area(ACFTA)
Tarisai Moffat

This session brings the conference together with a charge for practitioners to take Bold steps in their quest to
Amplify Zambia.
The first presenter explores how authenticity and vulnerability can be potent tools in the world of brand building. This topic delves into the idea that showcasing the human side of a brand, including its imperfections and challenges, can foster deeper connections with consumers, ultimately leading to brand success.
1710-1730 (20mins) Round 2 Vinyl camp.
The next presentation then discusses the strategic considerations and
opportunities for businesses looking to align their brands with the ACFTA. It emphasizes the importance of adapting branding strategies to leverage the emerging economic landscape in Africa and highlights the potential benefits of participating in this historic continental trade agreement.

  • Tarisai Moffat

    Tarisai Moffat

Announcements And Closure.

Announcements

Exhibitions Space

Exhibitions Space

Gala Dinner? (TBC)

Gala Dinner? (TBC)